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The Revenue Growth Habit

The Simple Art of Growing Your Business by 15% in 15 Minutes a Day

By Alex Goldfayn
12-minute read
Audio available
The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes a Day by Alex Goldfayn

The Revenue Growth Habit (2015) is a collection of strategies for boosting your revenue and increasing your exposure to both potential and existing customers. These methods are quick, easy and cost-effective – perfect for delivering your message to the people who matter most.

  • Business owners looking for inexpensive ways to boost revenues
  • Marketing managers looking for creative tips and tricks
  • Entrepreneurs

Alex Goldfayn is a marketing consultant, business coach and public speaker. By using his strategies, Fortune 500 companies such as Amazon, Logitech and Virgin Mobile have increased their revenue by an average of 15 percent.

 

© Alex Goldfayn: The Revenue Growth Habit copyright 2015, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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The Revenue Growth Habit

The Simple Art of Growing Your Business by 15% in 15 Minutes a Day

By Alex Goldfayn
  • Read in 12 minutes
  • Audio & text available
  • Contains 7 key ideas
Upgrade to Premium Read or listen now
The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes a Day by Alex Goldfayn
Synopsis

The Revenue Growth Habit (2015) is a collection of strategies for boosting your revenue and increasing your exposure to both potential and existing customers. These methods are quick, easy and cost-effective – perfect for delivering your message to the people who matter most.

Key idea 1 of 7

Effective marketing doesn’t require a lot of time, effort or money.

You’ve probably had this experience: you’re watching TV and an expensive-looking commercial comes on, but, when it’s over, you’re unsure exactly what was being advertised. After such an experience, you may have wondered whether these expensive and flashy ad campaigns are really worth the money.

Many people are under the impression that impressive revenue growth is only ever the result of expensive marketing. But more money spent doesn’t necessarily guarantee more sales.

You’ll have a better chance of increasing your sales if you focus in on your target audience. So, instead of advertising to an audience of random people, reach out directly to those who are most likely to use your product or service, and to those clients who have already shown interest.

These days, it’s trendy to create mysterious ads that obscure the company and the product being sold. But that doesn’t mean creating such an ad is the best way to use your time and money. Despite the trends, marketing is most effective when it clearly communicates how a product or service will benefit a client.

Another current trend is marketing through social media. But that’s not the most effective strategy. Getting likes on Facebook and retweets on Twitter can be done quickly, but no quantity of likes and retweets will add up to revenue growth, especially if you’re trying to target other businesses.

Email marketing is an easier and more direct method – and you can reap huge dividends with just a little bit of time and effort from your customer-service and sales staff.

You can start using an email marketing platform, such as MailChimp, right this very moment. It allows you to send a single email to every member of your target audience, and customizable software makes it easy to tweak the content to match each demographic you’re trying to reach.

A lot of businesses fail to market themselves effectively due to the common misconception that doing so requires a lot of time and money. But it doesn’t cost anything to send a clear message about what you have to offer to your potential clients.

Next, we’ll look at one of the most powerful tools in marketing: client testimonials.

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