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Zusammenfassung von The One Hour Content Plan

Name: The One Hour Content Plan
Rating: 4.1 (140 reviews)
Author: Meera Kothand

Meera Kothand

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks

4.1 (140 Bewertungen)

12 Min.

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Unternehmertum Innovation Marketing

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What’s in it for me? A hands-on guide to creating captivating content.

It’s often said that content is king, and if you’re an aspiring blogger there’s no higher authority. But there’s also something mysterious about great content, especially for those new to the game. So what’s the secret to creating captivating material?

Well, luckily, producing engaging and ultimately profitable content is something you can learn how to do.

Remember the old saying about how giving a man a fish feeds him for a day, but teaching him to fish will feed him for the rest of his life? That’s the approach these blinks take. Instead of tasty, easily digestible morsels, you’ll get into the details that’ll let you really master the trade.

Follow through on what you pick up along the way, and you’ll head straight to the top of the blog pile.

In these blinks, you’ll learn

why you should start your online adventure by defining your target audience;
the importance of maintaining a consistent brand identity; and
how to put three winning content creation strategies into practice today.

Define your audience, purpose, goals and strategy to achieve success as a blogger.

Who wouldn’t want to earn their living as a blogger? But to make money, you’ll need an audience. That means thinking about how to reach your audience. The best place to start is by defining your blog’s value proposition and purpose.

The value proposition is all about who your blog aims to help, while the purpose is defined by the question of why it exists at all. Say your goal is to help women by aiding them in planning meals – that’s your value proposition and purpose respectively.

Let’s narrow down the definition even more. Maybe it’s not all women you’re producing content for, but a particular subset. Perhaps your audience is stay-at-home moms who want to learn how to cook healthy, vegan meals on a budget?

Once you’ve identified who you want to reach, it’s time to ask yourself another question: What kind of change do you want to bring about in your audience’s lives? A helpful way of thinking about this is to use the Driver of Change, or DOC, model.

It’s essentially a way of reflecting on your prospective readers’ situations before and after engaging with your content. What, ideally, will change for them after following your ideas and advice?

There are three factors you’ll want to take into account here: what your readers are going through, how they feel and what they think.

Take the author’s books and articles. Before she’d published her work, her readers were struggling to come up with ideas for their blogs. They felt lost and convinced their blogs wouldn’t be successful. But after reading her work and implementing the author’s ideas, they knew how to focus their time and efforts and were able to feel positive and optimistic about their content.

Next, you’ll want to define the categories that’ll help you change the way your readers think and feel about the subject you’ve decided to blog about. Individual categories are known as buckets, and you can have up to seven of them. So, if your blog’s purpose is to help people in their 30s avoid debt, you might think about including blog buckets like “investments,” “saving,” “budgets” and “intentional living.”

Get to know your prospective readers by engaging with them directly or “spying” on them.

It doesn’t matter whether it’s a boy, girl or potential employer, it pays to know what someone’s into if you want to impress them, and that goes for the readers of your blog as well.

So what do you need to know about them? Think about your friends. What you know about them is also what you’ll need to find out about your readers. What makes them tick? What puts a smile on their face? What are their dreams? Knowing this means you can cut to the chase, addressing them directly without worrying about whether they’ll like your content or not.

Generate new ideas by breaking categories down into subcategories and reflecting on your aims.

Here’s the million-dollar question: How can you generate exciting new content ideas for your blog? In this blink, you’ll learn two strategies that’ll help you do just that.

The first technique is called the expert method. This is about breaking your content categories down into subcategories and topics. Doing so makes for a much more satisfying reading experience, as it allows your blog’s followers to quickly become experts in content categories.

Use the offer method to help push your readers into purchasing your products or services.

Creating engaging content is one thing, but using it to offer products or services is quite another. How can you convince your readers to hit the buy button and turn your blog into a moneymaker?

That’s where the offer method comes in. The offer method is a technique for designing content that shows readers how your service or products solves problems they didn’t even know they had. It’s a five-step process. At each stage, you’ll need to ask yourself what content will take them to the next step.

Keep your brand image consistent by following three steps to define your unique voice.

Imagine how confusing it’d be for your friends if every time you hung out you spoke to them in a different voice and used different terminology. The same goes for brands. If you want people to associate your brand with a particular identity, you need to maintain a consistent tone.

To do that, you first have to come up with a “brand voice.” This basically covers the way you communicate. It’s about sticking to a particular tone and consistently using the same kind of words and style. So, if you’re consistently witty, don’t suddenly turn super serious, or vice versa. Inconsistency confuses your readers. In fact, few things will make the experience of reading your blog more off-putting.

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Worum geht es in The One Hour Content Plan?

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Wer The One Hour Content Plan lesen sollte

Bloggers
Marketers
Content jugglers

Über den Autor

Meera Kothand is an online marketing strategist specializing in helping new bloggers and entrepreneurs get their businesses up and running. She’s also a blogger and the owner of meerakothand.com.

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