The Bullseye Principle Buchzusammenfassung - das Wichtigste aus The Bullseye Principle

Einleitung anhören

00:00

Zusammenfassung von The Bullseye Principle

Name: The Bullseye Principle
Rating: 4.2 (137 reviews)
Author: David Lewis and G. Riley Mills

David Lewis and G. Riley Mills

Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

4.2 (137 Bewertungen)

19 Min.

Themen

Negotiations Interviewing Networking

Inhaltsübersicht

The Bullseye Principle
in 6 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 6

What’s in it for me? Communicate with clarity and confidence.

In 2012, a CNBC report showed that nearly 70 percent of employees feel that the meetings they attend are a waste of time. In 2016, Forbes reported that 65 percent of workers crave better feedback from their superiors and feel like they’re not getting the information they need to do their jobs. In other words, around two thirds of the workforce is unhappy because communication has broken down.

It was shocking statistics like these that inspired G. Riley Mills and David Lewis to develop the concept we’ll be exploring in these blinks– the “Bullseye Principle.” A definitive how-to guide for better communication, these blinks introduce readers to a set of easy-to-use tools to enhance their leadership and build stronger teams.

Along the way, you’ll learn

why meetings don’t have to suck;
what George Clooney can teach you about branding; and
how to tell stories like Trump and lead like Obama.

We communicate to achieve specific objectives.

Picture the scene. Despite telling your teenage son countless times not to play ball in the house, you come home and find your favorite vase in pieces on the floor. What do you do? That’s right – you tell him off.

Or let’s say you’re a manager and one of your employees shows up late for the third day in a row. Again, you’re going to have to have a talk.

Hopefully they won’t just be idle words.

The key message in this blink is: We communicate to achieve specific objectives.

In both these scenarios, you’re communicating with the intention of changing another person’s actions. Put differently, you’re attempting to persuade. Persuasion is at the heart of communication, which can be defined as an intentional effort to alter someone’s mental state.

So here’s the million dollar question: What’s the most effective way to communicate and persuade others?

Let’s use a metaphor. Think of your message as an arrow. Like an archer, you’re aiming for the bullseye. This is the objective of your communication. Perhaps you want your son to understand the importance of respecting other people’s property, or your employees to know the importance of showing up on time.

When an archer misses the bullseye, she doesn’t blame the target. Every arrow that goes astray is the result of poor marksmanship. This is also true of communication. Whether you’re facilitating a meeting or giving a presentation, it’s your job to hit the bullseye with your audience.

Unfortunately, the business world is full of poor marksmen. Take a 2014 study published in Forbes. It found that 71 percent of employees don’t believe their bosses properly communicate what’s expected of them. The result? Unhappy workers. According to a 2017 Gallup poll, almost 70 percent of all employees in the US and 85 percent of the global workforce are “actively disengaged” from their jobs! Let that sink in for a moment.

These numbers should be a wake-up call for managers and leaders. If you want to avoid alienating your team, you need to start improving your communication skills. In the following blinks, we’ll explore some techniques to help you hit the bullseye every time.

Top communicators cultivate their personal brands.

The ancient Greek philosopher Aristotle spent a lot of time thinking about rhetoric – the art of persuasive speech. One of his insights was that, while good arguments are important, they’re not enough. To truly influence someone, you have to come across as honest as well as appearing genuinely excited and engaged.

Communication, in other words, isn’t just about what you say – it’s about aligning what you say with who you are.

True leaders set an example and encourage a common sense of purpose.

In late 2007, Barack Obama had his eyes on the presidency, but things were going poorly. Endless traveling had sapped his energy. Turnout at rallies was low because of bad weather and the media’s coverage was negative. It was a dispiriting moment in an otherwise hopeful campaign. Then, one day, he met Edith Childs, a community organizer. At a near-empty meeting, she suddenly led a call-and-response chant, yelling “Fired up!” at the crowd. They responded: “Ready to go!”

As the energy in the room built, Obama had a revelation that would eventually carry him into the White House.

Storytelling makes information more memorable and pitches more persuasive.

Imagine you’re at a meeting and a colleague gets up and presents a report on the company’s performance over the last year. How much of what he says will you remember? According to a 2016 study, it depends on how the information is delivered. If your colleague relies on numbers, it might be as little as ten percent. If those stats are packaged in a compelling story, though, it’s likely to be as much as 70 percent!

The key message here is: Storytelling makes information more memorable and pitches more persuasive.

More and more meetings are badly run, but they don’t have to be.

Over the last 50 years, corporate life has changed beyond recognition. Old mainstays like the gold-plated company pension have almost disappeared entirely. Other things, like new technology, have come on in leaps and bounds. One of the most obvious differences – the increased frequency of meetings – is something of a mixed blessing. Most employees hate them, but no business can do without them. So how do leaders square this circle?

The key message here is: More and more meetings are badly run, but they don’t have to be.

Asking questions unlocks vital information, but you need to know what kind of questions to ask.

Whenever you’re talking, you’re usually stating things you already know or believe. This can be useful for others, but it’s only one half of the equation. Whether you’re in a meeting or in a one-on-one conversation, you’ll need to ask questions to find out new information.

The key message in this blink is: Asking questions unlocks vital information, but you need to know what kind of questions to ask.

Du möchtest die gesamte Zusammenfassung von The Bullseye Principle sehen?

Kernaussagen in The Bullseye Principle

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in The Bullseye Principle?

The Bullseye Principle (2018) is a practical guide to confident, clear communication in contemporary business settings. Covering everything from personal branding to inspiring others and running meetings effectively, these blinks will show you how to deliver your lines with style and win over your audience.

Bestes Zitat aus The Bullseye Principle

The most powerful person in the world is the storyteller. – Steve Jobs

—David Lewis and G. Riley Mills

Wer The Bullseye Principle lesen sollte

Leaders looking to find their voice
Public speakers with stage fright
Interviewers and interviewees

Über den Autor

David Lewis is an author. His first book, Sawdust and Spangles, won a 2007 NAPPA Honor Award, while his 2012 broadway musical The Hundred Dresses was nominated for a Distinguished Play Award. G. Riley Mills is the cofounder of Pinnacle Performance Company and a coach who has taught communication skills to CEOs around the world. Mills and Lewis are also the co-authors of The Pin Drop Principle.

© David Lewis and G. Riley Mills: The Bullseye Principle copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

Kategorien mit The Bullseye Principle

Communication Skills

Ähnlich wie The Bullseye Principle

Building a Second Brain

Tiago Forte

A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential

19 min

4.5

How to Take Smart Notes

Sönke Ahrens

One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers

18 min

4.4

Communicate with Mastery

J. D. Schramm with Kara Levy

Speak With Conviction and Write for Impact

24 min

4.5

The Bullet Journal Method

Ryder Carroll

Track the Past, Order the Present, Design the Future

26 min

4.3

Building Your Business the Right-Brain Way

Jennifer Lee

Sustainable Success for the Creative Entrepreneur

Using Writing to Generate Your Best Ideas, Insight, and Content

The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself

12 min

4.4

How Mumbo-Jumbo Conquered the World

Francis Wheen

A Short History of Modern Delusions

How to Boost Your Sex IQ and Own Your Pleasure

20 min

3.9

That Little Voice in Your Head

Mo Gawdat

Adjust the Code That Runs Your Brain

Thinking Straight in the Age of Information Overload

366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature

God's Blueprint for Developing and Maintaining Personal Vision

An examination of the amoral game and techniques of seducers

Redefine Everything. Find Yourself First

The Art of Debating, Persuading, and Public Speaking

16 min

4.3

Go Beyond Talk: Connect Powerfully

The Blinkist Team

How learning to listen and be assertive can help your communication

17 min

4.7

Primed to Perform

Neel Doshi and Lindsay McGregor

How to Build the Highest Performing Cultures Through the Science of Total Motivation

16 min

4.3

Podcasting Marketing Strategy

Daniel Rowles and Ciaran Rogers

A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast

21 min

4.2

Communicate in a Crisis

Kate Hartley

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

27 min

4.1

Rest

Alex Soojung-Kim Pang

Why You Get More Done When You Work Less

The 7 Things Resilient People Do Differently (And How They Can Help You Succeed in Business and Life)

A Mindful Approach to Nonviolent Communication

32 min

4.6

Robert's Rules of Order

Henry M. Robert III

Using Parliamentary Procedure for More Efficient Meetings

12 min

4.2

The Infinite Leader

Chris Lewis & Pippa Malmgren

Balancing the Demands of Modern Business Leadership

The secrets of 40 millionaires' wealth, revealed

15 min

4.4

The Art of Manifesting

Carolyn Boyes

Tap into the power of the universe to live your best life

Cybersecurity Advice from the Best Hackers in the World

Everybody falls, but the key is knowing how to get up again

20 min

4.4

The Everyday Hero Manifesto

Robin Sharma

Activate Your Positivity, Maximize Your Productivity, Serve The World

One Boy’s Desire for Reinvention to Climb the Social Ladder

22 min

4.5

How to Make People Like You in 90 Seconds or Less

Nicholas Boothman

Make Instant, Meaningful Connections for Interviewing, Selling, Managing, Pitching

18 min

4.2

How to Work with (Almost) Anyone

Michael Bungay Stanier

Five Questions for Building the Best Possible Relationships

17 min

3.9

(Article) Why can't the world's greatest minds solve the mystery of consciousness?

Oliver Burkeman

Original article published in The Guardian

Accelerate Your Career, Master Hard Tasks and Outsmart the Competition

Choosing a Focused Life in a Noisy World

20 min

4.5

How to Travel the World on $50 a Day

Matt Kepnes

Travel Cheaper, Longer, Smarter

19 min

4.0

21 Lessons for the 21st Century

Yuval Noah Harari

Future proof yourself against the 21st Century

20 min

4.4

Allen Carr's Easy Way to Quit Emotional Eating

Allen Carr

Set Yourself Free from Binge-Eating and Comfort-Eating

The New Psychology of Success

Michael Townsend Williams

Calm Your Mind. Find Focus. Get Stuff Done.

Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything

What We Should Know about the People We Don’t Know

Black Women and Feminism

20 min

4.6

The NFT Handbook

Matt Fortnow and QuHarrison Terry

How to Create, Sell and Buy Non-Fungible Tokens

26 min

4.5

Surely You're Joking, Mr. Feynman!

Richard P. Feynman

Adventures of a Curious Character

Burn Fat, Heal Inflammation, and Eat Like the High-Performing Human You Were Meant to Be

Work Less, Worry Less, Succeed More, Enjoy More

What to Do When Your Get-Up-and-Go Has Got Up and Gone

25 min

4.3

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.