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Zusammenfassung von Jab, Jab, Jab, Right Hook

Name: Jab, Jab, Jab, Right Hook
Rating: 3.8 (140 reviews)
Author: Gary Vaynerchuk

Gary Vaynerchuk

How to Tell Your Story in a Noisy Social World

3.8 (140 Bewertungen)

11 Min.

Themen

Marketing

Inhaltsübersicht

Jab, Jab, Jab, Right Hook
in 6 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 6

What‘s in it for me: Finally achieve social media domination.

Nowadays people scramble all over each other to scream as loudly as possible on social media. They must think it’s the only way to get heard and spread the word about their product. They’re wrong.

While social media can be a chaotic place with billions of voices and brands all vying for each others’ attention, there’s an easy way to cut through the noise: You have to know what your story is, and how to present it on each social network in the best way.

Just a few tricks and tips will help your story reach more people than you ever thought possible. After reading these blinks, you’ll have learned

how to market products on social media without annoying people;
which social media network is the most underused, despite its huge potential; and
why where you put the story is as important as the story itself.

Social media is essential for successful product marketing.

Take a look around you. How many people do you see fiddling with their phones?

The rapid spread of cell phones has completely changed the way we consume media. In the United States alone, there are nearly 325 million mobile phone subscriptions. To put that into perspective, the total population in 2013 was 316 million!

A great marketing campaign relies on its content.

So what do these social changes mean for marketers? Well, your marketing needs great content, and you’ve got to tell people enticing stories.

The only way you can stand out in the noisy world of social media is through outstanding content. We no longer see individual ad campaigns that launch for six months or so, as used to be the case for TV. Nowadays, strong marketing means year-round campaigns that provide fresh content daily.

If you want to maximize exposure on Facebook, your content has to be outstanding.

What role does Facebook play in all this?

Facebook is really the dream space for interacting with consumers. It’s a constant hive of activity – in 2012, there were over a billion active users each month. Shockingly, Facebook accounts for one-fifth of total webpage views in the United States.

Twitter can provide great brand exposure if used #properly.

What about tweets? They’re everywhere, but can they bring in real revenue?

Well, Twitter provides great opportunities for businesses, but it’s often inefficiently used. It can be another dream for marketers, as it allows them to connect directly with consumers.

Businesses still haven’t caught on to the marketing power of Pinterest.

Any marketers targeting a female demographic would be crazy not to use Pinterest.

It’s the perfect social media platform for sales, especially for women. Pinterest provides virtual “pin boards” that people can “pin” images to. So companies can create virtual store fronts where each image links directly to their home site.

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Kernaussagen in Jab, Jab, Jab, Right Hook

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Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

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Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Jab, Jab, Jab, Right Hook?

Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.

Bestes Zitat aus Jab, Jab, Jab, Right Hook

Social media is like crack – immediately gratifying and hugely addictive.

—Gary Vaynerchuk

Wer Jab, Jab, Jab, Right Hook lesen sollte

Marketers and entrepreneurs
Anyone baffled by social media trends
Anyone who wants their product to go viral

Über den Autor

Gary Vaynerchuk is a New York Times bestselling author and storytelling entrepreneur. He also runs his own digital consulting agency, VaynerMedia, which helps Fortune 500 companies develop effective social media strategies. He was voted one of the top 20 people every entrepreneur should follow by BusinessWeek.

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