The Common Path to Uncommon Success summary

Now that you have your big idea, you need to make sure it provides value to other people. Your big idea should offer a real, in-demand solution to a specific problem in the world. Otherwise, potential customers won’t have a reason to put it on their radar.

Just take one inventor who developed a spray for every kind of bug in the world. Did you have a termite problem? Check. What about ants or cockroaches? The same product would do the trick. On the packaging, bright lettering proclaimed that this single spray could “kill every bug in your household.” 

Not everyone can be your customer. In fact, of the billions of people in the world, the vast majority will never use your service or consume your content. And that’s a good thing.

The author’s exclusive podcasting community, Podcasters’ Paradise, has only had about six thousand people join in its eight years of existence. And yet it’s brought in over $5 million in revenue by catering expressly to their requirements.

Think of your favorite online content. Is it in the form of an e-newsletter, a podcast, or a YouTube channel? Perhaps you'd still read, listen, or watch that same content if it changed to a different medium. But chances are you enjoy that content partly because it's easy for you to fit into your current lifestyle. 

With your own big idea, you'll also have to pick the most effective medium to reach your target audience. To best share your message, choose between the three most popular platforms: audio, video, or written text. Each comes with its own advantages, which we’ll take a closer look at in just a moment.

You’ve made it this far on the path to uncommon success, and now you’re almost ready to get started creating content for your avatar. You’re bound to encounter hurdles along the way, and for the occasional question or crisis you might be inclined to lean on friends or family for help.

But, in the long run, it’s more effective to have dedicated people you go to for advice and constructive criticism. That’s where masterminds and mentors come in.

Now it’s time to get into the finer details of making your big idea a reality. And here’s the thing: essentially, all you need to do is stick to the plan. 

But what if you don’t have a plan yet? 

Many entrepreneurs get through the exciting stages of brainstorming ideas, announcing their dreams of financial freedom, and even scheduling content production to a T. Then the majority go on to fail within their first year. But why? 

Well, all of your planning and preparation won’t matter if you don’t sit down and actually do the work. Creating a steady flow of valuable, free content is difficult. And, at first, you might make some mistakes – but that’s expected. 

While running Entrepreneurs on Fire, the author learned a lot about both podcasting and entrepreneurship. And his podcast became so successful that many listeners asked for more guidance on creating their own podcasts.

The result? Podcasters’ Paradise – an elite community of aspiring podcasters. Members paid a fee to access a premium course in podcasting, and to attend exclusive events and webinars hosted by the author.