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Keith Veronese

The High-Stakes Race to Satisfy Our Need for the Scarcest Metals on Earth

  • 4.2 (23 ratings)
  • 17 mins
  • 8 Key ideas
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Rare by Keith Veronese delivers exciting and unexpected stories from the world of science, featuring some of the rarest and most unusual phenomena ever observed. Discover fascinating natural events and learn how scientists are working to understand them.

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Rare
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Key ideas in Rare

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Key idea 1 of 8

Rare earth metals are actually quite common, but they’re only found in tiny concentrations.

What is rare is always a matter of context and perspective. For example, in nineteenth-century China, it was rare to see someone riding a bicycle; today, however, there are about 430 million bicycles in China, and cyclists are a daily sight.

Similarly, the actual rarity of rare earth metals is a matter of perspective.

The name “rare earth metals” is shorthand for a category of 17 different chemical elements, all of which have odd names that are difficult to pronounce, like cerium, praseodymium, scandium and yttrium.

When these elements were first discovered, people believed they were as scarce as diamonds or gold – hence the name. But in truth some of these metals can be found just about anywhere along the earth’s crust.

In fact, if you were to examine a random sample of soil, you’d probably find as much europium, neodymium, holmium and ytterbium as copper, cobalt or nickel.

So it’s not that rare earth metals are hard to find; it’s that they’re only found in very tiny quantities and it is extremely difficult and costly to separate them from their surroundings. This is why these elements continue to be considered rare, despite the fact that they’re all around us.

These metals exist in such negligible quantities that you could go through tons and tons of soil and come away with only a gram or even just a milligram of one type.

Therefore, in order to acquire enough of these elements to be useful, massive amounts of rocks have to be demolished, separated and sifted in a complicated and ultimately wasteful procedure. To remove the unwanted parts of the rocks, chemicals are used that actually destroy a portion of the elements that are being extracted.

This means that, at the end of the day, you actually get even less of the rare earth metal.

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What is Rare about?

Rare (2015) sheds light on the common but elusive chemical elements beneath the earth’s surface – elements that play an increasingly important role in the development of modern technology. Get a better sense of what’s really driving the geopolitical struggles between the world’s superpowers, and what a group of rare earth metals has to do with the future of our energy sources, gadgets and military technology.

Rare Review

Rare (2017) by Keith Veronese is a fascinating exploration of the unique and extraordinary aspects of everyday life. Here's why this book is worth reading:

  • Offers a wide range of captivating and surprising topics, from the science behind odd phenomena to the history of bizarre inventions, keeping readers engaged from start to finish.
  • Presents compelling and well-researched facts, providing readers with a deeper understanding of the extraordinary aspects of the world around them.
  • With its approachable and conversational style, the book effortlessly combines science, history, and pop culture, making it a thoroughly enjoyable and enlightening read.

Who should read Rare?

  • Economists interested in the division of the world’s valuable mineral resources
  • Tech junkies curious about what their devices are made of
  • Concerned consumers who want to know more about what they buy
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About the author

Keith Veronese has written for Gawker Media and Alpha Brand Media. In 2011, he received his PhD in chemistry from the University of Alabama, in Birmingham. He is also the author of Plugged In: Comic Book Professionals Working in the Video Game Industry.

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Rare FAQs

The main message of Rare is the extraordinary nature and value of rare elements.

The reading time for Rare varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

Rare is a fascinating exploration of the world of rare elements. It offers unique insights and is definitely worth reading.

The author of Rare is Keith Veronese.

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