Building Your Business the Right-Brain Way summary

Let your brain’s right hemisphere run wild for a bit, and imagine your business as a flower, one that is blooming and filled with nectar to entice honeybees, or specifically, potential customers.  

A flower’s blossom sprouts from within, and that’s exactly how you should see your business: a great business idea begins with your inner passion.

Unlike flowers, business owners don’t have to hang around waiting for honeybees – we can go out and find them! The more people you connect with, the wider your pool of supporters will be.

In your network of supporters, everyone has value: some may become your customers, some may help encourage business decisions and others may assist in spreading your message.

Remember the last surprise gift you received? How good did it make you feel? A gift comes from the heart, and sharing a gift is way more fun and gratifying than simply selling something.

The author once had a college friend with whom she shared a passion for getting each other just the right gift. Whenever they saw a perfect goodie, they grabbed it and surprised each other just because it brought them joy.

Most entrepreneurs are driven by their passions. But chances are that they’re also in business to earn a living – in other words, to make money.

Service-oriented business models, such as coaching, swap time for money in a direct way. The same goes for artisanal work, where you sell an individual product that you make with your own labor. Such models eventually reach a financial ceiling.

Even if you’re passionate about sharing your gifts with the world, there still might be something stopping you.

Any guess what that might be?

Your head is probably bursting with ideas for new courses, innovative creative solutions or unique art pieces. It’s no wonder that you lose focus from time to time! But if you find yourself off-track more often than you’d like, consider doing some long-term planning.

This doesn’t mean you need to bury yourself in Excel spreadsheets. You can just as easily get your hands dirty and sketch out your work horizon and income plan using a huge wall calendar and colorful markers.

Know the saying, “When it rains, it pours?”

The author sure does. Her decision to move to a new home was put on hold when her boyfriend had a bike accident and her dad took a bad fall and spent weeks in the hospital.