What Great Brands Do Buchzusammenfassung - das Wichtigste aus What Great Brands Do
Einleitung anhören
00:00

Zusammenfassung von What Great Brands Do

Denise Lee Yohn

The Seven Brand-Building Principles That Separate the Best from the Rest

4.4 (122 Bewertungen)
22 Min.

Kurz zusammengefasst

What Great Brands Do by Denise Lee Yohn is a branding book that describes the seven principles of successful brand management. It offers practical insights and tools for building a strong and enduring brand.

Themen
Inhaltsübersicht

    What Great Brands Do
    in 10 Kernaussagen verstehen

    Audio & Text in der Blinkist App
    Kernaussage 1 von 10

    A brand is the personality of a business, and it should guide a company’s every action.

    Everyone recognizes contemporary brand superstars, like Apple, Nike and Zappos. So how did these brands become universally recognized household names?

    Many people might believe that brand-building is just a matter of experimentation, good timing and sheer luck. In fact, nothing could be further from the truth.

    Great brands achieve their iconic status when a company understands its brand and how it should influence the everyday running of the business.

    A brand is much more than just the impression people have of your company and your product. A brand is the personality of your business, and therefore should shine through everything your company does.

    Successful brands understand that people don’t just buy products based on a rational analysis of price and quality, but instead consider the feelings and values they associate with a brand. Having a coffee at Starbucks, for example, is not just about getting your morning caffeine fix. It’s also about the store’s sensory experience – the music, the furniture or the employees’ smiles – that you notice every time you walk through the front door.

    But great brands also enjoy other benefits. One is that a company can enjoy higher profit margins. A study by the strategy consultancy Vivaldi Partners showed that customers are willing to pay higher prices for brand-name products than for other products.

    Another benefit is that companies with a strong brand tend to have an easier time aligning their organization to a set of values. This is because a brand can be used like a strategic compass, guiding the company at large as to how it should build its corporate culture, design processes and craft marketing campaigns.

    This is why Starbucks would never compromise the customer’s in-store experience, for example, by buying cheaper furniture. Even though the company could save costs in the short-term, such a decision would not be in line with the company’s brand.

    Du möchtest die gesamte Zusammenfassung von What Great Brands Do sehen?

    Kernaussagen in What Great Brands Do

    Mehr Wissen in weniger Zeit
    Sachbücher auf den Punkt gebracht
    Sachbücher auf den Punkt gebracht
    Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”
    Zeitsparende Empfehlungen
    Zeitsparende Empfehlungen
    Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen
    Podcasts in Kurzform
    Podcasts in Kurzform Neu
    Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

    Worum geht es in What Great Brands Do?

    In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process. You’ll discover the main principles that have made brands such as Nike, Apple and Starbucks such iconic household names.

    Bewertung von What Great Brands Do

    What Great Brands Do (2014) explores the strategies and practices of successful brands and reveals the keys to building a strong and lasting brand identity. Here are three reasons why this book is worth reading:

    • With its in-depth case studies and analysis, it provides valuable insights into how top brands differentiate themselves and create a loyal customer base.
    • The book offers actionable steps and practical advice, making it a useful guide for businesses and marketers looking to enhance their brand strategy.
    • Denise Lee Yohn combines her expertise in branding with compelling storytelling, making the book not only educational but also highly engaging and enjoyable to read.

    Bestes Zitat aus What Great Brands Do

    Simply put, your brand is what your company does and how you do it.

    —Denise Lee Yohn
    example alt text

    Wer What Great Brands Do lesen sollte

    • CEOs, executives and company founders
    • Anyone interested in marketing or branding

    Über den Autor

    Denise Lee Yohn is a recognized brand expert, speaker and writer who specializes in teaching companies how to implement their brands on an operational level.

     

    © Denise Lee Yohn: What Great Brands Do copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

    Kategorien mit What Great Brands Do

    Ähnliche Zusammenfassungen wie What Great Brands Do

    ❤️ für Blinkist️️️ 
    Ines S.

    Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

    Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

    Ekaterina S.

    Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

    Nils S.

    Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

    Julia P.

    Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.

    Leute mochten auch die Zusammenfassungen

    4,7 Sterne
    Durchschnittliche Bewertung im App Store und Play Store
    30 Millionen
    Downloads auf allen Plattformen
    10+ Jahre
    Erfahrung als Impulsgeber für persönliches Wachstum
    Die besten Ideen aus den Top-Sachbüchern

    Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 7.000 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!

    Jetzt kostenlos testen

    What Great Brands Do FAQs 

    What is the main message of What Great Brands Do?

    The main message of What Great Brands Do is how successful brands stand out, and how any brand can achieve greatness.

    How long does it take to read What Great Brands Do?

    The reading time for What Great Brands Do varies based on your speed, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is What Great Brands Do a good book? Is it worth reading?

    What Great Brands Do is worth reading for anyone interested in branding. It provides valuable insights and practical strategies in a concise and engaging manner.

    Who is the author of What Great Brands Do?

    Denise Lee Yohn is the author of What Great Brands Do.

    What to read after What Great Brands Do?

    If you're wondering what to read next after What Great Brands Do, here are some recommendations we suggest:
    • How Brands Grow by Byron Sharp
    • Unconscious Branding by Douglas van Praet
    • The 22 Immutable Laws of Branding by Al Ries and Laura Ries
    • Disruptive Branding by Jacob Benbunan
    • Good to Great by Jim Collins
    • Talking to Strangers by Malcolm Gladwell
    • Eating The Big Fish by Adam Morgan
    • Buyology by Martin Lindstrom
    • The First Rule of Mastery by Michael Gervais
    • Purple Cow by Seth Godin