The Wealthy Freelancer summary

As a freelancer, you take on the challenge of finding your own work. Which of course means finding clients who want your skills and expertise. But who are these clients? Where are they? And how can you attract them to you?

Enter the second secret of freelancing: the Master Marketing Formula. This formula will lead you right to your desired clients in five steps.

As we found out back in the first blink, there are inevitably times when work is scarce. If you want to give yourself the best chance possible of always having a project on your hands, then the third secret is something you should consider: writing a buzz piece.

Usually a short report between five and ten pages long, a buzz piece will help you to position yourself as an expert in your industry. You’ve got a whole range of options when it comes to format: a workbook, checklist, toolkit, how-to guide or a simple list of tips are all great choices. It’s choosing the right topic for your buzz piece that is more of a challenge.

Finding clients is one hurdle for freelancers, but keeping them is a whole new challenge. With the right strategies, however, maintaining existing client relationships while building new ones will be a breeze.

One great strategy that every freelancer should be making use of is the Marketing Effectiveness Matrix. By assessing your MEM, you’ll know exactly which marketing strategies are the best for attracting and maintaining your clients.

If there’s one thing freelancers complain about, it’s the fact that their jobs are either incredibly busy with lots of work, or exhaustingly slow with every prospect out of reach. Little do they know that this problem is quite simple to solve!

The easiest way to avoid those slow periods in your freelance work is by keeping in touch with previous clients. That means both email and phone, so you can maintain your relationship after the project is over. But what if you’ve already dropped out of touch? It’s not too late! You can add them to your monthly e-newsletter, or even just drop them a message that looks a little something like this: “Hi, came across this article recently. Thought you’d find it interesting.” Sent with your business card, it’s a gentle reminder to your client that yes, you do still exist!

How much is your work worth? That’s a question that scares many solo professionals. Why? Well, as an emerging freelancer it can be very difficult to find an appropriate fee.

Charging an hourly rate often seems like the easiest option, but don’t be fooled! There are some significant disadvantages to it.

Who wouldn’t want their commute to work to be as short as walking into the room nextdoor? Working from home is one much-coveted benefit of freelancing. But working at home can make it incredibly hard to concentrate.

Luckily, your lack of focus is easily solved with two clever techniques. The first of these is the 50 Minute Focus, which will help you structure your workday as efficiently as possible.

There comes a time in your freelancing career when you spend almost all of your time on work, while your personal life suffers as a result. But it doesn’t have to be this way! If you want to maintain a strong cash flow but also catch a break when you need it, then start thinking about how you can maximize your passive income.

Active income is everything you earn while you work. Passive income is money you can earn in your sleep. Sounds crazy? Let’s look at an example. A scout sells lemonade every hot Sunday afternoon. He earns ten cents for each beverage he sells to his neighbors. But when his mother calls him in for dinner, he has to stop selling. As a result, the dimes – his active income – stop rolling in.