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How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.
- Read in 18 minutes
- Audio & text available
- Contains 11 key ideas
Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.
Key idea 1 of 11
A strong and personal online brand is now one of the clearest paths to entrepreneurial success.
Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something.
The explosion of social media is a game changer that’s made it possible for anyone to broadcast to a mass audience.
Let’s look at a few stats.
Worldwide, people watch 1.25 billion hours of YouTube video every day. They post 66,000 photos or videos on Instagram every single minute. And, on average, 20 percent of the time people dedicate to mobile is spent on Facebook.
The scale and power of social-media platforms make it possible for any of us to earn money from a personal brand. With only 1,000 followers, someone on Instagram can earn $5,000 per year, from just two posts a week.
Not a bad side income, right? Now think if you were posting more than twice a week.
For those that really want it, the potential to monetize a personal brand is unlimited.
Consider the author, Gary Vaynerchuk. He transformed his family wine business from a $4 million to a $60 million operation. His approach was simple: he built a strong personal brand by talking straight to customers.
He ran an unusually honest video blog, doing tastings to the camera and giving frank advice. He spent hours every day replying to every single message he got on Twitter and Facebook. He helped people and, in turn, they came to like him, trust him and buy from him. He built a one-on-one relationship with his customers – the kind of relationship that, previously, you could only form with small, neighborhood stores.
And after that? He took what he’d learned about online marketing and advised others. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga and London.
And all because he embraced the power of his personal brand.