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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Creative Selection summary
Ken Kocienda
Brief summary
Creative Selection by Ken Kocienda provides an inside look at the design and development process at Apple. It offers valuable insights into creating user-friendly and innovative products.
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Creative Selection
Summary of key ideas
Behind the Scenes of Apple's Creative Process
In Creative Selection, Ken Kocienda, a former software engineer at Apple, takes us behind the scenes of the company's creative process during the Steve Jobs era. Kocienda begins by describing his early days at Apple, where he worked on the development of the Safari web browser. He introduces the concept of 'creative selection', a process that involves making choices that are both creative and effective, and explains how this concept became a guiding principle in his work at Apple.
Kocienda then delves into the development of the iPhone, a project that was shrouded in secrecy and high expectations. He shares the challenges the team faced, such as creating a virtual keyboard that was as intuitive and efficient as a physical one. Kocienda explains how the team used creative selection to make crucial decisions, such as the design of the keyboard, and how these choices ultimately shaped the iPhone's user experience.
The Birth of the iPhone Keyboard
The book then takes a deep dive into the development of the iPhone keyboard, a project that Kocienda led. He describes the rigorous process of designing and refining the keyboard, which involved countless iterations and user testing. Kocienda emphasizes the importance of empathy in the creative process, explaining how the team put themselves in the shoes of the users to understand their needs and preferences.
He also discusses the role of taste in creative selection, highlighting the importance of having a clear vision and high standards. Kocienda shares how Steve Jobs, known for his uncompromising taste, played a pivotal role in the development of the iPhone keyboard, pushing the team to achieve excellence.
The Creative Selection Process
Throughout Creative Selection, Kocienda outlines the key elements of the creative selection process: inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy. He illustrates how each of these elements played a crucial role in the development of Apple's iconic products, emphasizing the importance of a holistic approach to creativity.
Kocienda also provides insights into Apple's unique work culture, characterized by intense focus, attention to detail, and a relentless pursuit of perfection. He explains how the company's design philosophy, which prioritizes simplicity and elegance, influenced his approach to software development.
Lessons from Apple's Creative Process
In the latter part of the book, Kocienda reflects on the lessons he learned from his time at Apple. He emphasizes the value of taking risks and embracing failure as part of the creative process. He also underscores the importance of user feedback, highlighting how it can guide and refine creative decisions.
Ultimately, Creative Selection offers a fascinating insider's perspective on Apple's creative process, shedding light on the meticulous craftsmanship and innovative thinking that went into the development of its iconic products. Kocienda's account serves as a valuable resource for anyone interested in understanding the intersection of technology, design, and creativity.
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What is Creative Selection about?
Creative Selection offers a behind-the-scenes look at the development of some of Apple's most iconic products. Written by Ken Kocienda, a software engineer who worked at the company for 15 years, the book explores the creative process and the unique culture at Apple. Kocienda shares insights and anecdotes that reveal the meticulous attention to detail and the relentless pursuit of excellence that goes into designing revolutionary technologies.
Creative Selection Review
Creative Selection (2018) by Ken Kocienda is a fascinating behind-the-scenes account of the development of Apple's revolutionary products. Here's why this book is worth reading:
- It offers an insider's perspective on the creative process at Apple, revealing the meticulous attention to detail and the high standards that go into product design.
- The author's rich storytelling skill and vivid descriptions transport readers into the world of Apple, making the book a captivating and immersive read.
- With its insights into the decision-making process at Apple, the book provides valuable lessons in innovation and problem-solving that can be applied to any industry.
Who should read Creative Selection?
- Individuals seeking to gain insights into Apple's creative process and product development
- Tech enthusiasts interested in behind-the-scenes stories of creating iconic technology products
- Professionals looking to enhance their own creative thinking and problem-solving skills
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Creative Selection FAQs
What is the main message of Creative Selection?
Creativity, focus, and collaboration are key to successful product development at Apple.
How long does it take to read Creative Selection?
The reading time for Creative Selection varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Creative Selection a good book? Is it worth reading?
Creative Selection is a must-read for anyone interested in the inner workings of Apple and the process behind their successful products.
Who is the author of Creative Selection?
The author of Creative Selection is Ken Kocienda.
What to read after Creative Selection?
If you're wondering what to read next after Creative Selection, here are some recommendations we suggest:
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- Gang Leader For A Day by Sudhir Venkatesh
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