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Zusammenfassung von 21 Days to a Big Idea

Name: 21 Days to a Big Idea
Rating: 4.3 (164 reviews)
Author: Bryan Mattimore

Bryan Mattimore

Creating Breakthrough Business Concepts

4.3 (164 Bewertungen)

15 Min.

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Innovation Design

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21 Days to a Big Idea
in 7 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 7

What’s in it for me? Get your creative juices flowing to come up with new business ideas.

We usually associate the word “creativity” with poets, musicians and painters, or even great scientists like Albert Einstein and clever inventors like Nikola Tesla. Creativity and business, however, doesn’t make for a very familiar combination.

But if you want to come up with a great idea for a new business, you need to be creative; if you want to turn your idea into a great product, you need to be creative; and if you want to successfully sell a product, you ought to be creative, too.

These blinks will provide you a with a number of simple but ingenious tricks to foster your creative spirit. They bring together the most important aspects of a 21-day program the author developed to think up big ideas. You will learn how to easily come up with a variety of ideas for new businesses, as well as how to reinvent old ones.

You’ll also learn

how many new ideas Thomas Edison had per day;
why a cooked chicken in the fridge can make for a great business idea; and
how to come up with completely new ideas in just 30 seconds.

Brainstorm to get your creative juices flowing and pinpoint your passions.

Blank pages are daunting. They can make accomplished novelists, brilliant illustrators and successful business leaders nervous as they embark on new projects. Luckily, there’s one method that can help us conquer that blank page: brainstorming.

In fact, some of the world’s greatest scientific geniuses relied on brainstorming to kick-start their biggest ideas; this includes Thomas Edison, the inventor of the electric light bulb.

An entry in one of his notebooks, dated January 3rd, 1888, contains a list of over 100 ideas that Edison scribbled down in hopes of finding the one invention he wanted to create. He came up with ideas for a snow compressor, artificial silk, synthetic ivory, an electric piano and many more.

Brainstorming has been the go-to trick for creatives throughout history because it helps shut out internal criticism. When we brainstorm, we reconnect with our playful, imaginative selves. This, in turn, allows us to see new possibilities that we’d normally dismiss.

On top of this, brainstorming helps us uncover our passions. If you brainstorm long enough, you’ll see patterns emerge that connect a handful of your ideas to deeper themes. This allows us to map out the areas that we’re passionate about, which we can then focus on and develop.

We may even realize that we’re passionate about something outside of our profession or skill set. This can be confusing for some, who worry that they can’t delve into a particular field without sufficient technical knowledge.

However, research into top-performing start-ups has shown that you don’t need to be a specialist in a given sector to come up with original solutions to problems. On the contrary, you may be in an even better position to kick-start innovation. When people know a lot about one specific industry, it may mean that they are too set in their ways to see new opportunities.

If you’re ready to try brainstorming, where do you start? Just grab a piece of paper and write down 30 to 50 ideas.

Your everyday annoyances are the springboards to products that solve universal problems.

The teenage Mark Zuckerberg had a problem: no girls wanted to date him! Facebook turned out to be his attempt at a solution, and while it may or may not have made him dateable, it certainly made him wealthy. Facebook, therefore, like most inventions, began as a solution to a problem. To create your own solutions, you need to identify problems that are worth solving.

Of course, the world seems to be full of problems! So how do you find the right one? Start by sniffing out everyday problems that bother you. Getting a dry mouth at night, feeling guilty after eating a sugary dessert, dragging luggage through a huge airport – these problems are just a few of the author’s examples to get you started.

Ask how existing technology could be used differently to find game-changing ideas.

Which of the following do you consider a better idea: one that’s entirely original? Or one that just borrows bits and pieces of other people's ideas? Beware – the latter type actually has the potential to be groundbreaking as well!

Think about it: thousands of entrepreneurs have used the invention of the smartphone as the home for their inventions – apps! You needn’t feel shy about making the most of other people’s great ideas and hard work.

Bring ideas to life by helping your playful and rational sides work together.

Before the invention of the telephone, Alexander Graham Bell’s idea to send voices through a wire would have seemed like childish nonsense. However, children have also been proven to have more creative minds than adults. If we want to bring great ideas into the world, we need to help our inner child team up with our rational, adult selves.

Back in 1968, social scientist George Land gave a NASA creativity test to 1,600 children and got them to repeat it every five years. The results were, to put it bluntly, a bit depressing. As five-years-olds, nearly 100 percent of the children showed creativity at the highest levels, yet just five years later only 30 percent of the children displayed the same level of creativity.

Use the “and” technique to come up with new ideas fast.

Can you think up a new invention in under 30 seconds? You might consider it impossible, but a simple technique might prove otherwise! Enter, the “and” technique.

In 2015, the author joined the librarians of the Chicago Public Library to help them work on their creativity. He challenged them to come up with a brand new idea in just 30 seconds; he also taught them the “and” technique to help them along the way. The result? Every librarian came up with something original.

The internet is your guide to the most important industry trends – use it well!

How productive do you feel after sitting and surfing the web for a few hours? Chances are you don’t feel productive at all! Well, it’s time to rethink that assumption; the internet is a fascinating, dynamic source of inspiration that might just get those creative cogs turning.

Today, blogs and websites are updated constantly. This makes the internet a reliable source of information about what’s going on right now, from fashion trends to current affairs. While some companies request you pay for their trend reports in certain industries, a lot of great information is yours for free online.

Try the billboarding technique to find your product’s edge.

Do you know Bounty Paper Towels’ famous slogan? “Bounty – the quicker picker upper.” Even if you’re not familiar with it, you can’t deny that it’s catchy! Slogans like these are also a good litmus test for uncovering what’s special about your product, which is why the author recommends trying a simple method called billboarding.

Billboarding helps you identify what makes your product stand out using three steps. First, be clear about what your idea is and what problem it solves for customers in their everyday lives. And don’t forget to create a catchy name for your product!

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Worum geht es in 21 Days to a Big Idea?

21 Days to a Big Idea (2015) is your guide to rekindling playful creativity and discovering the countless bright ideas your brain is capable of producing. These blinks share the secrets behind simple yet effective techniques to get your creative juices flowing, and provide helpful tips for turning your wild ideas into a viable business.

Bestes Zitat aus 21 Days to a Big Idea

As absurd or impractical as this wish is, is there some way I can make it a viable idea?

—Bryan Mattimore

Wer 21 Days to a Big Idea lesen sollte

Entrepreneurs who feel stuck in a creative block
Product developers seeking simple creative techniques to incorporate into their routines
Business-savvy readers looking for inspiration for a new project

Über den Autor

Bryan Mattimore is an innovation specialist and founder of his own company, Growth Engine, based in Connecticut. Mattimore has fostered creativity as a session leader for organizations and an advisor for major companies, including Ford, Unilever and Pepsi. He’s also the creator of Bright Ideas, a game designed to help us train our creativity.

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Kreativität Motivation & Inspiration Unternehmertum

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