The Buzzard: Inside the Glory Days of WMMS and Cleveland Rock Radio summary

The Rise of WMMS

In The Buzzard: Inside the Glory Days of WMMS and Cleveland Rock Radio by John Gorman, we are taken on a journey through the glory days of rock radio. Gorman, who was instrumental in the rise of WMMS, Cleveland's legendary rock station, provides a firsthand account of the station's transformation from an underdog to a powerhouse.

Gorman begins by recounting his early days in the radio industry, detailing his time at WMMS' predecessor, WHK-FM. He then delves into the station's rebranding as WMMS and the introduction of a new rock format. This transition, led by Gorman and his team, marked the beginning of a new era in Cleveland's radio scene.

The Buzzard Takes Flight

As the station began to gain traction, Gorman and his colleagues introduced the 'Buzzard' as the station's mascot, a move that would become iconic in the years to come. The Buzzard, symbolizing the station's rebellious and irreverent spirit, was embraced by listeners and became synonymous with WMMS.

With the Buzzard as their emblem, WMMS continued to push boundaries, introducing innovative programming and promoting local rock acts. The station's commitment to breaking new music and supporting emerging artists earned them a loyal and dedicated fan base.

Rock and Roll Capital

As the 1970s progressed, WMMS solidified its position as a tastemaker in the music industry. The station played a pivotal role in breaking several major acts, including David Bowie, Bruce Springsteen, and Rush. Gorman's insider perspective offers fascinating anecdotes about the station's interactions with these iconic artists.

Moreover, Gorman emphasizes the symbiotic relationship between WMMS and Cleveland's rock scene. The station actively promoted local talent, helping to establish Cleveland's reputation as the 'Rock and Roll Capital of the World.' This status further elevated WMMS' influence in the music industry.

Challenges and Triumphs

However, with success came challenges. Gorman candidly discusses the station's struggles, including financial difficulties and internal conflicts. Despite these hurdles, WMMS continued to thrive, maintaining its status as a trailblazer in the world of rock radio.

As the 1980s dawned, WMMS faced an evolving music landscape with the rise of MTV and the shift towards a more pop-oriented sound. Gorman chronicles the station's efforts to adapt to these changes while staying true to its rock roots.

The End of an Era

Ultimately, Gorman reflects on the end of his tenure at WMMS. After nearly two decades at the station, he left in 1986, marking the end of an era. Despite his departure, Gorman remains proud of WMMS' legacy and its enduring impact on rock radio.

In conclusion, The Buzzard is a captivating insider's account of the rise and reign of WMMS. Gorman's narrative offers a unique perspective on the station's pivotal role in shaping the rock music landscape, making it a must-read for rock enthusiasts and radio aficionados.