Marketing & Sales
The Golden Rules of Startup Branding

The Golden Rules of Startup Branding

The secrets of positioning your brand for success

By The Blinkist Curators

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Marketing & SalesEntrepreneurship
Drawing upon everything from neuroscience to storytelling, these Blinks explore what makes a great brand. Discover the key dos and don’ts of branding, gain valuable insight into the branding process, and be inspired by global brand success stories.

The Golden Rules of Startup Branding

The secrets of positioning your brand for success

The Fortune Cookie Principle
The Fortune Cookie Principle
Bernadette Jiwa
The 20 Keys to a Great Brand Story and Why Your Business Needs One
11 min4.0
Disruptive Branding
Disruptive Branding
Jacob Benbunan, Gabor Schreier and Benjamin Knapp
How to Win in Times of Change
21 min4.3
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries and Laura Ries
Bite-sized branding tips from a dynamic marketing duo
25 min4.5
The Brand Gap
The Brand Gap
Marty Neumeier
How to Bridge the Distance Between Business Strategy and Design
15 min4.3
Buyology
Buyology
Martin Lindstrom
Truth and Lies About Why We Buy
19 min4.1
YouthNation
YouthNation
Matt Britton
Building Remarkable Brands In a Youth-Driven Culture
16 min3.9
Fascinate
Fascinate
Sally Hogshead
Your Seven Triggers to Persuasion and Captivation
26 min3.5
What Great Brands Do
What Great Brands Do
Denise Lee Yohn
The Seven Brand-Building Principles That Separate the Best from the Rest
22 min4.4
Unconscious Branding
Unconscious Branding
Douglas van Praet
How Neuroscience Can Empower (and Inspire) Marketing
20 min4.4

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