Simple Tips, Smart Ideas Buchzusammenfassung - das Wichtigste aus Simple Tips, Smart Ideas

Einleitung anhören

00:00

Zusammenfassung von Simple Tips, Smart Ideas

Name: Simple Tips, Smart Ideas
Rating: 4.3 (146 reviews)
Author: Erica Wolfe-Murray

Erica Wolfe-Murray

Build a bigger, better business

4.3 (146 Bewertungen)

23 Min.

Kurz zusammengefasst

'Simple Tips, Smart Ideas' by Erica Wolfe-Murray is a creativity and innovation guide that provides practical tips for businesses and entrepreneurs to succeed in their industries.

Themen

Kleine Unternehmen Start-Ups

Inhaltsübersicht

Simple Tips, Smart Ideas
in 8 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 8

What’s in it for me? Big ideas for small businesses.

Striking out on your own in the world of business can be difficult – but that’s to be expected. One difficulty many small business owners don’t expect is a lack of information. There’s a wealth of advice out there – advice geared toward CEOs and MBA graduates. But as a boutique business owner, you don’t really need to read the latest Medium post on how to scale-up your 200-strong start-up. What you do need are smart business concepts tailored specifically to small businesses like yours, and explained succinctly and clearly.

The fact is, there’s no one-size-fits-all when it comes to business advice. Small enterprises face different concerns, challenges, and advantages to large firms. That’s where the blinks to Simple Tips, Smart Ideas come in. They’re filled with honest advice on the pitfalls and possibilities for small businesses.

Read on to discover

why you should throw away your business plan and draw up a business map instead;
what your company’s most valuable asset really is; and
why storytelling beats salesmanship every time.

Your business plan should evolve along with your business.

Architects don’t draw detailed plans for their buildings, only to throw them away once construction has started. Teachers don’t outline their curriculums at the start of the year, only to never glance at them again.

So why do so many small business owners put effort into creating business plans, then let those plans languish on their hard drives? Why don’t they revisit their business blueprint after their new enterprise has got off the ground?

The key message here is: Your business plan should evolve along with your business.

Instead, if you’re a small business owner, you should think of your business plan as a business map: a document that grows and changes with your business. Let’s talk about how to make one.

First, you need to set aside some time to bring your whole team together. Get a big sheet of paper and divide it into two halves: one side titled internal, the other external.

Use the internal section to pull together information about your team’s background, passions, skills, and talents. The more you can write in this section, the better. You’re after a portrait of your team that reflects more than just their professional personas.

Next, ask your colleagues to list all their past clients. Members of your team should drill right down to all clients they’ve ever served – including those who your colleagues encountered in after-school jobs and volunteer roles.

Then, ask your team members to list what services they’ve been paid for, to the same level of detail. You might be surprised by overlaps or synergies that arise. Right there, you’ll have pointers to potential new markets for your business.

Next up comes the external section. Here, describe your position in the market, and analyze your main competition. If possible, anticipate new market trends – as a small business, you have the agility to ride any trends that play to your strengths.

Finally, chart recent developments in your business, including both positives and negatives. You want to be looking at the last 18 months or so.

If you’ve followed this blueprint thoroughly, your end product will be far more than a business plan. It will be a totally unique map of your skills, talents, experiences, strengths, challenges, networks, and so much more. It will show you what your company – and only your company – can offer.

And most importantly, it shouldn’t be forgotten! Make time to revisit and revise your map throughout the year.

Understanding the value of your product is crucial to your growth.

Say you own a picture framing business. What do you sell? Frames, mounts, glass – right?

But what are your customers really buying from you? They’re actually buying a way to preserve treasured keepsakes and important memories.

Your most valuable asset is likely to be your intellectual property.

Let’s do a stocktake of your assets to see which of them is the most valuable. Is it your cash? Your stock? Your machinery and equipment? Your workspace? If you’re like most small businesses, the answer is probably none of these.

The key message here is: Your most valuable asset is likely to be your intellectual property.

The small size of your business can be your strength – if you think strategically.

Remember the story of David and Goliath? The nine-foot-tall Philistine giant Goliath challenges the Israelites: if even one of them can defeat him in battle, the Philistines would forever be enslaved to them. Only the boy David steps forward. Goliath is twice his size – hardly a fair fight. But David swiftly dispatches Goliath: he uses his slingshot to get the giant right between the eyes.

If you’re a small business competing with big firms, you might feel like your size is a disadvantage. But remember – you have the potential to be the David among lumbering Goliaths.

Defining your revenue model and diversifying it will grow your business.

Think quick! What’s your business’s annual turnover? What about its profits? If you’re like most small business owners, you know these figures right down to the last cent.

Well, here’s another question: What’s your revenue model? In other words, what process – or what processes – need to happen for your client’s money to hit your bank account?

Your business is only as strong as the team behind it.

If you’re heading up a small business, you’ve probably put a lot of thought into your team. You’ve combed through résumés, conducted endless interviews, and thoughtfully assigned roles – all so that you get the best group of people to support your business objectives.

But don’t forget – you need to support your team just as much as they need to support you.

When it comes to your clients, you need to keep the spark alive!

Flowers, chocolates, candlelit dinners – when you’re in the throes of new love, you will do whatever it takes to win over the object of your affections. Fast-forward a few years, though, and if you’re not careful, your romance could be replaced by routine. It takes real work to ensure a long-term relationship remains rewarding. Well, this also applies to your client relationships!

The key message here is: When it comes to your clients, you need to keep the spark alive!

Your story will sell your business.

“Once upon a time”: four simple words that bring back childhood memories of listening to wondrous tales about talking frogs and beautiful princesses.

Storytelling is powerful magic – and adults aren’t immune to it, either.

Du möchtest die gesamte Zusammenfassung von Simple Tips, Smart Ideas sehen?

Kernaussagen in Simple Tips, Smart Ideas

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Simple Tips, Smart Ideas?

Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth.

Wer Simple Tips, Smart Ideas lesen sollte

Small business owners in need of a boost
Employees dreaming of creating their own start-up
Anyone who wants to turn a profit from their side-hustle

Über den Autor

Erica Wolfe-Murray is a big name in small business. Other productivity and innovation experts focus on large brands and corporate conglomerates, but Wolfe-Murray’s passion and expertise lie in translating key concepts in business and marketing for small companies and shoestring start-ups. As well as being an author, marketing expert, and management consultant, Wolfe-Murray owns a media company and is the director of a tax app for freelancers.

Kategorien mit Simple Tips, Smart Ideas

Unternehmertum

Ähnliche Zusammenfassungen wie Simple Tips, Smart Ideas

Platform Scale

Sangeet Paul Choudary

How an emerging business model helps startups build large empires with minimum investment

18 min

4.5

Self-Made Boss

Jackie Reses and Lauren Weinberg

Advice, Hacks, and Lessons from Small Business Owners

Negotiating an Agreement Without Giving In

18 min

4.3

How to Talk to Anyone

Leil Lowndes

92 Little Tricks for Big Success in Relationships

25 min

4.2

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner

The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration

15 min

4.0

The Four Agreements

Don Miguel Ruiz and Janet Mills

A Practical Guide to Personal Freedom. A Toltec Wisdom Book

How to Make Tomorrow Better Today

18 min

4.3

Analysis Without Paralysis

Babette E. Bensoussan

10 Tools to Make Better Strategic Decisions

19 min

4.1

Startup Growth Engines

Sean Ellis

Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth

15 min

4.0

Elite Sales Strategies

Anthony Iannarino

A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life

31 min

4.6

The Warren Buffett Way

Robert G. Hagstrom

Investment Strategies of the World's Greatest Investor

18 min

4.5

Willpower Doesn't Work

Benjamin Hardy

Discover the Hidden Keys to Success

The New Psychology of Success

A Road Map to Growing a Remarkable Company

How Smart Leaders Defeat Complexity

24 min

4.2

FightBack Now

Felix Staeritz and Sven Jungmann

Leveraging Your Assets to Shape the New Normal

From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

How Constant Innovation Creates Radically Successful Businesses

18 min

4.6

Ogilvy on Advertising

David Ogilvy

Discover the Coveted Secrets of Advertising Genius David Ogilvy

When Science Meets Shopping

13 min

3.4

10x Is Easier Than 2x

Dan Sullivan with Benjamin Hardy

How World-Class Entrepreneurs Achieve More by Doing Less

366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature

The Power of Diverse Thinking

22 min

4.6

Predictably Irrational

Dan Ariely

The Hidden Forces That Shape Our Decisions

21 min

4.5

Be Useful

Arnold Schwarzenegger

Seven Tools for Life

19 min

4.3

The Entrepreneurial Bible to Venture Capital

Andrew Romans

Inside Secrets from the Leaders in the Start-up Game

17 min

4.5

Being Boss

Kathleen Shannon and Emily Thompson

Take Control of Your Work and Live Life on Your Own Terms

5 min

4.1

The Unemployed Millionaire

Matt Morris

Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms!

How to Get Everything You Want – Faster Than You Ever Thought Possible

The Obsession that Drives Apple’s Success

15 min

4.4

The Science of Selling

David Hoffeld

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

21 min

4.6

Dear Founder

Maynard Webb and Carlye Adler

Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business

A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play

Your Guide to the Most Successful Approach to Building Loving Relationships

The Secret to Love That Lasts

To Live, to Love, to Learn, to Leave a Legacy

A Psychiatrist's Memoir

15 min

3.7

The One Hour Content Plan

Meera Kothand

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks

Why Right-Brainers Will Rule the Future

101 Simple Truths for a Better Life

12 min

4.2

Relational Intelligence

Dharius Daniels

The People Skills You Need for the Life of Purpose You Want

The True Teachings of Bruce Lee

18 min

4.6

Architects of Intelligence

Martin Ford

The truth about AI from the people building it

How 15 Minutes of Neurohacking a Day Can Help You Work Better, Think Faster, and Get More Done

19 min

4.1

Rewire Your Anxious Brain

Catherine M. Pittman & Elizabeth M. Karle

How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry

17 min

4.7

One Hundred Years of Solitude

Gabriel García Márquez

Step Into an Enchanting World of This Postmodern Masterpiece

26 min

3.8

The Creative Thinking Handbook

Chris Griffiths & Melina Costi

Your Step-by-Step Guide to Problem Solving in Business

Boost Your Results, Reduce Your Hours

A Guide to Becoming the Best Possible Version of Yourself, One Tiny Habit at a Time

15 min

4.3

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.