How to Avoid a Social Media Crisis

One ill-timed or poorly considered comment on social media can quickly blow up into a crisis. Whether it’s a customer complaint or an out-of-context quote, leaders and companies can find themselves in trouble with little knowledge of how to fix it. These Blinks take you through the murky world of social media to understand how and why social media crises begin, why building online reputation is so important, and exactly what you should—and shouldn’t—do in the midst of a social media crisis.