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German Startup Raises 35 Million To Transform The Way We Read

US venture capital firms are convinced Blinkist will radically change the world and how we read.
by Tom Farrar | Jan 7 2022

Berlin is Europe’s startup hub — an eclectic city known for pushing boundaries and breakthrough innovation. At the center of Berlin’s thriving startup scene is Blinkist, an app that’s changing the way we read, which has sparked the interest of US investors.The Blinkist app highlights key insights from the world’s best nonfiction books in just 15 minutes. With Blinkist, users can read or listen to over 5000 (and counting!) titles from the world’s smartest minds and start introducing positive change to their lives straight away.

Founders Holger Seim, Niklas Jansen, and Tobi Balling. Sebastian Klein not pictured

‘Blinkist encourages you to read more nonfiction books. The app contains cleverly written digests — called blinks — where books are broken down into their main arguments’.
The New York Times

Catching the attention of some big players in the startup world, Blinkist raised over $35m in fewer than six years. VC firm Insight Venture Partners, early investors in Twitter, Tumblr, and HelloFresh, were first in line. Vice President of Insight, Harley Miller, understands what makes the world’s best startups work and describes Blinkist as “a whole new category of self-optimization.”

The New Way to Learn

‘Blinkist caters to readers with more curiosity than time’
– TechCrunch

Finding the time to read is tough, but that doesn’t mean books are off limits. Blinkist built the solution: a microlearning app that fits reading into busy routines whenever there’s a spare minute. Investors see a huge future in this new style of education and see Blinkist as one of the startups driving the innovation — with over 20 million users already enjoying the benefits. And there’s lots to learn — Blinkist has over 5000 titles, across 27 unique categories and adds 40 new books per month.

Read More This Week Than Last Year

According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. But, fear not — reading isn’t dying.

Popularity of ebooks and audiobooks means there are now more ways to read than ever before. And Blinkist is pioneering a new method. Aimed at people who love reading but don’t have time to read as much as they’d like to – Blinkist isn’t replacing reading, it’s there to help people read more and read books they’ll love.

‘Blinkist is a revolutionary and pioneering product that satisfies our growing thirst for knowledge.’
— Nicolas Wittenborn, Vice President of Insight Venture Partners, Blinkist Investor.

Learning On The Move

Blinkist is designed to fit into a busy schedule, so users can use it whenever and wherever they find the time. And considering the key points from a whole book take just 15 minutes to read or listen to, learning on the go is easier than ever.

‘We want to make knowledge more accessible, by building something meaningful that is going to have a positive impact on people’s lives.’
— Holger Seim, Blinkist Co-Founder

Built by Science

The books in Blinkist are created using neuroscientific research to ensure it’s easy to remember what’s been learnt through the app. The way content is written and the way audio is delivered has been specifically designed to ensure it’s retainable, memorable, and applicable to a user’s life.

Plus, the content is created using relevant examples and case studies – which means users are less likely to forget what they’ve read, and more likely to remember and implement what’s useful to them.

To make sure this happens, we have an expert team of (human!) readers who distill all the books into their key insights. We don’t use robots, because Blinkist believes people engage with books better than any AI could, and we have kept it this way to ensure our content is as good as it can be.

With Blinkist, it takes just 15 minutes to blitz through the main points of a title. Blinkist is for curious learners who want to read more but have a hectic schedule with limited time. Download the app today and see what’s possible.

Berlin is a city that has been at the forefront of European innovation for years. So it’s no surprise why Berlin would be considered an eclectic hub where innovations thrive! One start-up specifically has sparked the interest of US investors: Blinkist, an app that’s changing the way we read. Blinkist provides users with the key insights from over 5,000 of the world’s best nonfiction titles in 15 minutes or less. Through both text and audio formats, Blinkist allows the user to consume and learn from the world’s smartest minds effortlessly.

Founders Holger Seim, Niklas Jansen, and Tobi Balling. Sebastian Klein not pictured

‘Blinkist encourages you to read more nonfiction books. The app contains cleverly written digests — called blinks — where books are broken down into their main arguments’.
The New York Times

Blinkist, a fast-growing company with over 23 million users, raised over $35 million in less than six years. VC firm Insight Venture Partners, who were early investors in Twitter, Tumblr, and HelloFresh, were first in line with this particular company, too. Vice President of Insight Venture Partners Harley Miller understands what makes the world’s best startups work and described Blinkist as “a whole new category of self-optimization“.

The Future of Learning

‘Blinkist caters to readers with more curiosity than time’
– TechCrunch

Finding the time to read can be tough, but Blinkist’s bite-sized learning packs a powerful punch. Investors see the startup as one of the leaders in the microlearning segment — with over 20 million users already benefiting from its innovative solution. And there’s lots to learn — Blinkist has over 5,000 titles across 27 categories and is adding 40 new books per month.

The Secret to Reading Faster and Absorbing Information Better

Reading a book means more than simply following the author’s narrative. In truth, a good book offers you a whole universe of knowledge, entertainment, and inspiration.

Unfortunately, time is one resource that many of us don’t have enough of. That’s why Blinkist has created an easy and powerful way to make the most of your reading time by presenting them in quick, readable servings known as “blinks”. These are brief summaries that contain stripped down and easy-to-digest key points that you can read (or listen to) on any device, anywhere.

‘Blinkist is a revolutionary and pioneering product that satisfies our growing thirst for knowledge.’
— Nicolas Wittenborn, Vice President of Insight Venture Partners, Blinkist Investor.

Knowledge at Your Fingertips

The idea behind Blinkist is that you can use it whenever and wherever the time permits. Learning on-the go has never been easier than with this app, as reading or listening to entire books only takes about 15 minutes each!

‘We want to make knowledge more accessible, by building something meaningful that is going to have a positive impact on people’s lives.’
— Holger Seim, Blinkist Co-Founder

The App Built by Science

With the use of cutting-edge neuroscientific research, Blinkist has created an app that helps you learn and retain more information than ever before. It is specifically designed to make it easy for users who want a quick but thorough overview of any given topic or subject matter; this ensures all learners can benefit from what’s being taught in as little time as possible!

The content is created using relevant examples and case studies- which means users are less likely to forget what they’ve read, but more importantly, will remember the information for longer periods of time and implement it into their lives.

How do we make sure the content is as good as it can be? We have a team of human readers who summarize all books into their key insights. AI could not deliver on this promise, because humans are simply better listeners!

With Blinkist, you can read through the most important points of any title in the blink of an eye. It’s perfect for those who want to learn but are busy with their schedules and limited on time. Download the Blinkist app for free today so that everything becomes simpler—including your learning journey.

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