The men who shaped America were, almost without exception, obsessed with self-education. George Washington read military history to teach himself strategy. Thomas Jefferson kept meticulous reading lists across six languages. But no Founding Father embodied the self-taught ideal more completely than Benjamin Franklin — a man whose formal schooling ended at age ten, and who went on to become a scientist, diplomat, inventor, and one of the most celebrated minds in history. His secret wasn't genius. It was a lifelong commitment to learning on his own terms.
What Franklin understood — and what most people today have forgotten — is that the most powerful education is the one you give yourself. Psychologists call the opposite trap the Dunning-Kruger effect: the less you know, the more confident you feel. Franklin was obsessed with escaping that trap. Today, a growing number of people are rediscovering that same obsession — and they're doing it with an app called Blinkist.
Even Apple recommends Blinkist for those who are lifelong learners, naming it one of the best apps in the world. And Apple CEO Tim Cook — himself a Blinkist user — even stopped by the Berlin office to see what the fuss was about.
More than 43 million people are now expanding their horizons with Blinkist. The app is loved by everyone from The New York Times to Forbes.
“Blinkist encourages you to read more nonfiction books. The app contains cleverly written digests — called blinks — where books are broken down into their main arguments.” – The New York Times
Franklin taught himself to write persuasive prose by copying essays by hand, rewriting them from memory, and comparing his version to the original. He had no shortcut. You do.
With Blinkist, the most powerful ideas from the world's best nonfiction books are distilled into 15-minute reads and listens. Whether you're on a commute, cooking dinner, or walking the dog, you can absorb the kind of knowledge the Founders spent lifetimes chasing — in the time it takes to drink a coffee.
Plus, 40 new titles are added every month, so even the most voracious reader will never run out.
Franklin didn't read randomly. He kept structured lists of virtues to practice, tracked his own progress weekly, and deliberately sought out books that challenged his thinking. He understood that knowledge only sticks when it's structured.
At Blinkist, a dedicated team of experts sifts through millions of books to find the ones that genuinely matter — not just bestsellers, but hidden gems and timeless classics. Once selected, specialist editors distil each book's key insights into bite-sized explainers built using neuroscientific principles, making the information easy to understand and remember.
‘When we started most apps were for social media or gaming. We wanted to do something different and build an app that would add genuine value to someone’s life’ — Holger Seim, Blinkist co-founder.
Take a look – here's the explainer to international bestseller Sapiens by Yuval Noah Harari, one of the 9,000+ titles available on Blinkist:
Franklin was famous for turning dead time into learning time — reading on his lunch break as a printer's apprentice, studying by candlelight after long working days, carrying a book wherever he went. Today's equivalent of dead time is the phone — and most of us know exactly what we do with it.
An alarmingly high number of people suffer from "doom-scrolling" — the compulsive, joyless swipe through social media that leaves you feeling tired and vaguely ashamed. Blinkist turns those wasted minutes into something the Founders would recognise: deliberate, self-directed learning. 80% of Blinkist users say they are more likely to spend time on Blinkist than scroll through social media. Here's what some of them are saying:
"This app should be in Essentials category: One of the best app purchased. I have been a member for 6+ years and I don't think I will ever stop. This is a learning experience that truly enhances my life." – 5-star review on the Apple Store
"This has been the biggest boost to my productivity / lifelong learning ever. Honestly, I can't think of a better habit to start than Blinkist." – 5-star review on the Apple Store
Franklin was a celebrated conversationalist and debater. He founded the Junto, a weekly discussion club where members gathered to share ideas, argue philosophy, and challenge each other's thinking. The spoken word was as important to him as the written one.
Blinkist brought that tradition into the modern age when it introduced its audio feature. Today, around 70% of users choose to listen rather than read — absorbing ideas on the move, exactly as the Founders absorbed them: in motion, in dialogue, in the margins of a busy life. Over 30% of people retain information better when they hear it rather than read it.
Franklin didn't just educate himself — he built institutions so others could do the same. He founded the first public library in America, believing that access to books should not be a privilege of the wealthy. He believed self-education should be available to everyone.
Blinkist carries that spirit. It isn't just loved by scholars and executives — it's loved by anyone eager to learn more. Today, there are over 94K five-star ratings across the iTunes and Google Play stores. What users enjoy most is how learning fits around their lives:
“Perfect for populating your mind with smart thoughts and the latest research. I use the audio format while in transportation.” – 5-star review
“Very informative and insightful. I can cook dinner and enjoy the knowledge over audio.” – 5-star review
Franklin was a relentless filter. He read widely but selectively, always asking: what is the most useful idea in this? He didn't finish books out of obligation — he extracted what mattered and moved on. With Blinkist's 15-minute explainers, you can do the same.
“I’ve found that if a book is still interesting after reading the highlights I end up buying the book anyway. I now buy half as many, the ones I do buy are higher quality and more impactful.”– @DaleyErvin
“Blinkist has helped me read more — period. I love that I can get the key learnings from 10+ books a week, and immediately implement them in my own life. Blinkist has also helped me filter the books I purchase — if I couldn’t get enough of the Book-in-Blinks, I buy it.” – Hitha Palepu, entrepreneur, author and Blinkist user
“Blinkist is one of the world’s best apps.” – Apple
Blinkist has won numerous major awards from Apple, Google, and even the United Nations. It's loved by everyone from The New York Times to Forbes, along with its millions of users.
What's more, Apple recommends Blinkist for those who love to learn. The tech giant named Blinkist one of the top 20 apps for lifelong learners.
The app is a favorite among book lovers who use Blinkist to keep their minds sharp and discover new titles.
What draws the world's most successful people to reading isn't just the volume of books – it's the ability to reach for the right knowledge at the right moment. Blinkist is built for exactly that: on-demand access to the ideas that matter, organised across 27 categories so you can find what you need when a challenge, a conversation, or a decision demands it.
“Blinkist is a lens to kick off thinking, a surveying tool. I can, for example, quickly review a few of the best books on negotiation.” – Adam Gries, Founder of OKpanda
Many people find out about Blinkist by hearing about the inner workings of the company itself. It’s proven itself a great place to work with a unique company culture. LinkedIn named Blinkist the best startup employer in Germany and 95% of its employees on Glassdoor would recommend the company to a friend.
Employees love the startup’s culture and feel like they’re taken care of. This has led to a low attrition rate where staff has stuck around for the long run to help make the app even better.
“I moved to Berlin after living in New York City for ten years to work at Blinkist. I knew I would be working alongside some amazing people, building a revolutionary product. This, mixed with an exciting new culture and the way of life Berlin offers, made the move an easy decision.” – Carlos Alvarado, Country Manager at Blinkist
Blinkist's impact hasn't gone unnoticed on the world stage. The United Nations acknowledged it as a Global Leader in Learning and Education – a rare distinction that reflects just how many lives the platform has touched. As the UN put it:
“With Blinkist you can boost your knowledge and gain new perspectives so that you can be a better professional, a better partner, or a better you—and finally get through your book list or make sense of the increasingly big and busy world of ideas.” – United Nations
The reading gap between successful people and everyone else isn't destiny. It's habit. And 43 million people around the world have already chosen to close it. Download the Blinkist app now and start reading like the world's best minds – one 15-minute session at a time.
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The Blinkist editorial team
A small investment, an incredible growth opportunity: Get access to powerful ideas from top nonfiction books and podcasts.

Blinkist is an app that transforms key insights from great nonfiction books into quick, easy-to-understand highlights. The reality is – everyone loves reading, but no one has the time. Blinkist fills this learning gap and makes acquiring new knowledge effortless.