Simplify Success: Marketing Guru Seth Godin Says Do Bad Work
We’re kicking off season 2 of Simplify with marketing whizz, Seth Godin.
Godin is probably best known for his wildly popular marketing blog which contains over 7,000 pithy entries—and counting! In this episode, he shares some of the insights he’s gained over the years about how to commit to work that matters to you, how to achieve success, and how everyone has the capacity to be remarkable.
“So many areas of our life, if it’s not moving forward, I think we have to confess to ourselves, that it’s because at some level we’re hiding.”
— Seth Godin
In a world where the means of innovation and expression are constantly evolving, it can be hard to divine which projects are really worth your time and effort. Godin offers up ideas about how to make the best choices for you, and how to become indispensable to their success once you’ve made them. The key to it all? Face those fears. He’s written several bestsellers on this topic, among them Permission Marketing, Purple Cow and Linchpin. They investigate what great marketing means, but also how you can be remarkable at what you do.
By the end of this episode, you’ll learn how to start making progress on meaningful work by beginning to overcome the very human fear of putting things into the world.
Who’s Seth Godin?
Seth Godin is an author and entrepreneur, best known for his popular marketing blog. To date, he’s written 18 books, several of which became New York Times bestsellers. Having started his first marketing job at 12, Seth Godin became a multi-millionaire author, speaker, and content creator, who now teaches innovative marketing trends and successfully transforms businesses worldwide.
Permission Marketing
- 15 min reading time
- audio version available
Purple Cow
- 13 min reading time
- audio version available
Tribes
- 13 min reading time
- audio version available
What’s Simplify?
Simplify is a podcast for anybody who’s taken a close look at their habits, their happiness, their relationships, or their health and thought “There’s got to be a better way to do this.” We talk to bestselling writers, productivity wizards, sex geniuses, and happiness experts to find it for you. Life is complicated, but living it better doesn’t have to be. Simplify.
Simplify is made with love by Blinkist. Click here to try Blinkist free for 14 days with the voucher code: stophiding
Talk to us!
This season, we are collecting your voices, dear listeners (not as creepy as it sounds)!
Specifically, we’d love to hear how you would answer one of the questions we always ask our guests: “What have you discovered was much easier than you initially thought it was?”
You can just record your answer with a voice memo app of your choice and then email it to us at [email protected]. We are looking forward to listening to your responses, and stay tuned—you just might hear yourself on a future episode of Simplify!
If you want to say hi to Ben and Caitlin in the meantime, you can find them on Twitter: @bsto and @CaitlinSchiller.
Who made this?
Your hosts are Caitlin Schiller and Ben Schuman-Stoler.
Stellar research and production assistance by the outstanding Natallia Darozhkina and Nika Mavrody.
Thanks to Nico Guiang for our awesome intro and outro music. Listen more on Soundcloud or check him out on Facebook.
Sound and editing by Ody Constantinou, who’s thankfully just back from his sabbatical playing poker on a riverboat casino on a river somewhere outside of Shanghai.
Got links?
Seth’s favorite sci-fi:
1. Snow Crash and The Diamond Age by Neal Stephenson
2. Replay by Ken Grimwood
Extra credit reading:
Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg and Jeffrey Eisenberg
Pattern Recognition by William Gibson
Debt
- 16 min reading time
Linchpin
- 12 min reading time
- audio version available
The War of Art
- 15 min reading time
- audio version available
All Marketers Are Liars
- 12 min reading time
- audio version available
