Become Remarkable With Seth Godin’s List of Must-Read Books
Seth Godin, bestselling author and entrepreneur, is one of the most influential figures in modern marketing. His work focuses on the importance of remarkability and underlines the need for professional courage and integrity. He has very kindly recommended some books that can help you develop your own remarkability, both professionally and personally.
As well as providing insight into the marketing world, this book list should help you to forge your own path towards professional growth. All you have to do to make a difference is to realize your vast capacity to do so.
Seth Godin’s Book Recommendations
1. Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg and Jeffrey Eisenberg
Call to Action presents an overview of conversion rate marketing as developed and practiced by Bryan and Jeffrey Eisenberg, founders of Future Now Inc. The authors walk you through the five phases of website development, from the critical planning phase to developing structure, building momentum, facilitating communication, and articulating value.
“If you have a website, don’t wait even one minute before checking out Call To Action. The book is straightforward and gives you direct, clear insight into what’s wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up.”
2. Debt: The First 5,000 Years by David Graeber
Many of us assume that money – or capitalism in general – is a fundamental part of human society. In Debt, author David Graeber presents an anthropological examination of money that challenges common assumptions, asserting that money and the concept of debt are actually products of specific historical circumstances.
“The most fascinating book I’ve read all year is Debt.”
3. Pattern Recognition by William Gibson
Pattern Recognition is a science fiction novel that examines human desire and the risks of finding patterns in meaningless data. Set in the post-9/11 present, Pattern Recognition is the story of one woman’s never-ending search for the now.
“If you’re a marketer, you really need to read Pattern Recognition, which I think will get under your skin. It’s chock-full of images and ideas that will stick with you for months.”
Simplify Extra Credit Reading:
If you’re short on time, you can read (or listen to!) the key insights from each of these books on Blinkist in 15 minutes or fewer.
Linchpin: Are You Indispensable? by Seth Godin
Linchpin explains why you should stop being a mindless drone at work and instead become a linchpin – someone who pours their energy into work and is indispensable to the company. It is not only better for your career but it also makes work far more enjoyable and rewarding.
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
In The War of Art, author Steven Pressfield helps you identify your inner creative battles against fear and self-doubt and offers advice on how to win. An inspirational book for anyone who’s had trouble realizing their passion, it offers an examination of those negative forces that keep you from realizing your dreams, and shows how you can defeat your fears to achieve your creative goals.
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All by Seth Godin
All Marketers Are Liars explains how telling your customers authentic, meaningful stories about your business helps you sell your products and build a strong, long-lasting relationship with them.
We are honored to have Seth Godin on Simplify! Listen to his advice on how to stop hiding and get the work done here.