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What Salaries Can You Earn with a Marketing Degree?

Check-out our guide about high-paying marketing careers, average salaries, & tips to maximize your earnings after securing your marketing major!
by Chris Allmer | May 23 2024
Marketing Major Salary 2024: How Much Can You Make?

Stressed about your marketing major salary? (Don’t worry, it’s a common grad concern!)

Here’s some fantastic news: the marketing field is booming!

The U.S. Bureau of Labor Statistics predicts a red-hot 10% growth in marketing jobs over the next decade, translating to over 30,000 new opportunities for you to launch your marketing career.

But with so many options, what kind of marketing major salary can you expect?

Today’s guide dives deep into the world of marketing salaries, exploring hot niches, key skills, and the qualifications you need to land that high-paying marketing job.
 

A Guide to Marketing Major Salaries & Rewarding Careers

A marketing degree gives you the key to many exciting career paths, with a national average salary $67,730 per year in the Marketing industry. 

But you know, the beauty of marketing lies in its diversity. It’s not a one-size-fits-all kind of field. There’s a perfect niche for everyone, each offering unique challenges and rewards, and of course, marketing major salaries. 

Let’s take a look at the most thrilling marketing careers:

1. Marketing Assistant:

Launch your marketing journey by assisting senior professionals! You’ll gain valuable experience in various tasks, helping you identify your ideal marketing path.

How Much is a Marketing Assistant Salary? 

This role typically offers an average salary of $57,939 according to Indeed.com, but can go low as $39,000 depending on location and experience.

What you need to become a Marketing Assistant: 

Strong organizational skills, communication skills, and a willingness to learn. A marketing degree can be helpful, but it is not always mandatory.

2. SEO Specialist

Be the mastermind behind a brand’s search engine success! Conduct keyword research, optimize content, and build backlinks, propelling brands to the top of search results (SERPs).

How Much is an SEO Specialist Salary?

On Indeed.com, the average base salary for SEO Specialists is $64,000 a year, but can go up to $95,000 depending on your location.

What you need to become a SEO Specialist: 

Excellent analytical skills, strong understanding of search engine algorithms, and the ability to stay up-to-date on SEO trends. Knowledge of coding and web development is also a bonus on your SEO journey!

3. Digital Marketing Manager

That role is a deep dive into the power of the digital world! You need to know SEO, PPC advertising, email marketing, and website optimization to ensure a brand dominates the online space.

How Much is a Digital Marketing Salary?

As of Indeed.com, the average Digital Marketing Manager salary in the United States is $64,000 with a high end of $112,000.

What you need to become a Digital Marketing Manager:

Expertise in SEO, PPC advertising, email marketing, and social media marketing. Data analysis skills and working knowledge of web analytics tools are essential.

And you know what? Blinkist has curated a collection of 28 books, all about Digital Marketing. If you want to stay on top of the latest trends and learn some proven Marketing strategies, you’d better check them out.

4. Email Marketing Manager

As an email marketing manager, you have to craft compelling email campaigns that nurture leads, drive conversions, and build lasting customer relationships.

How Much is an Email Marketing Salary?

According to Glassdoor, the average salary for email marketing managers is $87,099 per year in the United States.

What you need to become an Email Marketing Specialist: 

Excellent copywriting and storytelling skills, knowledge of email marketing platforms, and strong analytical skills to track campaign performance.

5. Social Media Marketer

Become a brand’s voice on social media! Craft witty tweets, captivating stories, and viral-worthy content that builds communities and fosters connections.

How Much is a Social Media Marketing Salary?

Glassdoor reports an average salary of $75,851 per year for Social Media Marketers in the US, with a potential to reach $105,000 annually.

What you need to become a Social Media Manager: 

Expertise in various social media platforms, strong writing and storytelling skills, the ability to create engaging visual content, and data analysis skills to track campaign performance.

If this is the career path you are choosing to get your marketing major salary, take a look at our collection of the best 29 Social Media books, to give you a kick-start on your Marketing journey:

 

6. Sports Marketing Specialist:

As a Sports Marketing Specialist, your job is to ignite the passion of sports fans! You develop marketing strategies to promote teams, athletes, and events, crafting engaging content for a sports-crazed audience.

How Much is a Sports Marketing Salary?

Comparably reports an average annual salary of $119,808 for Sports Marketing Specialists in the US (as of March, 2024)

What you need to become a Sports Marketing Specialist: 

Passion for sports, excellent communication and writing skills, social media savviness, and an analytical mind. A sports management or your marketing major can be beneficial.

7. Marketing Manager

Lead the charge across various marketing disciplines! Oversee marketing campaigns, manage marketing teams, and drive the overall marketing strategy.

How Much is a Marketing Manager Salary?

Salary.com reports an average salary of $119,173 for Marketing Managers in the United States.

What you need to become a Marketing Manager:

Strong leadership skills, as well as communication and analytical skills. You need experience in project management, budgeting, and managing marketing teams, as well as an in-depth understanding of marketing principles and best practices.

8. Content Marketing Manager

Become a brand’s storyteller! Weave captivating content that educates, inspires, and leaves a lasting impression. Shape a brand’s image and drive engagement through powerful storytelling.

How Much is a Content Marketing Salary?

Superpath indicates an average salary of $111,000 per year for Content Marketing Managers, reflecting a 16% increase in 2023.

What you need to become a Content Marketing Manager: 

Excellent writing, editing, and proofreading skills; content strategy development; knowledge of SEO best practices; and content management system (CMS) proficiency.

9. Brand Marketing Manager

Use your marketing major and become the guardian of a brand’s identity! Develop strategies to build brand loyalty, manage brand reputation, and ensure a consistent message across all marketing channels.

How Much is a Brand Marketing Manager Salary?

Glassdoor lists the average salary for Brand Marketing Managers in 2024 at $127,134 per year.

What you need to become a Brand Marketing Manager: 

Strong leadership and communication skills, experience in brand development and management, market research expertise, and excellent analytical skills.

10. Product Marketing Manager

Launch new products with a bang! Develop marketing strategies that highlight product benefits, target the right audience, and drive sales.

How Much is a Product Marketing Manager Salary?

According to Glassdoor, product marketing managers typically make $96,000 a year, with the potential to earn up to $160,000 as a senior product marketing manager.

What you need to become a Product Manager Salary: 

Strong understanding of product lifecycles, market research expertise, ability to create compelling product messaging, and excellent communication skills across various channels.

Marketing major salaries looking a little thin after that tuition bill? (We feel you!)

But here’s the ultimate hack to maximize the value of your hard-earned marketing degree: Blinkist can be your secret weapon to unlock the full potential of your marketing major salary.

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Don’t wait any longer! Launch your high-earning marketing career with a free 7-day trial of Blinkist and start raking in that marketing major salary you deserve!

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