Mark Cuban Says If You're Not Reading, You're Falling Behind. I Decided to Do Something About It.
Mark Cuban didn't mince words. In a CNBC interview, he said: "Somebody 40 and over, even 30 and over, if you're not reading, you're f---ed… because you're not expanding your mind." Then he added something that really got me: "Somebody who doesn't read lives one life, somebody who reads an unlimited number of lives."
I read maybe one book last year — and I'm not sure I finished it. So that landed.
The thing is, Cuban reads more than 3 hours every day. Warren Buffett devotes roughly 80% of his working day to reading. Bill Gates gets through about 50 books a year. According to Time magazine, this is the single habit ultra-successful people share above all others. I believed it. I just couldn't see how it applied to me. Between work, a commute, and trying to cook something that isn't toast, I'm lucky to get through two pages before falling asleep with a book on my face.
But Cuban's words stuck. If not reading means living only one life — I wanted more than that. So I tried something different. I downloaded an app called Blinkist and committed to using it every day for 30 days. Here's what happened.
Even Apple recommends Blinkist for those who are lifelong learners, naming it one of the best apps in the world. And Apple CEO Tim Cook — himself a Blinkist user — even stopped by the Berlin office to see what the fuss was about.
Blinkist gathers the key insights from nonfiction books into 15-minute reads and listens. There are over 9,000 titles across 27 categories including entrepreneurship, management and leadership, and personal development.
More than 43 million people are now expanding their horizons with Blinkist. The app is loved by everyone from The New York Times to Forbes.
“Blinkist encourages you to read more nonfiction books. The app contains cleverly written digests — called blinks — where books are broken down into their main arguments.” – The New York Times
So, what did I actually find after 30 days of using it?
1. A Book Explained in 15 Minutes — and I Mean Actually 15 Minutes
The first thing I noticed: it takes the average person 10 hours to read a book. I knew I didn't have that. What I did have was a 14-minute commute and a habit of staring at my phone during it.
With Blinkist, the most powerful ideas from a book are shared in short audio and text explainers. It only takes 15 minutes to read or listen to them — so I started doing one every morning on the way to work. Breakfast, commute, walking the dog. Suddenly I had slots I hadn't seen before.
Plus, there are 40 new titles added to the app every month, so even the most voracious reader will never run out of great content.
2. It’s Backed By Science — Which Is Why It Actually Sticks
I'll be honest: I was skeptical that a 15-minute summary could replace a full book. But by week two, I was retaining things. Ideas from what I'd listened to on Monday were showing up in conversations on Thursday.
That's not an accident. At Blinkist, there's a dedicated team of experts who sift through the millions of books published each year to find the best ones out there. Not just bestsellers — the hidden gems, the timeless classics, the books written for intellectuals, by intellectuals.
‘When we started most apps were for social media or gaming. We wanted to do something different and build an app that would add genuine value to someone’s life’ — Holger Seim, Blinkist co-founder.
Once the books are selected, our specialist editors identify the key insights in each book and turn them into bite-sized explainers. The best part? All of the content is created using neuroscientific principles making all the information easy to understand and remember.
Take a look — here's the explainer to international bestseller Sapiens by Yuval Noah Harari.
Sapiens
- 28 min reading time
- audio version available
3. It Killed My Doomscrolling — Without Me Even Trying
Around day 10, I noticed something I hadn't planned for. I'd stopped reaching for Instagram in the gaps. Not because I forced myself — but because Blinkist had quietly taken that slot.
You know those moments when you catch yourself endlessly swiping through social media? It's something an alarmingly high amount of people suffer from and it's called "doom-scrolling", a phenomenon that leaves people feeling tired and angry.
What happened to me is apparently common. 80% of Blinkist users say they are more likely to spend time on Blinkist than scroll through social media. The idle minutes that used to disappear into a feed were now going somewhere I actually felt good about. Here's what some of them are saying:
“This app should be in Essentials category: One of the best app purchased. I have been a member for 6+ years and I don’t think I will ever stop. This is a learning experience that truly enhances my life.” –5 star review on the Apple Store
So, say goodbye to mindless scrolling and hello to a new habit that'll feed your curiosity, spark intellectual growth, and help you become a better you. No wonder Apple and many of its users recommend it:
“This has been the biggest boost to my productivity / lifelong learning ever. Honestly, I can’t think of a better habit to start than Blinkist.” –5 star review on the Apple Store
4. The Audio Feature Changed Everything for Me
By week three, I'd shifted almost entirely to audio. I was listening while making coffee, during my commute, on a walk at lunch. That's when Cuban's quote came back to me — "somebody who reads an unlimited number of lives." I wasn't sitting down with a book for three hours. But I was living inside other people's ideas while doing the dishes. That counts.
The app became particularly popular when the audio feature was introduced. It made it possible for big thinkers to listen to every title in the app, which means learning never has to wait until you have time to sit down.
Today, listening is the most popular way to consume the packs of actionable insights, with around 70% of users opting to listen to Blinkist. This is no surprise — over 30% of people learn and retain information better when it's heard rather than read.
5. I'm Not the Only One Who Noticed a Difference
I thought my experience might be a fluke. Then I looked at the reviews. Blinkist has over 94K five-star ratings across iTunes and Google Play stores — and the pattern in what people write is remarkably consistent. It's not "great app." It's specific moments, specific habits, specific slots in the day that changed.
“Perfect for populating your mind with smart thoughts and the latest research. I use the audio format while in transportation.” – 5-star review
“Very informative and insightful. I can cook dinner and enjoy the knowledge over audio.” – 5-star review
6. I Started Buying Fewer Books — and Reading More of Them
Here's something I didn't expect: by the end of the 30 days, my actual book-buying had changed. According to Time magazine, successful people are highly selective about what they read — they choose to be educated over entertained. I'd always bought books on impulse and abandoned half of them. Blinkist fixed that.
With 15-minute explainers, I could take a book for a test drive before committing. The ones that grabbed me in 15 minutes, I bought. The ones that didn't — I saved myself 10 hours.
“I’ve found that if a book is still interesting after reading the highlights I end up buying the book anyway. I now buy half as many, the ones I do buy are higher quality and more impactful.”– @DaleyErvin
Not only does this save people money buying books they never read, but it saves them time, too — as every book they do buy is one they know they'll get a lot out of.
“Blinkist has helped me read more — period. I love that I can get the key learnings from 10+ books a week, and immediately implement them in my own life. Blinkist has also helped me filter the books I purchase — if I couldn’t get enough of the Book-in-Blinks, I buy it.” – Hitha Palepu, entrepreneur, author and Blinkist user
7. Then I Found Out Apple Thinks It's One of the Best Apps in the World
Halfway through my experiment, I mentioned Blinkist to a friend and she said: "Oh, Apple recommends that one." I looked it up.
“Blinkist is one of the world’s best apps.” – Apple
Blinkist has won numerous major awards from Apple, Google, and even the United Nations. It's loved by everyone from The New York Times to Forbes, along with its millions of users.
What's more, Apple recommends Blinkist for those who love to learn. The tech giant named Blinkist one of the top 20 apps for lifelong learners.
The app is a favorite among book lovers who use Blinkist to keep their minds sharp and discover new titles.
8. The Moment I Realized I'd Actually Built a Habit
Around day 25, I noticed I was reaching for Blinkist without thinking about it. Not because I'd set a reminder or made a rule — but because the slot was there and the habit had filled it. Cuban says reading expands your mind. I don't know if 15 minutes a day is expanding mine the way three hours expands his. But I know it's more than one life. And that's what I came here for.
Curious people are drawn to Blinkist because they know they can quickly access the knowledge they want — exactly when they need it. This no-fuss, no-stress approach to learning removes the time and strain that might otherwise go into research.
“Blinkist is a lens to kick off thinking, a surveying tool. I can, for example, quickly review a few of the best books on negotiation.” – Adam Gries, Founder of OKpanda
9. The People Behind It Actually Care About What They're Building
Many people find out about Blinkist by hearing about the inner workings of the company itself. It’s proven itself a great place to work with a unique company culture. LinkedIn named Blinkist the best startup employer in Germany and 95% of its employees on Glassdoor would recommend the company to a friend.
Employees love the startup’s culture and feel like they’re taken care of. This has led to a low attrition rate where staff has stuck around for the long run to help make the app even better.
“I moved to Berlin after living in New York City for ten years to work at Blinkist. I knew I would be working alongside some amazing people, building a revolutionary product. This, mixed with an exciting new culture and the way of life Berlin offers, made the move an easy decision.” – Carlos Alvarado, Country Manager at Blinkist
10. 30 Days Later: More Than One Life
Cuban said somebody who reads lives an unlimited number of lives. After 30 days with Blinkist, I'd covered more ground than I had in the previous six months of half-finished books on my nightstand. I'd been inside the mind of a behavioral economist, a Navy SEAL, a Stoic philosopher, and a Silicon Valley dropout — all before lunch, most of them on my commute.
The United Nations recognized Blinkist as a Global Leader in Learning and Education — and I get why. It doesn't ask you to become a different person with a different schedule. It just quietly gives you more lives to live.
“With Blinkist you can boost your knowledge and gain new perspectives so that you can be a better professional, a better partner, or a better you—and finally get through your book list or make sense of the increasingly big and busy world of ideas.” – United Nations
With a community of 43 million people located across the world — from tech entrepreneurs to full-time parents to top CEOs — Blinkist has a loyal fanbase of users who are all discovering powerful ideas in nonfiction books on the app. I'm one of them now. Download the Blinkist app now and join the 43 million curious thinkers who also love to learn.
Curious to learn more about the sources we have used for our ad creatives? Click here. References (1, 2, 3)
The Blinkist editorial team
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What is Blinkist?
Blinkist is an app that transforms key insights from great nonfiction books into quick, easy-to-understand highlights. The reality is – everyone loves reading, but no one has the time. Blinkist fills this learning gap and makes acquiring new knowledge effortless.
