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The Innovative App That’s Trending Among Intellectuals

Blinkist is an app used by top thinkers around the world –– it provides genuine value for people who love to learn.
by Tom Farrar | Jan 15 2020

As a young man, Abraham Lincoln would stay up for hours every night reading — it played a major role in him becoming a revolutionary, a top thinker, and one of America’s most important presidents. Nowadays, no longer do we need to burn the midnight oil to stay on top of our reading — thanks to the Blinkist app which allows us to get through books like never before.

At Blinkist, we gather the key insights from nonfiction books into 15-minute reads and listens. There are over 3,000 titles across 27 unique categories, cementing our app as the go-to destination for big thinkers.

Professor, intellectual and founder Sarah Schupp is a big fan of Blinkist. Here’s why she’s a huge advocate of the app:

“I use Blinkist when I’m in between meetings and can’t get a giant task done, but at least I can be productive.”
– Sarah Schupp, Professor & Founder of

Tim Cook, Apple’s CEO, recently stopped by the Blinkist office to get a glimpse of the hype, and to check out how the award-winning startup works.

The Blinkist co-founders all wanted a way to read more books, so figured out a way to make that possible. Today, more than 13 million people are expanding their horizons with Blinkist, and the app was named a Global Leader in Learning and Education by The United Nations.

The founders of Blinkist (from left): Niklas Jansen, Tobi Balling, and Holger Seim (Not pictured: Sebastian Klein)

‘Blinkist encourages you to read more nonfiction books. The app contains cleverly written digests — called blinks — where books are broken down into their main arguments.’
The New York Times

More than 13 million people are expanding their horizons with Blinkist, with thousands of knowledge hunters downloading the app everyday. Although ‘intellectual’ is a term that used to just apply to an academic few, since the internet has made information readily available, it’s now come to mean anyone who’s curious about the world around them. Blinkist makes it easy to access trustworthy ideas from bestselling nonfiction in minutes.

So, what exactly is it that top thinkers like about Blinkist?

1. It’s Backed By Science

At Blinkist, there’s a dedicated team of experts who sift through the millions of books published each year to find the best ones out there. We don’t just want bestsellers, we want the hidden gems, the timeless classics, books written for intellectuals, by intellectuals — because we have built an app with serious purpose and intention.

‘When we started most apps were for social media or gaming. We wanted to do something different and build an app that would add genuine value to someone’s life’.
– Holger Seim, Blinkist co-founder

Once the books are selected, our specialist editors identify the key ideas and themes from each book, and turn them into useful summaries of insights. The best part, all of the content is created using neuroscientific principles making all the information easy to understand, but hard to forget.

Actionable examples, case studies, and anecdotes help deliver information that’s relevant, useful, and applicable to a person’s life. Plus, Blinkist is tailored: as soon as people start reading, the app will start to recommend new titles that they’ll love, based on their unique interests and individual preferences.

2. Built By The Smartest People In Europe

We don’t rely on algorithms to choose or make our content, we choose people. We read every book ourselves, we edit and record each pack of insights. We’re a team of experts, specialists with PhDs and diplomas, people who are hungry, eager, and passionate for understanding and sharing knowledge.

To ensure our app, and our content, is the best it can be — we’ve built a team of over 200 qualified people who want to make powerful information available to millions.

3. Join The Club Of Global Intellectuals

Millions of tech-savvy intellectuals are using Blinkist to stay ahead of their peers, and on top of their fields. Blinkist encourages readers to explore a range of different areas and genres, discovering new knowledge around exciting subjects. We know intellectuals want to expand their knowledge, which is why we have 27 topic categories, filled with a wide spectrum of titles.

Blinkist allows intellectuals to learn from the best writers and thinkers, in order to become better themselves.

Intellectuals are drawn to the app because of the ever-growing selection of titles that can be found on Blinkist. We care about delivering content that matters to people, titles intellectuals are interested in and want to engage with. Because Blinkist has all these top titles all in one place, Blinkist is the obvious destination for millions of intellectuals who want to squeeze some more powerful knowledge into their life.

When we asked Robyn Kerkhof, the head of curation at Blinkist, why she thought intellectuals are attracted to Blinkist, here is what she had to say:

‘People love Blinkist because we deliver the titles that matter to them. We know our customers, we speak to them and we build relationships. Which is why we select every title by hand, not through computers, algorithms or robots. It means every book on the app is full of diverse and rich information, so the people who use Blinkist can continue to learn about the topics that inspire and motivate them.

Ultimately, we’re passionate about continuing to build a big library—because we care about making powerful knowledge accessible to everyone.’
– Robyn Kerkhof, Head of Curation at Blinkist

4. Read The World’s Most Important Books

The Blinkist library contains over 3,000 titles across 27 different categories such as Self Improvement, Entrepreneurship, Parenting, Sex & Relationships, and Management & Leadership among many others. Whatever it is you’re eager to learn about, Blinkist has got you covered.

‘As a productivity coach and one of the lifelong learners, I can’t tell you how happy I was to find Blinkist. If you enjoy nonfiction reading and are short on time, Blinkist will be your new favorite app.’
– Karen Trepte, Huffington Post

Time-honored favorites sit next to the latest bestsellers and talked-about new titles so that you’re getting a complete look across the breadth of nonfiction. There are 10 new titles added to the app every week so even the most voracious reader will never run out of great content.

5. Global Success And The Stamp Of Approval

We’re proud of what we do — we believe in our product because it has meaning, purpose, and intention. Our aim is to help people learn, to allow them to grow, and to better themselves in whatever way they would like.

This was recently recognized and praised by the United Nations, who acknowledge Blinkist as a Global Leader in Learning and Education.

‘With Blinkist you can boost your knowledge and gain new perspectives so that you can be a better professional, a better partner, or a better you—and finally get through your book list or make sense of the increasingly big and busy world of ideas’.
– United Nations

With a community of 11 million people located across the world — from tech entrepreneurs in New York, to meditation teachers in the Himalayas — we have a band of people spanning the globe who are all thirsty for inspiring knowledge.

Be part of it! Download the Blinkist app now and join the 11 million curious thinkers who also love to learn.

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