Meet Blinkist, The App That Turns People Into Learning Machines
Knowledge is often said to be the key to success. Just look at the big names who rave about the importance of reading like Bill Gates, Warren Buffett, and Arianna Huffington.
Legendary investor Charlie Munger once said:
Charlie Munger started from humble beginnings and as a teenager, worked in a grocery store in Omaha, Nebraska with his friend, Warren Buffett. On the side, the boys worked other jobs to make more money, including selling chewing gum and coke bottles door to door. Back then, the boys made $2 a day. Fast-forward a few decades, however, and they’d be making $20 billion in profit per year with their conglomerate, Berkshire Hathaway.
What’s the secret to this huge success? Both successful investors credit reading and learning as their secret weapons. Where Munger believes that those who are learning machines will succeed, Buffett recommends daily reading to build knowledge. Blinkist can help its users do both.
Blinkist is an app that makes daily knowledge-building easy. It shares the key insights of nonfiction books in 15-minute reads and listens, with 4,000 titles to choose from across 27 categories like personal development, psychology, and management and leadership.
Learning and constantly growing is a habit shared by many people at the top of their fields, but tapping into new knowledge takes time. However, Blinkist not only allows its users to fit learning into their days, but helps them learn new things faster than ever.
It all started in 2012 when four friends realized there was so much knowledge in the world, and, even though they were avid readers of nonfiction books, they would never have enough time to access it all. They wondered if there was a faster way to learn and discovered they could share the most important lessons from nonfiction books with each other in 15 minutes. From this, they created Blinkist to help others access knowledge in less time, too.
Fast forward to 2020 and the app now has 20 million users worldwide. It raised $35 million in funding and Apple named it one of the top 20 apps for lifelong learning along with the likes of TED, Coursera and Khan Academy.
Blinkist is the fastest way to become a learning machine as it allows its users to get knowledge from nonfiction books in just 15 minutes. Here’s how it works.
A Book Explained in 15 Minutes
When asked what the most challenging thing about learning is, 78% of Blinkist users said it was finding enough time for it in the day. Blinkist makes learning from books fast with its 15-minute explainers. The app shares only the most important messages from a book, meaning users can get all of the key information in a fraction of the time.
For example, Yuval Noah Harari’s bestseller Sapiens is packed with interesting information, but it’s also long, dense and requires a lot of free time and attention to read. It can take weeks or even months to read cover to cover. With Blinkist, users can get the core messages from the book in 19 minutes.
With the time they’ve saved, they could dive into learning more about the history of humankind with titles like The Third Chimpanzee and What Makes Us Different? Alternatively, they could broaden their knowledge and explore other titles about history, science or technology.
@blinkist is my now favorite thing to read. Such an amazing way to consume information. Reading books I’m interested in but too far down the list to get to any time soon, are now super easy to consume. Thank you!!
— Benjamin Montrose (@rebelliousBen) April 28, 2020
Learning On the Go
Bite-sized content is all well and good, but many of us struggle to find uninterrupted time to sit down and learn. Blinkist’s content is available to listen to as well as read, so users can fit learning in even if they don’t have time to sit down.
Users can learn on the go while traveling, working out or doing chores. By multitasking, users can turn pockets of time throughout the day into learning opportunities. Even busy CEOs and parents can find time to learn:
What’s more, the app ensures its audio content is as easy to learn from as possible with sound effects and different narrators to make it engaging.
Fit More Learning Into Your Day
For many Blinkist users, checking out just one explainer isn’t enough. They want to maximize their learning and constantly learn new things. With the app’s bite-sized content, users can get insights from more books than they’d be able to read otherwise.
In fact, most users learn from three books a day. The top 25% most active users often check out five books a day and can hit 50 books a month. This amount of learning sounds like a lot, but checking out three books a day on Blinkist takes about 45 minutes. With the average commute taking an hour, many users can easily check out three titles each morning before they’ve even gotten to the office.
Serious shout-out to @blinkist for these superhuman reading abilities. Already read two books today!
Can’t wait to drop one of those books I’ve read lists at the end of 2020 that contains like 2,020 books 📚 💡
— Logan Turley (@Lstreetjournal) January 1, 2020
It’s Backed by Science
Finding the time to read and learn is one thing, but there’s no point if this knowledge is forgotten shortly after. Blinkist helps users hack the learning experience by making it easy to remember everything they learn.
The app uses neuroscientific research methods like case studies and real-life examples to do so. These methods make new information easy to visualize and remember. They also make any advice relatable and easy to implement, so users can apply what they learn to their own life. In fact, in a survey of 3,500 users in the US, Blinkist found that 87.5% often make changes to their lives based on what they learn on the app.
One of the World’s Best Apps
To become a learning machine, you need to spend time learning every single day or week. Blinkist makes this easy to do with an award-winning design and easy-to-binge content. This has helped Blinkist users collectively read over 172 million explainers in 2019 and spend seven million hours learning.
Plus, the app is trusted by big names and organizations, so users know the knowledge they’re learning on Blinkist is worthwhile. It’s won awards from Google for its design and from the UN for its contribution to the education field. It’s been recognized as a go-to app for learning from publications like The New York Times and The Guardian and even Apple CEO Tim Cook is a fan.
I’ve just finished reading/listening to my 5th book in 3hours on @blinkist ! Amazing App!!! Can’t wait to read more!👌🏼😘❤️🥰💯💃🏻
— 👑BellaChy🍯 (@thebellachy) September 23, 2019
Get Recommendations From the Best
When it comes to learning, 41% of Blinkist users said one of the hardest things is that there’s so much to learn and they don’t know where to start. Blinkist uses machine learning to give users tailored recommendations to help with this. As users read and listen to explainers on the app, Blinkist learns what they like and recommends other titles they’ll probably enjoy, too.
What’s more, users can find new books with Blinkist’s expertly-curated lists. These lists feature books around certain topics, like mindfulness and stoicism, and suggestions from people like Bill Gates, Ryan Holiday and Jen Sincero, as well as favorites from the Blinkist team.
With these recommendations and lists, users don’t waste time looking for new things to learn and aren’t intimidated by the amount of nonfiction books out there. This speeds up the entire learning process.
Learn From an Endless Library
Blinkist users are lifelong learners who are always striving to learn more. In a survey, 94% of users said they felt motivated to keep learning. Blinkist helps to satisfy this appetite for knowledge with an endless library to choose from. There are already 5000 titles on the app and 40 new insights are added each month.
Categories span everything from work topics—like entrepreneurship, productivity, and communication skills—and topics for users’ personal lives—like personal finance, relationships, and health and nutrition. There are also topics covering interesting fields like technology, philosophy and politics.
Users can learn everything from how to be more productive with Getting Things Done to Seneca’s philosophies with Letters From a Stoic and the science of breathing with Breath.
Blinkist turns its users into learning machines who can learn new things faster than ever. If you, too, want to access new knowledge fast, download the Blinkist app to get started.