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America’s Reading Habits in 2023: A Blinkist Study

Explore America's reading habits with the Blinkist 2023 National Study on Knowledge-based Content Consumption. Discover the diverse book preferences of CEOs, divorced women and single men
by The Blinkist Team | Dec 5 2023

Blinkist has recently embarked on an intriguing project: a comprehensive study about America’s Reading Habits in 2023 : The Blinkist 2023 National Study on Knowledge-based Content Consumption. This is not just another survey; it’s an insightful exploration into the varied literary trends across America.

What does this Blinkist study aim to uncover? It’s essentially a journey through the diverse reading preferences of Americans. From the bustling streets of New York to the sunny shores of California, Blinkist is shedding light on the books that captivate different ages, professions, and backgrounds.

America’s Reading Habits in 2023 — the Study

Let’s talk about how we at Blinkist crafted this intriguing study. Imagine gathering a diverse group of 1,186 adults from various corners of the United States. This study is a blend of individuals from all walks of life – different ages, job roles, relationship statuses, and even political affiliations. It’s as if they’ve convened a nationwide book club to share their reading experiences.


But here’s where it gets interesting: Blinkist didn’t just tally up book titles. We looked at the types of books that different groups of people like to read. It’s about understanding whether marital status influences reading choices, or if a CEO and a student find common ground in their literary selections.

Here is What America Reads

Intrigued about what’s topping the reading lists across the United States? You’re in for a treat! This section of our article isn’t just a list of popular titles; it’s a revealing window into the collective psyche of readers from coast to coast.

And as we journey through this chapter, we’ll explore intriguing patterns and preferences that emerged from Blinkist’s comprehensive study. From the reading habits of married women to the favorite picks of CEOs, from the preferred genres of liberal thinkers to the surprising interests of divorced females, we’ve got a rich collection of literary trends to uncover. Ready to find out what your fellow Americans are reading?

1. Married Women Read “Unf*ck Yourself”

Interestingly, when it comes to picking their favorite reads, married women stand out with their unique choice. Married women are the only demographic to rank the popular title Unf*ck Yourself by Gary J. Bishop in their top ten. Want to know what it is about? Click here:


2. Productivity: A Coastal Pursuit

For New York readers, productivity is more than just a buzzword; it’s a way of life. They’re 12% more likely than their Californian counterparts to read or listen to Blinkist book summaries that offer strategies to boost efficiency and effectiveness. If you’re also a go-getter seeking ways to enhance your productivity, Blinkist’s collection of top productivity books can be your guide:


3. Conservative Readers’ Favorite: “You Can Fix Your Brain”

Among conservative readers, there’s a clear trend toward transformative and thought-provoking reads. You Can Fix Your Brain by Dr. Tom O’Bryan tops their list, a title that suggests a strong interest in personal development and cognitive health. It’s a book that promises practical insights for those looking to change their mindset and improve their brain function. If you align with conservative views and are curious about this brain-boosting read, click here:


4. Are Liberal Readers More Creative?

Liberal readers, male and female alike, tend to prefer titles on Creativity more than conservative readers, reading these titles at a 14% higher rate. This trend reflects a broad-minded approach to life and a desire to explore diverse perspectives. If you’re into creative thinking, Blinkist’s collection “Spark Your Creativity” is tailored just for you:


5. What Divorced Women Read

There’s a fascinating trend among divorced female readers – a strong gravitation toward Entrepreneurship titles, reading these titles at a 22% higher rate than even divorced men. This choice might reflect a newfound sense of independence and a desire to venture into new beginnings or business endeavors.

For women in this demographic looking to explore entrepreneurial insights, Blinkist offers a goldmine of summaries on business and personal growth in our collection “Top Books in Entrepreneurship”.


6. The Similar Reading Tastes of Senior Managers, Presidents, and CEOs

Senior managers, in a captivating revelation, share remarkably similar reading interests with presidents and CEOs. Their preferences gravitate towards psychology and personal development, each accounting for 5-6% of their total content consumed.

Moreover, they delve into the Blinkist world of productivity, motivation, inspiration, and management & leadership and enjoy the quick summaries of books like Extreme Productivity by Robert C. Pozen:


7. Single Men and the Art of Not Giving a F*ck

Male singles seem to have found a resonating voice in Mark Manson’s The Subtle Art of Not Giving a F*ck. This book, ranking as their most popular choice, offers a no-nonsense approach to living a contented life, a theme that perhaps echoes the contemporary challenges and outlooks of single men today.

If you’re a single man intrigued by this straightforward, counterintuitive approach to living a good life, Blinkist invites you to explore a summary of this bestseller in just 15 minutes and see what all the buzz is about.


While we’ve thoroughly explored the captivating world of America’s surprising reading habits, there’s a universe of knowledge waiting to be discovered beyond these borders. If you’re eager to expand your reading horizons and also take a look at the best nonfiction books from around the globe, Blinkist has you covered.

In our article titled Ideas Matter: Get Up-To-Speed On the World’s Best Nonfiction Books, you’ll find an expertly curated list of 15 extraordinary titles. Whether you’re on a quest for personal growth, seeking insightful perspectives, or simply looking for exceptional reads, this collection has something for every avid reader.

As we wrap up this illuminating journey through America’s reading habits, we’re reminded that the world of books is as diverse as the readers who embrace it. Whether you’re a business owner looking for new perspectives, a creative person looking for fresh concepts, or just someone looking to uplevel your personal and work life, we at Blinkist got you!

And here’s the exciting part: we are extending a warm invitation for you to embark on your reading journey with a complimentary 7-day trial. Yes, you read that right! You can explore Blinkist’s extensive library of book summaries, podcasts, and key insights without any commitment.

Start your 7-day free trial

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