Designing Brand Identity (2003) breaks branding down into a simple five-step process that helps teams build a clear and confident identity. It shows how research, strategy, design, touchpoints, and long term management fit together, and it uses real examples to make the ideas feel practical and doable. It gives anyone working with a brand a straightforward way to bring focus and consistency to their work.
The best 23 Graphic Design books
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Designing Brand Identity
Alina Wheeler & Rob Meyerson
A Comprehensive Guide to the World of Brands and Branding
4.3 (49 ratings)
Listen to the Intro00:00What's Designing Brand Identity about?
Who should read Designing Brand Identity?
- Brand managers seeking a structured process
- Designers building or refreshing identities
- Entrepreneurs clarifying how their brand should show up
What's Before and After about?
Before and After by Judy Christie is a gripping memoir that chronicles the author's journey from a life of addiction and self-destruction to one of recovery and redemption. With raw honesty and profound insight, Christie shares her experiences before and after seeking help, offering hope and inspiration to those facing similar struggles.
Who should read Before and After?
Readers who are interested in the history of adoption and child welfare
Individuals who want to gain a deeper understanding of the impact of a notorious adoption scandal
Those who enjoy personal narratives and stories of resilience and reunion
What's Grid Systems in Graphic Design about?
Grid Systems in Graphic Design by Josef Müller-Brockmann is a comprehensive guide to the use of grid systems in graphic design. It explores the principles and practical applications of grid systems, providing examples and insights into how they can be used to create visually appealing and organized designs. This book is a must-read for graphic designers looking to improve their layout and composition skills.
Who should read Grid Systems in Graphic Design?
Graphic designers looking to improve their layout and composition skills
Students studying design and visual communication
Professionals seeking a comprehensive guide to grid-based design
What's Design as Art about?
Design as Art by Bruno Munari explores the idea that design is not just about functionality, but also about creativity and expression. Munari delves into various aspects of design, from everyday objects to architecture, and challenges the notion that art and design are separate entities. Through thought-provoking examples and illustrations, he demonstrates how design can elevate the aesthetic and emotional experience of our lives.
Who should read Design as Art?
Individuals interested in the intersection of art and design
Artists and designers looking to expand their creative thinking
Professionals in the creative industry seeking inspiration and new perspectives
What's HTML and CSS about?
HTML and CSS by Jon Duckett is a beautifully designed book that introduces the key concepts of HTML and CSS in a visual and easy-to-understand format. With clear explanations and engaging illustrations, this book is perfect for beginners who want to learn how to create and style websites.
Who should read HTML and CSS?
Individuals who want to learn the basics of web development
Beginners who are interested in creating their own websites
Students or professionals looking to enhance their digital skills
What's Picture This about?
Picture This by Molly Bang explores the principles of visual perception and how they are used in picture books to convey emotions and tell stories. Through simple yet powerful examples, Bang shows how elements such as color, shape, and composition can evoke different feelings and create a deeper connection between the reader and the illustrations. It's a fascinating read for anyone interested in the art of visual storytelling.
Who should read Picture This?
Art enthusiasts who want to deepen their understanding of visual storytelling
Aspiring artists looking to improve their composition and design skills
Educators seeking a resource to teach the principles of visual perception and communication through art
What's Penguin by Design about?
Penguin by Design is a visual celebration of the iconic book covers created by Penguin Books. Written by Phil Baines, this book explores the history and evolution of Penguin's cover designs, showcasing the work of talented artists and designers. It offers a fascinating glimpse into the world of book cover design and the impact it has on literature and visual culture.
Who should read Penguin by Design?
Graphic designers and artists interested in book cover design
Readers who appreciate the history and evolution of iconic brands
Book lovers who want to explore the visual impact of Penguin's iconic book covers
What's Vector Basic Training about?
Vector Basic Training by Von Glitschka is a comprehensive guide to mastering the art of vector graphics. Through step-by-step tutorials and practical exercises, the book teaches you how to create stunning illustrations and designs using Adobe Illustrator. Whether you're a beginner or an experienced designer, this book will help you sharpen your skills and unleash your creativity in the world of vector art.
Who should read Vector Basic Training?
Graphic designers who want to improve their vector illustration skills
Artists looking to expand their digital design capabilities
Students or professionals seeking a comprehensive guide to Adobe Illustrator
What's Know Your Onions about?
Know Your Onions by Drew de Soto is a comprehensive guide to the world of graphic design. Packed with practical advice, real-life examples, and valuable insights, this book covers everything from the fundamentals of design to the business side of the industry. Whether you're a seasoned designer or just starting out, this book will help you sharpen your skills and take your work to the next level.
Who should read Know Your Onions?
Aspiring graphic designers looking to hone their skills and knowledge
Experienced designers seeking fresh insights and inspiration
Entrepreneurs and small business owners aiming to improve their visual communication
What's The Art of Color about?
The Art of Color by Johannes Itten is a comprehensive exploration of the principles and theories behind color in art and design. It delves into the psychological and symbolic meanings of different colors, as well as practical guidance on how to use color effectively in various artistic mediums. A must-read for anyone interested in understanding the power and significance of color in visual expression.
Who should read The Art of Color?
Artists and designers looking to expand their understanding of color theory
Students studying art or design who want to deepen their knowledge of color
Anyone with a passion for exploring the psychological and emotional impact of color
What's The Elements of Graphic Design about?
The Elements of Graphic Design by Alex W. White delves into the fundamental principles and elements that form the basis of graphic design. Through insightful analysis and visual examples, the book explores concepts such as line, shape, color, typography, and layout, providing a comprehensive understanding of how these elements work together to create effective and impactful designs.
Who should read The Elements of Graphic Design?
Graphic designers looking to deepen their understanding of design principles
Art students seeking a comprehensive guide to graphic design
Professionals in related fields, such as marketing or advertising, who want to improve their visual communication skills
What's How to Think Like a Great Graphic Designer about?
How to Think Like a Great Graphic Designer by Debbie Millman delves into the minds of some of the most influential graphic designers of our time. Through in-depth interviews and thought-provoking analysis, Millman uncovers the creative processes, philosophies, and unique perspectives that have shaped these designers' iconic work. This book offers valuable insights and inspiration for anyone looking to elevate their own design thinking.
Who should read How to Think Like a Great Graphic Designer?
Aspiring graphic designers looking for insights and inspiration from industry leaders
Experienced designers seeking to expand their creative thinking and problem-solving skills
Art and design students who want to gain a deeper understanding of the design process and professional mindset
What's Making and Breaking the Grid about?
Making and Breaking the Grid by Timothy Samara is a comprehensive exploration of the principles of grid-based design. Through visual examples and insightful commentary, the book delves into the ways in which grids can be used to create effective and innovative layouts, as well as how they can be broken and reimagined to push the boundaries of design. It is a valuable resource for both experienced designers and those new to the field.
Who should read Making and Breaking the Grid?
Graphic designers and layout artists looking to improve their skills and understanding of grid-based design
Students and educators in the fields of graphic design, typography, and visual communication
Professionals in advertising, branding, and publishing who want to create more effective and visually appealing layouts
What's Work for Money, Design for Love about?
Work for Money, Design for Love by David Airey delves into the world of graphic design and teaches aspiring designers how to turn their passion into a successful career. Airey offers practical advice on how to build a strong portfolio, attract clients, and manage a design business while staying true to your creative vision. Through personal anecdotes and valuable insights, this book is a must-read for anyone looking to thrive in the competitive design industry.
Who should read Work for Money, Design for Love?
- Aspiring designers looking to turn their passion into a successful career
- Freelancers who want to learn how to attract and retain clients
- Creative professionals who want to balance financial success with personal fulfillment
What's LOGO Modernism about?
LOGO Modernism by Jens Müller is a comprehensive study of the evolution of logo design during the modernist movement. Filled with over 6,000 logos from the 1940s to the 1980s, this book explores the minimalist and geometric approach to branding and how it influenced the visual identity of countless companies. It is a must-read for designers, marketers, and anyone interested in the history of graphic design.
Who should read LOGO Modernism?
Graphic designers looking for inspiration and historical context for modern logo design
Art and design students wanting to explore the evolution of corporate branding
Marketing professionals seeking insights into the visual communication strategies of successful brands
What's The Cheese Monkeys about?
The Cheese Monkeys by Chip Kidd is a witty and insightful novel that takes us into the world of art school in the 1950s. Through the eyes of a young student, we explore the challenges and creative growth that come with learning about design and advertising. With humor and depth, Kidd delves into the complexities of art and education, making it a compelling read for anyone interested in the creative process.
Who should read The Cheese Monkeys?
Design students or aspiring graphic designers looking for a humorous and insightful perspective on their field
Readers interested in exploring the creative process and the challenges of artistic education
Those who enjoy quirky and offbeat storytelling with a blend of humor and depth
What's The Vignelli Canon about?
The Vignelli Canon is a comprehensive guide to the principles and practices of design, written by the legendary graphic designer Massimo Vignelli. In this book, Vignelli shares his insights and philosophy on design, covering topics such as typography, grid systems, color, and more. It serves as a valuable resource for designers and anyone interested in the art of visual communication.
Who should read The Vignelli Canon?
Designers seeking to understand the principles and philosophy of modernist design
Students and professionals looking to improve their skills in graphic and product design
Individuals interested in the creative process and the mindset of a legendary designer
What's Graphic Design Solutions about?
Graphic Design Solutions by Robin Landa provides practical and comprehensive guidance for aspiring graphic designers. From concept development to final execution, this book offers real-world examples and step-by-step tutorials to help readers master the principles and techniques of graphic design. Whether you're a student or a professional, this book is a valuable resource for creating effective visual communication.
Who should read Graphic Design Solutions?
Graphic designers looking to expand their skills and knowledge
Students studying graphic design or related fields
Professionals seeking inspiration and practical solutions for design challenges
What's It's Not How Good You Are, It's How Good You Want To Be about?
It's Not How Good You Are, It's How Good You Want to Be by Paul Arden is a motivational and practical guide that challenges the traditional notions of success. Through insightful anecdotes and bold statements, the book encourages readers to embrace their ambitions, take risks, and think outside the box in order to achieve their goals. It offers valuable lessons for anyone looking to excel in their personal or professional life.
Who should read It's Not How Good You Are, It's How Good You Want To Be?
Individuals looking to improve their personal and professional skills
Creative professionals seeking inspiration and motivation
Entrepreneurs and business owners aiming to stand out in a competitive market
What's Design Basics Index about?
Design Basics Index by Jim Krause is a comprehensive guide that covers the fundamental principles of design. From typography and color theory to layout and composition, this book provides practical tips and examples to help both beginners and experienced designers create visually appealing and effective designs. Whether you're a graphic designer, web designer, or just someone interested in learning about design, this book is a valuable resource.
Who should read Design Basics Index?
Graphic designers looking to improve their skills and expand their knowledge
Students studying design and looking for a comprehensive resource
Professionals in related fields, such as marketing or advertising, who want to understand the basics of design
What's Layout Workbook about?
Layout Workbook by Kristin Cullen is a comprehensive guide to creating effective and visually appealing layouts in graphic design. Through practical tips, real-life examples, and hands-on exercises, the book teaches the principles of layout design and how to apply them to various projects. Whether you're a beginner or an experienced designer, this workbook will help you enhance your skills and take your designs to the next level.
Who should read Layout Workbook?
Graphic designers looking to improve their layout skills
Art students seeking practical guidance on composition and visual hierarchy
Marketing professionals who want to create more visually appealing and effective materials
What's Graphic Design Theory about?
Graphic Design Theory by Helen Armstrong delves into the fundamental principles and concepts that underpin the world of graphic design. Through insightful analysis and thought-provoking discussions, the book explores the history, philosophy, and practical applications of graphic design, offering valuable insights for both aspiring and experienced designers.
Who should read Graphic Design Theory?
Graphic designers seeking a deeper understanding of the principles and concepts behind their craft
Students studying graphic design or visual communication
Professionals looking to expand their knowledge and stay updated with the latest trends in the field
What's Sagmeister about?
Sagmeister is a monograph that showcases the groundbreaking work of graphic designer Stefan Sagmeister. Filled with stunning visuals and insightful commentary, the book delves into Sagmeister's creative process, his thought-provoking designs, and the philosophical ideas that inspire his work. It offers a unique glimpse into the mind of a visionary artist who challenges the boundaries of graphic design.
Who should read Sagmeister?
Graphic designers and artists seeking inspiration and innovative ideas
Individuals interested in the intersection of design and psychology
Entrepreneurs and marketers looking to enhance their branding and visual communication
Related topics
Frequently asked questions about Graphic Design
What's the best Graphic Design book to read?
What are the top 10 Graphic Design books?
- Designing Brand Identity by Alina Wheeler & Rob Meyerson
- Before and After by Judy Christie
- Grid Systems in Graphic Design by Josef Müller-Brockmann
- Design as Art by Bruno Munari
- HTML and CSS by Jon Duckett
- Picture This by Molly Bang
- Penguin by Design by Phil Baines
- Vector Basic Training by Von Glitschka
- Know Your Onions by Drew de Soto
- The Art of Color by Johannes Itten
Who are the top Graphic Design book authors?
- Alina Wheeler & Rob Meyerson
- Judy Christie
- Josef Müller-Brockmann
- Bruno Munari
- Jon Duckett





















