Dr. Noah Goldstein is Associate Professor of Management and Organization at UCLA Anderson School of Management and also holds joint appointments in the Psychology Department and the David Geffen School of Medicine. He has won awards in both teaching and research and was on the Scientific Advisory Board of two Fortune Global 500 companies.
Dr. Robert Cialdini is the most cited living psychologist in the field of influence and persuasion. His career has centred on researching the science of influence. He is the best-selling author of Yes: 50 Scientifically Proven Ways to be Persuasive.


