Olivier Blanchard Books

Human/Machine (2019) argues that machines will continue to empower us, instead of stealing our jobs. At the workplace and at home, automation will free up time that we can use to do the things that fulfill us as human beings. However, tech giants will need to ensure that their technology benefits society – otherwise, the delicate balance between humans and machines might tip.

• Employees who fear that a robot might take their jobs
• Managers steering big and small companies through innovation processes
• Parents who wonder whether AI will soon teach their children

Social Media ROI by Olivier Blanchard is a comprehensive guide that delves into the often elusive concept of return on investment (ROI) in the realm of social media. Blanchard provides practical insights and strategies for businesses to measure and maximize the value they derive from their social media efforts. This book is a must-read for anyone looking to understand and improve their social media ROI.

• Marketers and business professionals looking to understand and measure the impact of their social media efforts
• Entrepreneurs and small business owners seeking to maximize their return on investment in social media
• Individuals interested in gaining insights into the strategic and financial aspects of social media marketing