Marc Stickdorn, a service-design consultant, is the cofounder of Destinable, a consultancy firm that specializes in designing tourism services. He is also a professor and lecturer at MCI Management Center Innsbruck, in Austria.
Jakob Schneider is a German visual designer and the creative head of the design agency KD1. Together with Marc Stickdorn, Schneider has cofounded two start-ups, ExperienceFellow and Smaply. He also works as a consultant for brands such as Volkswagen, Deutsche Telekom and Siemens.

