Ken Segall was an advertising agency creative director for NeXT and Apple, and worked closely with Steve Jobs for many years. He also served as a creative director for Dell, BMW and Intel. He is the man responsible for the “i” in many of Apple’s most popular products and was part of revolutionary campaigns, such as the “Think Different” ad campaign.
Ken Segall Books
- Listen to the Intro00:00
What's Insanely Simple about?
Insanely Simple talks about the business strategy of keeping things simple. The author hones in on Apple’s inner processes to show us how we can apply simplicity to our work and why complexity can hinder a company’s development. The reader will learn about how Steve Jobs implemented this structure at Apple and upheld it even in the face of critics.
Who should read Insanely Simple?
- Anyone intrigued by Apple’s success
- Anyone who wants to make their company more efficient
- Anyone interested in Steve Jobs and his working attitude
- Listen to the Intro00:00
What's Think Simple about?
Think Simple (2020) shows us how simplicity is the key to successful businesses, from Hyundai to Whole Foods. Here, Apple insider Ken Segall teaches us how to combat complexity and focus on what really matters in a winning organization.
Who should read Think Simple?
- Business leaders looking to simplify their complex organizations
- Start-up entrepreneurs who want to preserve their initial simplicity
- Anyone interested in Apple’s business philosophy
