Eliyahu M. Goldratt was an Israeli physicist, philosopher, and management guru. He authored several best-selling books, including Critical Chain, Necessary but Not Sufficient, and Isn't It Obvious? which explore similar themes of operational efficiency and continuous improvement in various business contexts.
Jeff Cox is a prolific author, journalist, and cookbook writer. With a career spanning several decades, Cox has written on a wide range of topics, from food and wine to business and technology.



