Chip Heath is a professor of organizational behavior at Stanford University. He holds a BSc in industrial engineering and a PhD in psychology.
His brother Dan Heath is an academic, consultant and founder of the publishing company Thinkwell, which takes a new, didactic approach to writing textbooks.
Made to Stick explains why some ideas become popular, while others wither and die.
The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.
Switch examines why it is often difficult for people to switch their behavior, and how, by understanding the mind, it is possible to find shortcuts that make change easier. Through scientific studies and anecdotes, Switch provides simple yet effective tools for implementing changes.
The book identifies the main issues that typically stand in the way of decision making: a narrow view on our problems, short-term emotions, and overconfidence when it comes to predicting the future. It gives knowledgeable insight into how our decisions are formed and how to avoid making bad ones.
The Power of Moments explores the idea that certain moments have the power to shape our lives and influence our behavior. Drawing on real-life examples and psychological research, the book offers insights into how we can create more meaningful and memorable experiences for ourselves and others. It provides practical tips and strategies for seizing opportunities to make a positive impact in both personal and professional settings.
Individuals seeking to create memorable experiences in their personal and professional lives
Leaders and managers looking to inspire and motivate their teams
Entrepreneurs and business owners aiming to differentiate their brand through exceptional customer experiences
