April Dunford has over two decades of experience in marketing. She’s known for her expertise in positioning B2B technology and effectively taking these products to market. Dunford is also a sought-after consultant, speaker, and advisor within the tech industry.
April Dunford Books
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Obviously Awesome
April Dunford
How to Nail Product Positioning so Customers Get It, Buy It, Love It
3.9 (214 ratings)
Listen to the Intro00:00What's Obviously Awesome about?
Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience.
Who should read Obviously Awesome?
- Startup founders in technology sectors
- Marketing professionals specializing in B2B products
- Entrepreneurs looking to improve market fit
- Listen to the Intro00:00
What's Sales Pitch about?
Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning.
Who should read Sales Pitch?
- Entrepreneurs and salespeople who want to identify and understand their target audience
- Marketers and business leaders looking to create compelling sales pitches through storytelling
- Anyone seeking to overcome objections and close deals
