Alexander Osterwalder Books

Alexander Osterwalder is a co-founder of Strategyzer, an SaaS solution for business model generation. He offers online courses on creating innovative business models.

Yves Pigneur is a computer scientist from Belgium. He has taught management information systems at the University of Lausanne, the National University of Singapore and at HEC Montreal.

Osterwalder and Yves also co-authored Value Proposition Design and Business Model You.

 

© Alexander Osterwalder & Yves Pigneur: Business Model Generation copyright 2010, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

  1. 1Business Model Generation

    Business Model Generation

    Alexander Osterwalder and Yves Pigneur

    A Handbook for Visionaries, Game Changers, and Challengers

    4.3 (123 ratings)

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    What's Business Model Generation about?

    Business Model Generation (2010) is a comprehensive guide to building innovative business models. From empathizing and connecting with customers to finding inspiration for products and learning from some of today’s most game-changing platforms, these blinks will help you kick-start your business thinking.

    Who should read Business Model Generation?

    • Aspiring entrepreneurs
    • Business people seeking an introduction to business models
    • Readers curious about the core elements of businesses
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  2. 2Value Proposition Design

    Value Proposition Design

    Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos

    How to Create Products and Services Customers Want

    4.3 (187 ratings)

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    What's Value Proposition Design about?

    Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.

    Who should read Value Proposition Design?

    • Aspiring or current entrepreneurs
    • Anyone interested in innovation and value creation
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  3. 3High-Impact Tools for Teams

    High-Impact Tools for Teams

    Stefano Mastrogiacomo and Alexander Osterwalder

    5 Tools to Align Team Members, Build Trust, and Get Results Fast

    4.1 (178 ratings)

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    What's High-Impact Tools for Teams about?

    High Impact Tools for Teams (2021) offers flexible tools for project planning, assessment, and creating an empowering environment for your team members. At the center is the Team Alignment Map, a simple chart that will transform the way you conduct meetings, track progress, and identify problems before they occur.

    Who should read High-Impact Tools for Teams?

    • Leaders and project managers looking for better results
    • Anyone trying to get an ambitious project off the ground
    • Team members who long for a better work environment
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  4. 4Testing Business Ideas

    Testing Business Ideas

    David J. Bland and Alexander Osterwalder

    A Field Guide for Rapid Experimentation

    4.4 (155 ratings)

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    What's Testing Business Ideas about?

    Testing Business Ideas (2021) explores how entrepreneurs can use experimentation to give their new venture the best chance of success. It outlines the rationale behind testing, and describes a framework for deciding how to proceed. 

    Who should read Testing Business Ideas?

    • Anyone working at a small company or start-up
    • Entrepreneurs hoping to turn their big idea into a profitable venture 
    • Business students looking for fresh insights
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