Customer stories

How the world's most curious teams learn with Blinkist

Real teams, real people, real numbers. From global rollouts to focused leadership coaching cohorts.

The CPO's Top Picks, a leader-curated Collection in the Blinkist app at Trustpilot
Company Collections on mobile
Blinkist Enterprise
Trustpilot

Doubling learning engagement across ten global offices

Company size850+
IndustryConsumer Internet
LocationGlobal · 10 offices

For Mark Abraham and his team, learning isn't something you mandate. It's something you make irresistible. Fifteen senior leaders curated their own Collections, and engagement took on a life of its own.

expected engagement: 40% activation vs a 20% target
51%adoption, up from 37% in six months
40%+monthly active users, no reminders needed
Mark Abraham

What Blinkist does is it creates choice, and it creates a level playing field for how you access the learning.Mark Abraham · Global Head of Talent Development

Learning in the flow of life: a Hays employee listening to Blinkist after hours
Blinkist Enterprise
Hays

40%+ monthly engagement, without a single nudge

Company size3,000+
IndustryRecruiting
LocationGermany

Hays opened the floor and let curiosity lead. Employees pulled learning into commutes, lunch breaks, and evenings, and started approaching the L&D team for recommendations rather than the other way around.

40%+monthly engaged users, fully organic
67%of learning happens outside 9–5 hours
93%of learners on the mobile app
Friedrich Menz

With Blinkist, for the first time, it was actually the other way around. I didn't have to convince anyone to do anything.Friedrich Menz · Senior Supervisor, Hays Learning Center

A Perlego cohort coaching session in progress
Coaching by Blinkist
Perlego

A 552% lift in leadership effectiveness in one quarter

Company size126
IndustryE-Learning
LocationLondon

Perlego promotes from within, but new managers were leading without formal training. One quarter of cohort coaching turned a key engagement-survey score on its head: from minus nine to plus thirty-two.

552%jump in "my manager is a great role model"
−9→+32manager role-model score, in one quarter
1 qtrfrom kickoff to measurable culture change

Ratings for 'My manager is a great role model for me' went from minus nine to a positive thirty-two. That is an increase of, what, 552%?Katie · L&D Manager, Perlego

Blinkist content embedded in the Progress Learning Hub for AAPI Heritage Month
Blinkist Enterprise
Progress

63% adoption from a three-step launch strategy

Company size2,300+
IndustryInfrastructure Software
LocationBurlington, MA · Global

Progress wanted its Learning Hub to be a one-stop shop for learning. A deliberate launch (buzz first, frictionless SSO, Blinks woven into every training) made Blinkist the connective tissue of their L&D ecosystem.

45%adoption in the first month alone
63%adoption by July 2023, still climbing
1 hubBlinkist embedded across the whole LMS
Tomislav Rashkov

Incorporating various ways of positioning Blinkist plus a straightforward SSO process helped drive adoption.Tomislav Rashkov · Senior Talent Development Specialist

Collections for You in the Blinkist mobile app at Matillion
Blinkist Enterprise
Matillion

Learning made accessible to every learning style

Company size650+
IndustryData / SaaS
LocationManchester & Denver

Hybrid work left no room for desktop-bound courses. Matillion met people where they actually are: commuting, traveling, walking pets, or relaxing on weekends. Content consumption grew 50% year over year.

82%of all content consumed via audio
+50%more content consumed year over year
17%of employees learn most on weekends
Hannah Burke

Blinkist has become a key part of our hybrid work model… a continuous learning culture we're extremely proud of.Hannah Burke · Senior Talent Development Manager

An AMBOSS first-time manager in a coaching session
Coaching by Blinkist
AMBOSS

First-time managers to confident leaders, in 90 days

Company size561
IndustryMedical Technology
LocationGlobal

First-time managers stepping from medical roles into management. AMBOSS piloted another coaching provider alongside Blinkist, and Blinkist performed better where it mattered: people's leadership skills.

91%participation across all cohorts
4.4/5satisfaction across all sessions
100%applied their new skills immediately

We piloted a different contender… however, the impact it had on people's leadership skills was lower. Blinkist performed better.Inga R. · Team Development Lead, AMBOSS

A Coaching Pathway conversation in the Blinkist app at Babbel
Coaching by Blinkist
Babbel

Building a leadership community with cohort coaching

Company size1,000+
Industrye-Learning
LocationBerlin

Babbel's aspiring line managers wanted two things: leadership skills and each other. The Aspiring Leaders Pathway delivered both, with three Blinks a week, one certified coach, and a cohort that still supports each other today.

67NPS for the coaching pathway
90%+platform adoption since 2017
10person cohorts, lasting connections
Charmilla Kasper

Weekly conversations with a coach enabled employees to share experiences and learn from one another.Charmilla Kasper · Principal Organizational Development

In their words

What L&D and people leaders tell us

From global talent teams to founders, the pattern repeats: when learning fits real life, people choose it.

After bringing on Blinkist, our employees' enthusiasm for learning has seen the biggest change. They appreciate the fact that we made it available to them, and they're able to use it for their own growth and development.

Lloyd Wilky
Lloyd WilkyDirector, Joining Amazon Services

Within the first three months of our partnership with Blinkist, we had over 70% adoption and 96% of content consumed via audio. With our agents spending most of their day on the go, they've got to find ways to fit learning into their life. Blinkist is the solution.

Curtis Haddock
Curtis HaddockCo-Founder, Brix Realty

If your people say they don't have time for learning, Blinkist is the solution to address that challenge effectively. And unlike many other tools in the L&D space, Blinkist is fun and simple to use.

Mark Abraham
Mark AbrahamGlobal Head of Talent Development, Trustpilot

We were interested in Blinkist primarily for our busiest managers, but quickly started using it in ways that ranged from self-directed learning to incorporating Blinks in our leadership classes. We even got our CEO and most senior leaders to share their Top Picks with the rest of the organization!

Chris Courneen
Chris CourneenVP, Global Head of Human Resources, MSI

Often the feedback is, "I don't have time to sit and attend courses in a workshop or online." Blinkist has been an accessible way of allowing people to learn, in 15-minute snapshots.

Hannah Caruana
Hannah CaruanaDirector, Talent Development, Matillion

Blinkist is helping to address our two biggest goals this year: upskilling our leadership and digitizing learning. Our people, especially leaders, want just-in-time learning at their fingertips. Search, find an answer, and upskill immediately.

Sheila Taghavi
Sheila TaghaviDirector of Talent Development, Dojo

We believe in learning that's autonomous, self-directed and, most important, relevant. We get this with Blinkist. And all the better that it bridges the gap between professional and personal development!

Friedrich Menz
Friedrich MenzSupervisor, Hays Learning Center

Blinkist's built-in analytics in the Admin Space give me a clear view of how our users are growing and what titles they're most interested in. It helps us be even better and more balanced when presenting information in our custom-built catalogs.

Tomislav Rashkov
Tomislav RashkovSenior Talent Development Specialist, Progress

I thought it was quite brilliant to use Blinks to help us get acquainted with leadership ideas you could absorb in a few minutes. I could listen on the bus or the train and let them sink in before our group session.

Juan Guzman Martinez
Juan Guzman MartinezCoaching Participant, Babbel

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