Predictably Irrational explains the fundamentally irrational ways we behave every day. Why do we decide to diet and then give it up as soon as we see a tasty dessert? Why would your mother be offended if you tried to pay her for a Sunday meal she lovingly prepared? Why is pain medication more effective when the patient thinks it is more expensive? The reasons and remedies for these and other irrationalities are explored and explained with studies and anecdotes.
On Being makes the case for the superiority of the scientific method over religion and mysticism in studying the great questions of existence. Even in those cases where science is not yet able to replace every aspect of religious belief with objective facts, On Being suggests that it’s just a matter of time before they do.
Brain Bugs explores the inner workings of the human brain – both its incredible capabilities and its major flaws. Drawing on a wealth of examples and current research, the author illustrates how the brain’s many blind spots and weaknesses lead us to make foolish decisions, recall false memories, and fear the wrong things. He also offers a number of suggestions for managing our brain bugs.
Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
This is a Blinkist staff pick
“I love all the quirks and oddities of human behavior showcased in these blinks, they make for great conversation!”
– Ben H, Head of Editorial at Blinkist
The Selfish Gene is a landmark 1976 work in the field of biology: It puts the gene at the center of the process of evolution and explains how, when this is taken into account, genes must be seen as “selfish.” Author Richard Dawkins then uses this theory of gene selfishness to explain the massive variety of animal behavior observable on Earth.
Who Owns the Future? explains what’s wrong with the current way the information economy works, and why it’s destroying more jobs than it’s creating.
Manufacturing Consent (1988) takes a critical view of the mass media to ask why only a narrow range of opinions are favored whilst others are suppressed or ignored.
It formulates a propaganda model which shows how alternative and independent information is filtered out by various financial and political factors allowing the news agenda to be dominated by those working on behalf of the wealthy and powerful. Far from being a free press, the media in fact maintain our unequal and unfair society.