Contagious examines what makes a product, idea or behavior more likely to be shared among many people. The book explores the question of whether contagious things are accidents or the results of good marketing, or whether contagiousness is an inherent feature of a product, idea or behavior. It argues that, far from being merely a matter of luck, the majority of very popular products and ideas are the result of a combination of savvy planning and execution.
The book identifies the main issues that typically stand in the way of decision making: a narrow view on our problems, short-term emotions, and overconfidence when it comes to predicting the future. It gives knowledgeable insight into how our decisions are formed and how to avoid making bad ones.
The central theme of the book is the business of literally delivering happiness while living a life of passion and purpose. Delivering Happiness tells the story of Tony Hsieh and his company Zappos, demonstrating how thinking long-term and following your passions can not only lead to profits but also a happy life for your employees, your customers, and yourself. The book describes an alternative approach to corporate culture that focuses on the simple concept of making people around you happy, and by doing so increasing your own happiness.
Despite being a billion-dollar company today, Amazon was built on humble beginnings in Jeff Bezos’ garage. From the get-go, Bezos was driven by the grand vision of creating an Everything Store – which has, in the meantime, virtually come true. Focusing equally on the company and its founder, this book shows how he turned his dream into a reality.
The Washington Post and Forbes both dubbed The Everything Store the best book of 2013.
The world is an uncertain place, constantly changing and often chaotic. While many companies are unable to survive in this chaos, some companies are not only able to survive in these shifting conditions but even thrive in them. Great by Choice analyses why these companies succeed while most others fail.
Great By Choice is the result of exhaustive, in-depth research into the business environment. It argues that success is not the result of a company being more innovative, bold or open to taking risks, nor is it a result of mere luck or chance. Success in fact comes from a mixture of discipline, evidence-based innovation and a fear of failure that borders on paranoia. It is this recipe, rather than luck, which enables certain companies to become great.
Leaders Eat Last explores the influence that neurochemicals have on the way people feel and consequently act, and examines the discrepancies between how our bodies were designed to function and how they function today. Ultimately, we need true leaders to direct us back on the right path.
Through a combination of entertaining anecdotes, solid data and practical advice, Lean In examines the prevalence of and reasons for gender inequality both at home and at work. It encourages women to lean into their careers by seizing opportunities and aspiring to leadership positions, as well calling on both men and women to acknowledge and remedy the current gender inequalities.
Made to Stick explains why some ideas become popular, while others wither and die.
The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.
Do you want to master money, and make it work for you? In this book you’ll discover the steps you need to take to achieve real financial freedom. Whether you're just starting your career or moving toward retirement, MONEY offers sound advice from seasoned professionals on saving and investing so you can live the life you want.
The Power of Habit explains how important a role habits play in our lives, from brushing our teeth to smoking to exercising, and how exactly those habits are formed. The research and anecdotes in The Power of Habit provide easy tips for changing habits both individually as well as in organizations. The book spent over 60 weeks on the New York Times bestseller list.
This is a Blinkist staff pick
“Having tried and failed several times to pick up good habits like morning meditation, I found these blinks really helped me understand the root of the problem.”
– Ben H, Head of Editorial at Blinkist
Reinventing Organizations discusses why companies around the world are getting rid of bosses, introducing flat hierarchies and pursuing purpose over profit. And ultimately, by adopting a non-hierarchical model, these organizations thrive.
Start with Why gets to the bottom of why certain people and businesses are far more innovative and successful than others – even in situations where everyone has access to the same technology, people and resources. The book shows you how to create a business that inspires customers and has satisfied employees.
This book chronicles the audacious, adventurous life of Steve Jobs, the innovative entrepreneur and eccentric founder of Apple. Drawing from Jobs’s earliest experiences with spirituality and LSD to his pinnacle as worldwide tech icon, Steve Jobs describes the man’s successful ventures as well as the battles he fought along the way.
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
Triumph of the City extolls the virtues of the city as one of civilization’s greatest inventions. Cities not only connect people but also help them accomplish great things. And although many of today’s urban metropolises face real challenges in a new economic order, there are many ways for cities to succeed.
Thrive argues that it’s time for society to stop thinking of success only in terms of money and power, and redefine it altogether. If we want to truly thrive in our professional and personal lives, we have to create room for well-being, wisdom, wonder and giving as well.
Elon Musk (2015) gives us an insight into the brilliant and difficult character of today’s most innovative entrepreneur. Interwoven with details of his turbulent private life, these blinks reveal why Elon Musk is so determined to save the human race, how he’s worked towards this goal so far, as well as what’s on the horizon for potentially the richest and most powerful man of our future.
How Google Works shares business insights from one of the most successful technology start-ups in history. Written by the former top executives at the company, the book lays out, step by step, Google’s path to success; a roadmap that your company can follow, too.
Outliers is an examination of individuals who achieve a level of success – in math, sports, law, or any pursuit, really – so extraordinary that it lies outside the realm of normal experience.
We often think these outliers possess some mysterious innate ability that helps them rise to the top of their fields, but other factors, like family, culture or even birthdates, can have a huge effect on success, too.
Where Good Ideas Come From examines the evolution of life on Earth and the history of science. This New York Times bestseller highlights many parallels between the two, ranging from carbon atoms forming the very first building blocks of life to cities and the World Wide Web fostering great innovations and discoveries.
In addition to presenting this extensive analysis, replete with anecdotes and scientific evidence, Johnson also considers how individual and organizational creativity can be cultivated.
This is a Blinkist staff pick
“I love these blinks because they combine so many different layers of abstraction, from carbon atoms combining to form molecules to entire cities buzzing with creative collisions.”
– Ben H, Head of Editorial at Blinkist