This book focuses on the reasons why women often don’t make it to the top ranks in the world of business. Frankel explains how women unconsciously behave in ways that undermine their business aspirations and presents female readers with measures to consciously counteract their self-defeating behavior.
The abundance of choice that modern society presents us with is commonly believed to result in better options and greater satisfaction. However, author Barry Schwartz argues that too many choices can be detrimental to our psychological and emotional well-being. Through arguments based on current research in the social sciences, he demonstrates how more might actually be less.
Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
This is a Blinkist staff pick
“I love all the quirks and oddities of human behavior showcased in these blinks, they make for great conversation!”
– Ben H, Head of Editorial at Blinkist
The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales.
Your Brain At Work explores the inner workings of our brains and provides many methods for us to optimize our thinking. Drawing upon thousands of neuropsychological studies conducted in the last 25 years, the book presents many strategies that will help us overcome distraction and become more focused.
The Power of Full Engagement investigates the formula for peak performance by examining the causes and qualities of our many energy sources of energy. The authors offer tricks and methods on how to nurture those sources of energy in a way that helps us live fulfilling lives that adhere to our deepest values.
These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.
Permission Marketing confronts the conflicts and challenges that modern marketers face in the digital age and offers a viable alternative. It explains how the advertising landscape is filling up and how this makes traditional advertising ineffective. The author suggests that smart marketers no longer simply interrupt consumers but invite them to volunteer their time and become active participants in the marketing process.
Mindless Eating explores the diverse messages and influences that constitute our eating habits, which we tend to follow “mindlessly.” It also offers practical solutions on how to exploit these subconscious influences in order help meet our health or weight-loss goals.
In Setting the Table, famous restaurateur Danny Meyer explains how to develop a great restaurant. Drawing on his own experiences of working his way to the top of the industry, he outlines the sheer power of great hospitality and the wondrous success it can bring.
Sex At Dawn argues that the idealization of monogamy in Western societies is essentially incompatible with human nature. The book makes a compelling case for our innately promiscuous nature by exploring the history and evolution of human sexuality, with a strong focus on our primate ancestors and the invention of agriculture. Arguing that our distorted view of sexuality ruins our health and keeps us from being happy, Sex At Dawn explains how returning to a more casual approach to sex could benefit interpersonal relationships and societies in general.
Permission Marketing ergründet die Konflikte und Herausforderungen, denen Vermarkter im digitalen Zeitalter gegenüberstehen, und zeigt umsetzbare Marketing-Alternativen auf. Das Buch führt vor Augen, wie traditionelles Marketing im dichten Dschungel der heutigen Werbelandschaft versagt. Kluges Marketing hingegen unterbricht den Kunden in seinem Tun nicht, sondern fesselt seine Aufmerksamkeit mit seinem Einverständnis und regt ihn zur aktiven Teilnahme am Marketingprozess an.
The 7 Habits of Highly Effective People (1989) introduces the habits which single out people who deal particularly effectively with the world around them. Covey believes that people who lead successful and fulfilling lives do not pursue the state of individual independence as their ultimate goal, but instead align themselves internally with universal principles such as honesty and integrity.