Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
This is a Blinkist staff pick
“I love all the quirks and oddities of human behavior showcased in these blinks, they make for great conversation!”
– Ben H, Head of Editorial at Blinkist
Willpower brings the concept of self-control back into mainstream discussions on achievement. It takes contemporary scientific studies and breaks them down, demonstrating that, despite the previously held views of many experts, willpower can indeed be harnessed and strengthened to make the changes in your life you’ve always wanted to make.
The Invisible Gorilla (2010) explores the way our intuition is not the beacon of guiding light we think it is. In fact, it’s often erroneously based on illusions. By debunking some examples of common knowledge, Chabris and Simons argue why our intuition often cannot be trusted.
Originally published in 1946, Man’s Search for Meaning details the harrowing experiences of author and psychologist Viktor Frankl during his internment in Auschwitz concentration camp during the Second World War. It offers insights into how human beings can survive unsurvivable situations, come to terms with trauma, and ultimately find meaning.