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Hit Makers

Chapter 10 : Final summary
The key message in this book:There’s a science to popularity, but it’s not an exact one. While factors like exposure, the proper balance of familiarity with novelty and the influence of repetition can explain the appeal of many popular people and things, in the end, sheer chance plays a key role in determining what people like, and what makes it into the mainstream consciousness.
2017-11-11 14:54:45 UTC
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