What They Don’t Teach You at Harvard Business School
Chapter 3 :
To make a good impression, you should challenge preconceptions, and be both personal and personable.
Another way to make a good impression is through personalized communication, and in many cases, any personal comment will do. It doesn’t matter if it’s a few words or a few written paragraphs – showing a bit of genuine interest is bound to grease the wheels. Use whatever personal information you have at your disposal to individualize your communication.