Open in the App Open in the App Open in the App

Switch

Chapter 10 : Make the path look well-trodden: show people they are following the herd.
When trying to change people’s behavior, you can take advantage of this tendency if you demonstrate that the majority of the herd is rallying around the change.
2017-10-09 20:02:43 UTC
Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2000+ best-selling nonfiction books.