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Powerful Ideas in 15 Minutes: According to Apple, this Trending App is One of the Best in the World

There are so many books, but so little time. Apple's Top Pick for Learning solves this problem by giving you the best of a nonfiction book in just 15 minutes.
by Rob Gillham | Jan 7 2022

Forbes magazine praised it as the must-have app for “life learners with enduring curiosity.” For the New York Times, it “encourages you to read more nonfiction books,” and, according to TechCrunch, this app helps inspire “readers with more curiosity than time.”

Introducing the Blinkist app, a knowledge platform that brings powerful ideas from thousands of nonfiction books to your smartphone. In just 15 minutes, you can get to grips with the life-changing ideas contained in a lengthy nonfiction book and gain inspiration along the way. The app’s revolutionary approach to learning has resonated with people worldwide, and today Blinkist is bringing inspiration into the lives of 20 million users.

What’s the secret to success?

Well, if you ask billionaires such as Elon Musk, business people such as Arianna Huffington, and politicians like Barack Obama, or even astronauts like Richard Branson, the answer is clear as day: reading. Reading is such an important part of their lives that they build it into their busy routines.

Whether you want to be a billionaire, get a promotion, or simply relax in the evening, reading can help you get there. Research has shown that people who read even 30 minutes a week are significantly more satisfied in life than those who don’t.

But with work, studying, or just normal everyday business, it can be difficult to sneak in even a few pages into our already hectic schedules.

Luckily, you can! The Blinkist app gives you the powerful ideas of nonfiction books in minutes. Our experts create bite-sized, memorable, easy-to-understand insights from nonfiction books which can be read or listened to in just 15 minutes.

That’s the magic of the Blinkist app. It’s easy to listen or read to these books when- or wherever fits your life: in between meetings, on the way to work, or while doing chores.

“Blinkist encourages you to read more nonfiction books. The app contains cleverly written digests—called Blinks—where books are broken down into their main arguments.”
– The New York Times.

Apple’s Pick for Learning, Google’s Pick for Design

Blinkist hasn’t just been praised by major publications but by world-leading technology companies like Apple and Google. In 2017, Blinkist was chosen by Apple from the millions of apps available on their store, as one of the best apps in the world. In that same year, Google awarded Blinkist a Material Design Award for their impressive app design.

Blinkist was one of the apps selected to appear in the keynote presentation of Apple’s Worldwide Developers Conference in June 2020

Blinkist is now featured as one of the top twenty apps in the US Apple Store’s lifelong learning category, alongside big names such as TED, Udemy and Coursera. In 2019 alone, Apple featured Blinkist as an ‘App of the Day’ more than 500 times worldwide.

Blinkist is frequently featured as an ‘App of the Day’ by Apple.


“The engaging presentation throughout Blinkist is further enhanced by clear, simple text. The end result is a reading experience which is distinct and engaging.”
– Google Material Design Awards, 2017

A Book Explained in 15 Minutes — How It Works

Blinkist offers a way to acquire knowledge that’s faster than online courses, audiobooks, and podcasts. The app provides users access to the powerful ideas from a book in just 15 minutes, and this new and faster way of learning gives people the facts they need to make significant changes to their lives.

Blinkist is also used by famous athletes like F1 Champion, Nico Rosberg to read more in less time and to accelerate the rate at which he learns new things. Blinkist has also been praised in Tim Ferriss’s book, Tribe of Mentors, as a recommendation from a top poker player, Liv Boeree. Perhaps the most famous Blinkist user is Apple CEO, Tim Cook. The tech pioneer is a fan of non-fiction books and even visited Blinkist in Berlin in 2019 to see the successful startup for himself.

Impressed with the growing and talented team at @Blinkist. Helping everyone understand and experience some of the best non-fiction books is a great example of how a single idea from college can evolve into a solution for a problem we all share — too little time!
– Tim Cook, Apple CEO

Blinkist is also great for those who love audio. For instance, you can listen to the powerful ideas from Daniel Kahneman’s bestseller Thinking Fast and Slow, the bestselling nonfiction work by Yuval Noah Harari, Sapiens: A Brief History of Mankind, or New York Times bestselling author Rick Hanson’s Neurodharma. In addition, Blinkist has thousands of titles on almost every nonfiction topic imaginable, such as productivity, leadership and even mindfulness.

In only 15 minutes, you can get up to speed with a popular book like Neurodharma by the New York Times bestselling author Rick Hanson.

Don’t forget that the app isn’t designed to replace books but to get people excited about reading the titles that they’ll gain the most from. Users can spend 15 minutes reading the top lessons from a book and then decide if they’d like to learn more by reading it in full. They can also return to titles they’ve read in the past and refresh the key insights with Blinkist.

Read Less and Learn More With Blinkist

In a 2013 survey by Goodreads, 38.1%of people claimed to always finish a book, 15.8% gave up in the first 50 pages, and 27.9% gave up after reading 50-100 pages. With Blinkist, you can maximise your reading and finally finish the books on your shelf. For instance, in just a few minutes, you can get up-to-speed on a bestselling title like At Home by Bill Bryson. Then you can either purchase the full-length work or move on to another popular nonfiction book.

“A vast majority of nonfiction publications contain maybe 3 or 4 great nuggets of wisdom at most. The rest of the pages are just fillers, such as stories and fluff, to engage the reader. Blinkist does the heavy lifting and presents fun to read and a fantastic summary that I can finish in 15 minutes. I don’t need speed reading, and I don’t need to worry about missing important stuff. Blinkist makes sure that all the important wisdom is accounted for.”
— Jon Bear, blogger at

A Learning App Built With Science in Mind

People tend to learn best by example, and Blinkist was created based on the neuroscientific principles that make learning easier for our brains through examples, case studies, and real-life scenarios.

“With Blinkist, I am able to read ten books a week – something I’ve never been able to do before. This helps a lot because I want to maximize my learning in order to develop.”
– Kristo Ovaska, CEO and Co-founder of

Each explainer pack is also filled with practical advice based on the key ideas from each book, so anyone can immediately start to use what they learn to improve their daily lives.

Join the Learning Revolution

Blinkist brings inspiration and learning into the lives of 20 million users, and some have even taken to social media to sing the praises of the app.

Blinkist is available to download free of charge on Apple and Android. So why not join the learning revolution today and fill your life with memorable moments from nonfiction books?

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