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Guiding Your CRM Choice: Pipedrive vs. Hubspot – Everything You Need to Know

Explore the key features, distinct offerings, and pricing structures of Pipedrive and Hubspot. This detailed guide simplifies your decision-making process, enabling you to select the CRM that best fits your business needs. Navigate the world of "Pipedrive vs. Hubspot" with ease.
by The Blinkist Team | Mar 13 2024

Pipedrive vs. Hubspot

In today’s fast-paced digital world, staying ahead of the curve is crucial to your business’s success. That’s where sales and Customer Relationship Management (CRM) platforms like Pipedrive and Hubspot come in.

They offer features like task delegation, communication, and result tracking, making efficiency, communication, and productivity the cornerstone of any project. 

But how do you know which one is right for your business? Don’t worry, we’ve got your back.

Let’s dive deep into Pipedrive vs. Hubspot to help you make an informed decision. Get ready to take control of your business like never before!

Pipedrive vs Hubspot: analysis  

Pipedrive vs. Hubspot: The Overview

At its core, Pipedrive is a sales-centric CRM focused on simplicity and ease of use. It takes on the complexities of sales management, allowing users to create pipelines and view their sales process visually.

Pipedrive is a great tool for sales teams who want to save time and improve their productivity. It helps you keep track of all your communications, manage schedules, and automate repetitive tasks.

With the mobile app, you’ll get timely alerts about scheduled activities on the go, so you’ll always be connected and updated. 

Pipedrive Page

In contrast, Hubspot is a comprehensive, all-in-one tool designed for businesses that need as many functionalities as possible. It offers a robust set of features from sales, marketing, customer service, and CRM, making it the ultimate toolbox for your business.

Hubspot automates customer interactions and helps build relationships with them. Its advanced marketing features help businesses generate traffic, convert leads, and prove ROI.

With its ability to adapt to the needs of both growing startups and established companies, Hubspot is the perfect solution for comprehensive inbound marketing and sales management.

Hubspot Page  

Pipedrive vs. Hubspot: The Facts

Pipedrive Hubspot
Foundation 2010 2006
Users worldwide + 100.000 + 194.000
Number of employees 1.000 (2022) 7.433 (2022)
Free version available No (only 14-day trial) Yes (only for basic tools)
Pricing From $14.90/month From $20/month
Third-party Integrations Over 350 integrations More than 1.000 integrations
Primary focus Streamline the sales process Optimize sales, marketing, and customer service.
Automations available to optimize processes Yes Yes
Sales Tracking Yes Yes
Mobile App Yes, available for Google and IOS Yes, available for Google and IOS


Key Differences

CRM systems can be tough to navigate. However, understanding the differences between platforms can ease your decision.

In this comparison, we’ll go over the key aspects that distinguish these two platforms and set the best option for each:

Feature Winner Why?
Pricing Hubspot Offers a free version with basic features.
Ease of use Pipedrive Simple interface
Reporting Tie Hubspot is stronger in marketing performance, while Pipdrive is in sales and forecasting.
Integration Hubspot Offers a broader range of third-party apps
Personalization Support Pipedrive Adapts several currencies and languages for international businesses.

As you deep-dive into the key features of Hubspot and Pipedrive, you’re getting in the complex world of sales and marketing. To learn more about its secrets, consider reading the Blinkist book, “New Sales. Simplified.” by Mike Weinberg.

It offers essential insights into making the most of all the features available to design an unbeatable strategy. This book will serve as a tool to make the most of your selected CRM platform.


Deep Dive: Pipedrive

Pipedrive is a great CRM tool for sales-driven companies looking for a simple and efficient way to manage their sales pipelines. Whether you’re a small business or a large enterprise, Pipedrive can help you improve your efficiency if sales management is at the heart of your operations. 

If you want to learn more about Pipedrive and other popular platforms like Trello, we invite you to read our “Pipedrive vs. Trello” write-up.

This article will provide a comparison of each platform’s capabilities in project and team management, helping you make an informed decision that best suits your needs. Remember, the more knowledge you have, the better your choice!

Pipedrive Key Features

Sales Pipeline Management: A standout feature of Pipedrive, this allows you to visualize your sales process stages in a clear, manageable format. You can add new deals and stages and drag and drop deals between them as they progress.

Contacts and Lead Management: Pipedrive offers a complete contact management tool, allowing you to categorize contacts in various ways and use filters to cluster them based on specific criteria.

Pipedrive App

Email Integration: With its complete email tool, Pipedrive can auto-link all emails with corresponding contacts and deals. This ensures you have a conversation history when dealing with clients.

Reporting and Analytics: Pipedrive generates a detailed report on sales, including metrics like call duration, emails sent, meetings scheduled, and deals won or lost. This information can be useful for strategic decision-making and performance improvements.

Automation: Simplify your workflows by automating repetitive tasks, such as routine follow-up emails, tasks when a deal reaches a certain stage, or alerts about changes to a deal.

Mobile App: Pipedrive’s mobile app ensures you’re always connected, even when out of the office in meetings with prospects or clients. You can easily access your operations, deal updates, schedule activities, and even make calls or send emails straight from the app.

These combined features make Pipedrive a powerful, sales-driven CRM tool that can streamline your processes and increase your team’s efficiency.

Pipedrive’s Pricing

One of the things you’ll want to consider is the cost. Pipedrive is a premium tool, so there’s no free version available

Pipedrive Premium

Pipedrive’s pricing structure accommodates different business sizes. It’s a worthy investment, and its four paid subscription plans enable businesses to choose the best for their requirements.

  • Essential: the entry-level plan, priced at $14.90 per user monthly, is billed annually. Despite being basic, it covers the main CRM functions. It includes customizable pipelines, contact and deal management, and a basic meeting scheduler.
  • Advanced: rings in at $27.90 per user per month, billed annually. It goes beyond primary CRM services with full email sync, customizable templates, and advanced automation features.
  • Professional: priced at $49.90 per user per month on annual billing, is optimally designed for businesses aiming to drive their sales processes. It introduces revenue forecasting, team management capabilities, and a dedicated support center.
  • Enterprise: the top-tier option, billed annually at $99 per user per month. Opinions may deem its price steep; however, this plan is optimal for businesses demanding a highly customized solution. It includes everything in the other ones, plus tailored onboarding, advanced user controls, customized professional services, and a dedicated Customer Success manager.

Additional value-packed features or add-ons are also available to enhance your Pipedrive experience. These features need to be bought separately, from the attention-grabbing LeadBooster add-on to the Prospector service that aids in finding high-quality leads.

While these come at an additional cost, they add an optimized Pipedrive experience according to your needs.

There is a 14-day free trial for any plan, which provides a no-obligation period for businesses to explore which method is their perfect fit. 

An Inside Look: Hubspot

With its abundant features, Hubspot is designed to serve all kinds of businesses. Its all-in-one approach makes it perfect for companies that seek more than just a CRM but a single platform to manage their marketing, sales, and customer relations efficiently.

HubSpot CRM can be a very valuable software for small to medium-sized businesses. Its adaptable tools fit every business size.

So, whether you’re in retail, real estate, marketing, sales, construction or accounting, we’re confident this software will definitely help you.

Hubspot App

The beauty of Hubspot lies in its scalability, making it the perfect choice for well-established firms and for growing startups enhancing their customer acquisition strategies. If your business desires a single platform to manage multiple tasks, Hubspot could be the CRM tool you’ve been seeking.

Our detailed comparison of “Hubspot vs. Mailchimp” is also a valuable read if you want to learn more about other industry-leading platforms. Take a step further in your research and examine how they compete in marketing automation, email marketing services, and beyond. 

Hubspot Key Features

All-in-One Platform: Hubspot’s most compelling feature is its ability to consolidate several tools, including sales, marketing, customer service, and CRM. This fact allows users to manage tasks within one platform, fostering efficiency.

Hubspot Deals

Hubspot CRM: It’s robust and accessible, offering a view of your sales funnel to track customer interactions seamlessly. You can organize contact details, companies, deals, and tasks in a single location available for your entire team.

Marketing Tools: Hubspot excels in its range of marketing tools, from content creation and social media sharing to SEO and website analytics. These tools help attract site traffic, convert it into leads, and then prove the ROI of your marketing efforts.

Customer Service Tools: With Hubspot, you can create help desk tickets, automate workflows, manage and track customer communication, and analyze the performance of your customer service team. 

Email Integration: Like Pipedrive, Hubspot also offers seamless integration with email, automatically logging and tracking customer emails from Outlook, Gmail, or another platform. 

Reporting and Analytics: Hubspot’s reporting dashboards provide comprehensive sales analytic reports that track successful deals, sales activity, productivity, and individual performance. The platform also offers marketing analytics to interpret the success of your marketing campaigns.

Integration with third-party software: Hubspot has excellent integration capabilities to link to other popular software like Salesforce, Shopify, and Zapier, among many others, to integrate all the efforts in one single view.

Overall, Hubspot offers a combined solution that helps manage and enhance your business functions easily and efficiently.

Hubspot’s Pricing

One of Hubspot’s appealing aspects is its flexible pricing and range of packages. It offers a free version with basic capabilities like contact management and marketing analytics, but the actual potency of Hubspot lies in its premium packages.

Hubspot organizes its paid services into categorized bundles called Hubs, each focused on a specific department of a client-focused business – the Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub. Each one is available in three tiered versions — Starter, Professional, and Enterprise and adds features at a higher price point.

You can either select a Hub or mix different ones and create your own bundle adapted to your needs.

Pricing does vary whether you opt for a monthly or an annual billing cycle. The Starter bundles, from $20 per month ($18 when billed annually), make an attractive proposition for small businesses or startups with tight budgets and a smaller database — accommodating up to 1,000 contacts.

The Professional bundles, a notch higher and priced between $600 and $800 per month, unlock wider access to Hubspot’s range of tools. Usually, these packages cater to businesses poised for scaling and seeking to leverage Hubspot’s capabilities fully.

Finally, Hubspot offers Enterprise bundles for large enterprises with complex needs from approximately $3.600 monthly. These versions sport advanced tools, unlimited user access, and storage, offering unrivaled flexibility and expansiveness.

How to calculate your Hubspot cost?

The price you pay will be based on the tier of the selected hub and the number of contacts or paid users you have.

Hubspot Pricing

While choosing your perfect fit among these options, remember that the Professional and Enterprise hubs require an Onboarding Fee that can go from $375 to $6000, and the Professional plans require a yearly commitment.

Also, there are additional Add-ons, features, and advanced options such as increasing list limits, extra API calls, etc;  that have an extra cost.

Take advantage of Hubspot’s free trials for its premium packages to ensure it’s the perfect fit for you. After all, finding the right CRM tool should be as bespoke as your business itself.

Pipedrive vs. Hubspot: Pros and Cons

As we narrow down the choice between Pipedrive and Hubspot, the next step is to lay out each platform’s strengths and limitations. So, let’s see the pros and cons of Pipedrive and Hubspot to have a clear overview of what each one can offer:


Pipedrive Hubspot
Sales-focused CRM: ensures all the deals never slip through the cracks. All-in-one: marketing, customer service, and CRM together
User-friendly design Intuitive Interface with many options
Robust Integration Capabilities Integrated Marketing Tools to control the marketing strategies
Support and facilities for international deals Compatibility with many popular apps

  Pipedrive sales  


Pipedrive Hubspot
Limited Free Trial and no free-version Confusing pricing structure and additional costs
Doesn’t include Marketing tools Lack of Customization
Customer support lacks rapid response and resolution Limited Multi-Language Support


Pipedrive vs. Hubspot: Our final recommendation

Deciding between Pipedrive and Hubspot depends on your needs. If your focus is predominantly on sales management, Pipedrive’s features and competitive pricing may be the perfect fit.

However, if you seek a tool that gathers marketing, sales, and a CRM platform, Hubspot’s suite is invaluable.

Remember, the best app isn’t necessarily the one with the most features but the one that aligns with your team’s needs and business goals. Whatever your decision, Hubspot and Pipedrive offer impressive tools to lead your team to success. 

So, take the cues, weigh your options, and make a choice. Here’s to efficient project management and streamlined communication!

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