close Facebook Twitter Instagram LinkedIn

Marketing Lingo for Beginners? Here Are the Marketing Terms You Need to Know

Master essential marketing terms in minutes with Blinkist's free trial! Learn the meaning behind CTR, SEO, and more with our beginner-friendly guide. Speak the language of marketing and learn how to build a thriving brand.
by Chris Allmer | May 1 2024
Marketing Terms Made Easy: Blinkist's Beginner's Guide

Ever slammed into an article overflowing with abbreviations and marketing jargon, leaving you bewildered? I know, terms like “CTR,” “SEO,” and “B2B” might sound like a foreign language for marketing newbies.

But no worries; this Blinkist guide will be your one-stop shop for decoding the language of marketing.

We’ll break down the most critical marketing terms you need to know. And of course, we will give you some real-world examples to illustrate all the must-know terms.

Because starting with something entirely new can be tough, but we at Blinkist will be your guide.

If you are here to simply brush up your marketing skills, you should also check out our list of the 10 best marketing books to boost your results.

And for the newbies, let’s ditch the confusion and get ready to swiftly navigate the most important marketing terms for beginners.

Marketing Terms You Need to Know: The Fundamentals

1. The Target Market

Picture yourself in a bustling marketplace, shouting about your wares. You could shout all day, but if you’re selling snow boots in the desert, you’re not going to find many buyers.

Identifying your target market is like finding the perfect corner of the market where it’s always snowing. Your ideal customers: The ones with the cold feet.

If you are not sure who you are selling to, take a look at the Blinkist summary, The 1-Page Marketing Plan, it’s a guidebook that teaches you how to create a customized marketing blueprint that fits your unique business needs and goals.

2. B2B (Business-to-Business)

This refers to marketing that targets other businesses, not individual consumers. For example, a company that sells office furniture might use B2B marketing to reach out to businesses that need to equip their offices.

Want to dive deeper into B2B marketing?

Then take a look at Renegade Marketing by Drew Neisser. This Blinkist summary will give you the 4 key characteristics of successful B2B marketing executives.

3. B2C (Business-to-Consumer)

This is the opposite of B2B. B2C marketing targets individual consumers, like the kind of advertising you see for clothes, food, or electronics.

4. The Marketing Mix (4Ps)

If marketing were a cauldron, then the Marketing Mix would be the four essential ingredients you need to create a potion for success:

  • Product: What problem does it solve? How does it make your customers’ lives better or easier? What’s the USP? It’s not just what it is, but the why behind it that matters.
  • Price: Determining the right price is like finding the sweet spot on a balance scale. It’s not just about covering costs and making a profit; it’s about understanding the value your product holds in the eyes of your customers.
  • Place: Where does one find this marvelous potion? This ingredient in your marketing mix will make sure your product lands in the right hands, at the right time, and through the right channels.
  • Promotion: If a potion brews in the forest and no one is around to hear it, does it make a sale? Promotion is how you get the word out, using a mix of advertising, content marketing, PR, and social media to stir interest and desire.

If you need help with your Marketing Mix, take a look at our summary of the book Marketing Strategy by Jenna Tiffany. You’ll get the nine key messages in just 21 minutes of reading or listening:

5. The Customer Journey

Imagine a map filled with mountains, rivers, and forests, and somewhere there’s a customer on the quest to buy some of your products. And this is the customer journey, the experience from first learning about your brand to the moment they make a purchase (and beyond).

And to get a better understanding of how important it is to make this journey as smooth as possible, check out our summary of the Marketing book Clients First, it’s a short read about the critical importance of putting clients’ needs before anything else.

6. CTR (Click-Through-Rate)

Imagine you cast a net into the sea of internet users. CTR is like the percentage of fish that actually get caught in your net. 

It tells you how many people who see your ad or social media post actually click on it

A high CTR is a good sign because it means your marketing is capturing people’s attention and making them want to learn more.

If these marketing terms already pique your interest and don’t seem overwhelming, marketing might be the perfect niche for you! In our Blinkist article, “How to Get into Marketing Even With No Experience,” discover how Blinkist can jumpstart your marketing journey.

The Marketing Terms You Need To Know in Digital Marketing

Now, let’s deep dive into the exciting world of Digital Marketing, where the internet is your stage and your brand is the star. This chapter will show you how to shine online, using smart strategies like SEO to help people find you easily, and PPC ads to get you noticed in the busy online world.

1. SEO (Search Engine Optimization)

Imagine your website as a hidden treasure and SEO as the map that guides searchers right to it. By optimizing your site with relevant keywords, quality content, and a user-friendly design, you’re essentially making your site more visible and attractive to search engines like Google.

The goal? To climb the SERPs (another one) ladder so when potential customers search for topics related to your business, your website is among the first they see. 

Think of it as setting up signposts across the digital landscape, directing traffic to your little corner of the internet.

2. PPC (Pay-Per-Click) Advertising

PPC is like buying a VIP ticket for your brand to get into the most exclusive parties (or in this case, the top of search engine results). Instead of waiting in line hoping to get noticed, you pay a fee to have your ad featured where your target audience is most likely to see it—above the organic search results. 

It’s a way to leapfrog the organic competition, but remember, every click comes with a price tag, so make sure your ads are compelling and targeted to the right audience.

And in our summary of The Ultimate Guide to Local Business Marketing, you will find a more profound explanation of Google Ads and how to pay per click. 

3. Social Media Marketing

From hashtags to Facebook ads, the switch from traditional marketing to social media marketing is loaded with options. Social media presents a whole new ball game where the right voice and approach depend entirely on who your brand and audiences are. 

But don’t let it overwhelm you—we have a book collection for you that will help you understand the digital consumer, learn which channels to use, and how to engage with users.

4. Content Marketing

Here, content is king, and your strategy is the throne upon which it sits. It’s about crafting and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. 

Unlike traditional marketing efforts that might interrupt your audience’s day, content marketing pulls them towards your brand, offering useful information or entertainment in exchange for their attention

If you are keen to learn more, take a look at our curated book collection of the best books about content marketing: 

Let Blinkist Guide You Through the Marketing Lingo Jungle

That was a lot of marketing terms, wasn’t it? And the bad(-ish) news is, that’s just the beginning. But remember, with continued exploration and practice, you’ll become a master marketer in no time.

And we’re here to help! Blinkist focuses on summarizing the most important books about marketing, self-development, or finance and gives you the key ideas in just a few minutes.

The benefit for you? You can grasp valuable information in just a couple of minutes, or get a great preview of one of the thousand marketing books out there before you buy it. 

And to give you a little head start on your marketing journey, we offer you a 7-day free trial

So, you can check out all the marketing book collections and summaries totally for free.

Start your free 7-day trial

Facebook Twitter Tumblr Instagram LinkedIn Flickr Email Print