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What is the Salary for a Marketing Coordinator?

This article explores the world of Marketing Coordinators, their typical duties, how to become one, and most importantly, their average salary in the USA ($57,479).
by Chris Allmer | May 20 2024
Wanna Know the Marketing Coordinator Salary? We've got it!

Dreaming of a career in marketing? It’s a dynamic field that lets you flex your creative muscles and make a real impact.

But let’s face it, making a living out of it is also pretty important too. (Especially if you dream of those fancy marketing agency snacks.)

That’s why today, we’re diving deep into the world of Marketing Coordinators, the backbone of many marketing teams and answer three key questions:

  1. What does a Marketing Coordinator do: We’ll break down their daily tasks and show you exactly what they do to keep the marketing machine running.
  2. How to Become a Marketing Coordinator: Think you have the skills and the passion? We’ll map out the path to landing your dream marketing gig.
  3. What’s the Marketing Coordinator Salary?: Because, let’s face it, knowing the dough is a crucial factor in any career choice. (Spoiler alert: It’s pretty sweet!)

And this is just the first stop on your marketing journey. We’ve got a whole series planned to give you the inside scoop on the marketing world, complete with bite-sized fast reads provided by Blinkist, perfect for on-the-go learning. 

Get ready to make some serious marketing moves (and money)!

What Does a Marketing Coordinator Do?

A Marketing Coordinator is the jack-of-all-trades in the marketing world, playing a vital role in supporting and executing marketing strategies. Here’s a breakdown of their typical responsibilities:

The Top 4 Jobs of a Marketing Coordinator

1. Content Creation / Management

  • Craft engaging content for social media platforms like Facebook, Instagram, and Twitter.
  • Write and create email marketing campaigns, including writing compelling copy and designing eye-catching visuals.
  • Assist with content creation for other marketing channels, such as blog posts, website copy, and press releases.

2. Campaign Management / Execution

  • Manage and track the performance of marketing campaigns across various channels.
  • Create schedules for social media posts and analyze their engagement metrics.
  • Assist with event planning and organization, including logistics, promotion, and on-site coordination.

3. Marketing Operations / Support

  • Research market trends and competitor strategies to inform marketing decisions
  • Manage marketing budgets and track expenses.
  • Collaborate with designers, web developers, and other marketing team members to ensure project completion.
  • Analyze marketing data and generate reports to measure campaign effectiveness.

4. Administrative Tasks

  • Maintain marketing databases and contact lists.
  • Manage marketing materials, including ordering, inventory control, and distribution.
  • Assist with other administrative tasks as needed within the marketing department.

Overall, Marketing Coordinators are the glue that holds marketing teams together. They wear many hats and contribute a great deal to a company’s marketing success. 

If you are new to Marketing and not sure what all those tasks include, or in general want to learn more about the industry, take a look at our collection of the best books in Marketing & Sales and understand the theories and techniques behind sales, and the foundations of marketing.

And don’t worry if you stumble upon some marketing jargon! We’ve compiled a handy glossary of key marketing terms right here in this article.

Does this sound like something you want to do? If that’s a yes, then let’s take a look at how to get there:

How to Become a Marketing Coordinator

You might think becoming a Marketing Coordinator is all just about education. Well … it’s a blend of knowledge, experience, and showcasing your skills!

And here’s a breakdown of the two main paths you can take to become a Marketing Coordinator:

Path 1: The Traditional Route

Earn a bachelor’s degree in Marketing, Communications, Business Administration, or a related field. These programs equip you with core marketing principles, consumer behavior insights, and digital marketing strategies.

And while studying, actively seek internship or apprenticeship opportunities within marketing departments. These provide valuable hands-on experience with real-world marketing tasks, helping you develop your skill set and build connections.

If you’re interested in exploring all the possibility of a Marketing Major, take a look at our article “Is Marketing a Good Majro?“, where we’ve collected all the essential information about this marketing degree and opportunities.

Path 2: The Alternative Approach

But a marketing degree isn’t always mandatory. Online courses, marketing boot camps, or certifications in content marketing, social media marketing, or SEO (Search Engine Optimization) can also equip you with relevant skills.

How to get experience in marketing:

  1. Take on freelance marketing projects.
  2. Volunteer for marketing initiatives with non-profit organizations.
  3. Start your own blog or social media channel to showcase your skills and content creation abilities.

And now, let’s cut to the chase: what kind of salary can you expect?

What’s the Marketing Coordinator Salary?

As we have learned today, Marketing Coordinators are the backbone of many marketing teams, and therefore should earn a competitive salary.

So, here’s the breakdown to help you understand what Marketing Coordinators typically bring home:

Based on data from Indeed, Glassdoor, BuiltIn, and, the average Marketing Coordinator salary in the United States is $57,479 per year.

And here’s a summary of the data from our sources:

Source Average Salary
Indeed $52,000
Glassdoor $61,000
Talent $47,981
Built-In $58,954


So, how much can YOU earn as a Marketing Coordinator?

The best way to estimate your individual salary is to consider your specific experience, skills, location, and desired field in the Marketing industry.

It’s a fantastic resource to compare different marketing roles, get inspired by diverse career paths, and of course, see where the money is at in the marketing industry

And if you are ready to supercharge your marketing career, check out our summary of “Remarkable”. This book is not your typical “get-ahead” manual. 

It explores self-promotion, navigating mistakes, and embracing teamwork, proving that humility and collaboration are the keys to a successful career!

Get a Higher Marketing Coordinator Salary with Blinkist

So, the average Marketing Coordinator salary hovers around $57,000 a year in the United States of America. However, armed with the right experience, drive, and strategy, you have the potential to earn significantly more. 

Remember, your income is influenced by several factors: your location, the size of the company you’re part of, and critically, the sharpness of your skills.

And Blinkist is here to empower your marketing journey. How? Sign up today and get a free one-week trial of our Premium Membership.

This gives you access to over 7,500 knowledge bites, including marketing must-haves, business classics, self-improvement guides, and even tips for mental wellness (seriously, it impacts your marketing magic!)

Don’t miss out and get your free trial today.

Start your free 7-day trial

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