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An In-Depth Analysis of Jordan Peterson’s YouTube Show and Influential Presence

Delve into the captivating world of Jordan Peterson on YouTube, his influential show, renowned guests, recommended books, and transformative business advice. Uncover the power of Peterson's insights today!
by Robyn Kerkhof | Sep 22 2023
Credits: Gage Skidmore

Jordan Peterson, a prominent Canadian psychologist, is widely recognized for his influential presence on YouTube. With millions of followers, he has become an influential figure in the world of self-help and personal development. In this article, we will delve into Peterson’s successful YouTube show, his social media presence, his social engagement, his annual income, his notable guests, the books he is famous for, and his remarkable business advice.

Jordan Peterson: Doctor in Psychology and Renowned Host

Jordan Peterson is a renowned psychologist and professor from Canada. Born on June 12, 1962, Peterson is currently 59 years old.

Jordan Peterson had a distinguished career as a professor before recently retiring from academia. Over the years, he held positions at prestigious institutions such as Harvard University and the University of Toronto, where he taught psychology and gained recognition for his expertise in personality psychology and the psychology of religion. 

While retired from academia in 2021, Peterson continues his pursuits as a public intellectual, author, and speaker. He remains engaged in sharing his deep understanding of psychology, philosophy, and personal development through his YouTube channel, where he continues to inspire and educate millions of viewers around the world. 

Jordan Peterson on YOUTUBE: 7,45M Followers Are Enlightened by His Wisdom

On his YouTube channel, Jordan B. Peterson offers a wide variety of videos that captivate and engage his audience. 

He started the channel in 2013, uploading insightful lectures and university discussions, including sessions from Harvard and classes at the University of Toronto.

Later, in 2016, he started showing interest in improving all the content and including thought-provoking interviews and profound speeches, which sky-rocketed the channel up to 2 million followers within two years.

Peterson’s YouTube content covers a vast range of topics, such as psychology, philosophy, personal development, and societal issues. His videos often delve into the complexities of human behavior, addressing pressing questions and offering practical guidance for navigating life’s challenges. Peterson’s ability to articulate his ideas with clarity and intellectual depth makes his videos both captivating and enlightening. 

Whether it’s understanding the human psyche or exploring the depths of philosophical concepts, Peterson’s YouTube channel provides an invaluable resource for individuals seeking knowledge and personal growth.

As of June 2022, Jordan Peterson entered into a partnership with The Daily Wire, Ben Shapiro’s news company, granting them exclusive distribution rights to his extensive video and podcast library. In addition to this arrangement, Peterson will collaborate with The Daily Wire to produce bonus content and specials featuring guest appearances specifically for the DailyWire+ video-on-demand platform.

The Jordan B Peterson Podcast – #1 Education Podcast

In 2016, Jordan Peterson created his own podcast. The Jordan B. Peterson Podcast is an immensely popular platform where Jordan Peterson engages in compelling and in-depth conversations with a wide range of guests. The podcast is also recorded and uploaded to YouTube and covers a diverse array of topics, including psychology, religion, philosophy, literature, politics, and personal growth. With his thought-provoking questioning and insights, Peterson dives into the complexities of various subjects, providing a platform for his guests to share their expertise and engage in meaningful discussions. 

The Jordan B. Peterson Podcast’s fame is a testament to the captivating nature of these interviews, as Peterson attracts a vast and dedicated audience worldwide. His ability to draw out compelling stories and ideas from his guests has led to many memorable and impactful episodes featuring esteemed individuals such as Sam Harris, Ben Shapiro, Camille Paglia, and Jonathan Haidt. 

The Jordan B. Peterson Podcast continues to be a go-to resource for those craving intellectual stimulation and engaging conversations, with over 382 episodes available on  YouTube, iTunes, Spotify, and Soundcloud.

How Much Does Jordan Peterson Make Annually From His YouTube Channel?

With over 7 million subscribers, Jordan Peterson’s YouTube channel positions him as one of the most prominent content creators on the platform. Garnering millions of views in most of his videos, Peterson’s channel generates an estimated monthly income of approximately $95,000 from YouTube alone. His substantial subscriber base and consistent viewership contribute to his financial success in the digital realm.

As of 2023, Jordan Peterson’s net worth is estimated to be $10 million, according to reputable sources. This significant wealth has been amassed through a range of channels, such as his flourishing academic career, captivating speaking engagements, earnings from his YouTube channel, successful book sales, and diverse entrepreneurial pursuits.

What Guests Does Jordan Peterson Have On His Show?

Jordan Peterson’s YouTube show features a diverse range of guests from different fields, such as psychology, philosophy, politics, and academia. Some notable guests include Sam Harris, Jonathan Haidt, Ben Shapiro, Camille Paglia, Andrew Huberman, and Sir Roger Scruton. These guests bring their expertise and engage in thought-provoking discussions, broadening the scope of Peterson’s show.

Youtube Controversy

However, Jordan Peterson’s presence on YouTube has been subject to controversy. 

One of his videos, specifically an interview with Democrat presidential candidate Robert F. Kennedy Jr., was removed from the platform due to concerns about vaccine misinformation. 

This incident led to criticisms from both Peterson and Kennedy, who accused YouTube of interfering with a presidential election campaign. In a show of support for free speech, Elon Musk offered his approval and urged Peterson to post the video on Twitter, a social media platform that Musk believes upholds principles of free expression.

Jordan Peterson’s Other Social Media Accounts: A Twitter Enthusiast

Dr. Jordan B. Peterson actively engages with his audience on various social media platforms, showcasing his presence and love for stimulating conversations. As a prominent public figure, he maintains an active presence and fosters dialogue with his followers across different social media channels.

He actively engages with his followers on platforms like Twitter, where he shares his thoughts and engages in conversations with his fans. 

You can find Jordan Peterson on Twitter as @jordanbpeterson, where he boasts an impressive follower count of over 4.5 million, according to the latest statistics. With a consistent presence on the platform, he frequently shares multiple tweets daily. It is evident that his thought-provoking content resonates with his audience, as his posts receive substantial engagement, often surpassing 300 retweets and garnering over 2K likes.

Dr. Jordan B. Peterson’s Popularity as an Author: His Most Famous Books

Jordan Peterson’s book “12 Rules for Life: An Antidote to Chaos” has taken the world by storm. Released in 2018, with its practical advice and profound insights, the book has become an international bestseller, selling over 5 million copies worldwide. 

Its impact on readers’ lives has been remarkable, with countless individuals finding guidance and direction in Peterson’s 12 rules. The success of the book has also translated into significant revenue for Peterson, further cementing his status as a prominent figure in the self-help genre. In addition, Peterson embarked on a world tour to present his book, with sold-out venues and enthusiastic crowds eagerly absorbing his wisdom and engaging in thought-provoking discussions. The book’s widespread reception and the demand for Peterson’s live presentations demonstrate the powerful impact of “12 Rules for Life” on audiences worldwide.

Jordan Peterson’s YouTube presence has propelled him to international acclaim, with millions of followers who value his insights, unique perspectives, and thought-provoking discussions. Through his YouTube show, he engages with his audience, tackles crucial topics, and provides guidance on personal development. With his books, lectures, and speeches, Jordan Peterson has left an indelible mark on the self-help and personal growth genre, offering practical advice for individuals seeking to navigate the complexities of today’s world.

If you’re eager to explore Jordan Peterson’s recommended books in a time-efficient manner, Blinkist is the perfect solution. Blinkist offers concise summaries of popular non-fiction books, including many of Peterson’s recommended reads. You can gain valuable insights from his favorite titles with just a few minutes of reading. 

Check out Jordan Peterson’s recommended books on Blinkist today and embark on a journey toward personal growth and understanding. And don’t forget, you can enjoy a free 7-day trial of Blinkist to discover the transformative power of key insights from the world’s greatest thinkers. Start your free trial now!

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