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Decoding the Digital Duo: HubSpot vs Mailchimp – A Comprehensive Comparison

Delve into the nuances of two dominant marketing platforms: HubSpot and Mailchimp. From pricing models to individual strengths and weaknesses, uncover which tool serves your business needs best and how informed choices lead to a brighter digital future.
by Chris Allmer | Nov 22 2023

In the hyperconnected universe of today, brands believe in forging fluid relationships with their customers. Consequently, digital platforms for Marketing Automation have evolved as potent forms of bridging gaps between businesses and their customers. Selecting an apt marketing software for such tasks isn’t just a preference- it’s a strategy shaping a brand’s narrative.

Advanced CRM and email marketing tools like HubSpot and Mailchimp support businesses to streamline their marketing endeavors automatically and strengthen their customer outreach effectively. Thus offering greater control over consumer interaction and customization- all at your fingertips.

But when pinned against each other, HubSpot vs Mailchimp, which one fares better? Let’s delve deep to find out.


HubSpot vs Mailchimp: An Overview

HubSpot, one of the heavyweights of our digital tale, debuted in 2006 with a vision to offer a comprehensive all-in-one CRM tool that caters to the demanding needs of small, medium-sized, or large enterprises. Its whole suite of marketing, sales, and customer service software makes it an indispensable tool in the contemporary digital space.

HubSpot’s prime qualities include lead generation, marketing automation, analytics, and social media management. As a CRM tool, HubSpot excels in maintaining customer interactions, managing company relationships, and feeding retention strategies, providing a clear customer journey overview.

In contrast, Mailchimp, founded in 2001, prides itself on being an accessible, all-in-one integrated marketing platform that accommodates the gamut of businesses, irrespective of their size. It was originally conceived as an email marketing tool, keen on debunking the myth that marketing is a mundane, tedious task.

Mailchimp makes marketing exciting through features like customizable email templates, audience segmentation, and performance tracking. In recent years, Mailchimp has expanded its services to include a CRM feature, which allows businesses to build stronger customer relationships and reach their audience more effectively.

The newly incorporated CRM feature helps in visualizing sales funnels, tracking customer interactions, and streamlining communication—which, coupled with its first-rate email marketing tools, makes Mailchimp a formidable contender in the arena of digital marketing tools.

Solidifying a robust digital marketing strategy is of utmost significance in the digitally-driven world of contemporary business. The book “Digital Marketing Strategy” by Simon Kingsnorth, available on Blinkist, underlines this essentiality.

Kingsnorth emphasizes that digital marketing is not a mere trend but a formidable force transforming marketing. Guiding us through strategic decision-making from a marketing perspective, he reinforces that some choices (like opting for HubSpot or Mailchimp) should hinge on tools’ features or pricing and on a deep alignment with our overarching digital marketing strategy.

This fundamental insight formulates a connection of strategic thinking, empowering us to exploit these tools for transformative outcomes fully.

A quick glance at the HubSpot vs Mailchimp battleground throws light on both of the platforms’ primary features and capabilities, leaving your brand spoilt for choice.

HubSpot vs Mailchimp: What Do They Have in Common?

As diverse as they may seem, marketing automation solutions share a common goal— to enhance and simplify marketing processes for businesses. HubSpot and Mailchimp, while having their distinct advantages, do share some broad-stroke similarities, primarily:

  • Email Marketing Capability: Both platforms provide robust email marketing services, allowing businesses to craft engaging emails, automate sending based on triggers, and assess the performance of their campaigns.
  • CRM Functionality: Both offer CRM capabilities in their arsenal of services. This allows businesses to manage and classify customers, keep track of their interactions, and personalize communication effectively.
  • Analytics: Both HubSpot and Mailchimp provide analytics and reporting tools. This functionality gives businesses insightful data on campaign performance and customer engagement, helping optimize future marketing strategies.
  • Integrations: Both platforms have a strong partnership database. They provide a seamless experience by integrating with various third-party apps and services like social media platforms, e-commerce, and more.

Let’s delve into the comparison:

HubSpot Mailchimp
Users worldwide + 194.000 12million
Free setup Yes (only for limited tools) Yes (limited to 1000 emails sent/month)
Free-trial Yes Yes
Pricing From $9/month From $13/month
Ease of use Complex features that require particular knowledge Beginner-friendly
App Available for Google and IOS Available for Google and IOS
Integrations + 1.000 + 300
Automation Key feature Basic automations
Landing pages Customizable templates and A/B testing available Unlimited templates available but no A/B testing
Learning Features Academy with courses and certifications with more than 459K certified professionals Blog with informative posts

The Key Differences

  • Audience Segmentation: While both offer this feature, Mailchimp has a slight advantage because its more meticulous segmentation options allow for higher customer targeting.
  • Pricing: Mailchimp uses a freemium model, offering a functional free plan with more services at adjustable rates. HubSpot, however, follows a subscription-based pricing model, with flexibility in features depending upon your selected package.
  • Ease of Use: Mailchimp is generally seen as more straightforward and user-friendly, specifically for small businesses or those new to digital marketing. In contrast, with its broad range of more complex features, HubSpot may be perceived as more suited for experienced marketers or larger businesses.
  • Service Offering: HubSpot offers a more comprehensive set of services like an advanced CRM, Sales Hub, and Service Hub alongside its Marketing Hub. On the other hand, Mailchimp mainly focuses on integrated marketing services, with a recently added CRM feature.


A Deep Dive into HubSpot Software

HubSpot is a multi-faceted software platform that provides various integrated tools and solutions for inbound marketing, sales, and customer service. Its key features, engineered to empower businesses in nurturing leads and driving growth, become its robust pillars. Let’s delve into these features and their capabilities:

Learning Platform

HubSpot’s Academy is a reservoir with informative educational resources. It includes courses, certifications, and lessons offering in-depth knowledge of myriad business aspects, marketing, sales, service, or operations. The platform provides real-world education beneficial for beginners and experienced professionals, lending HubSpot a unique educational edge.

Customer Management

HubSpot’s CRM (Customer Relationship Management) is one of the tool’s most celebrated features. This all-inclusive CRM helps streamline customer data from various touchpoints, providing a simplified, wholesome view of each customer’s journey. 


The capability to segregate customers into different segments based on their behavior, interactions, demographics, and more is a blessing that HubSpot’s segmentation feature offers. This categorization offers laser-focused targeting and personalization, enhancing the relevance and effectiveness of your marketing efforts.

Email Marketing

HubSpot’s email marketing feature works wonders in crafting and distributing compelling emails. That way, customizable templates powered with A/B Testing and analytics turn into emails that resonate with your audience and perform exceedingly well.

Landing Page Creation

The software simplifies designing and executing high-converting landing pages with accessible drag-and-drop functionalities. With customized CTAs, mobile optimization, and personalized content, landing pages become instrumental in capturing leads.

Marketing Automation

HubSpot’s marketing automation feature is a testament to its flagship standing. This powerful tool allows businesses to automate repetitive tasks, saving precious time for more strategic tasks. Workflows for emails, social media posts, and more can be easily automated, helping efficiently and effectively manage marketing campaigns.

Integration with Third-Party Apps

HubSpot is adaptable and versatile, as it can seamlessly integrate with more than 1.500 third-party applications such as Gmail, Shopify, Zapier, Slack, Meta Ads, Eventbrite and many more. This integration capability extends the functionality of HubSpot beyond its native offerings and provides a consolidated platform for managing all your marketing needs.

Advanced Analytics

The platform packs an advanced analytics feature that provides insightful reports and real-time data on marketing efforts. These insights empower businesses to make data-backed decisions, optimize campaigns, and improve future marketing strategies.

Despite its brilliance, HubSpot does come with a few limitations. While it offers navigating flexibility, new users may initially find the interface complex and overwhelming. The pricing model, being expensive compared to other tools in the market, can be a deterrent for small businesses or startups.

For businesses with a substantial customer base and diverse marketing needs, HubSpot’s comprehensive toolkit is an investment that pays dividends in enhanced lead nurturing and growth. However, it might be worth exploring other options for smaller businesses or those on a tighter budget. Transparency about your business needs, budget, and resources is key when deciding if HubSpot is the perfect match for your company.

An Insider’s Look at Mailchimp

On the other side of the ring, Mailchimp stands as a comprehensive, integrated marketing platform focused on helping small and large businesses connect with their audience effectively. The platform is innovative, user-friendly, and designed to streamline your marketing efforts. Here’s a thorough rundown of the key aspects of Mailchimp Software:

Learning Platform

Mailchimp doesn’t count with a “Mailchimp Academy” but has a Marketing Library” hat presents practical articles and accessible tutorials. Perfect for beginners and seasoned professionals alike, the platform offers resources on subjects from email marketing to designing effective ads, ensuring constant learning and growth.

Customer Management

Mailchimp’s recently introduced CRM tool helps small businesses organize and manage their contacts more efficiently. The CRM helps track customer interactions, visualize sales funnels, and turn data into insights so you can reach the right customers at the perfect timing and build stronger customer relationships. Its motto is to “put the audience at the heart of your marketing”.


Mailchimp stands strong with its advanced segmentation feature, allowing you to group and target customers based on shared characteristics, purchase behavior, or engagement rates. This ability to deliver the right message to the right people can be pivotal in creating more engaging and responsive marketing campaigns. 

Email Marketing:

Primarily known for its superior email marketing solutions, Mailchimp lets you easily design beautiful, catchy branded emails. With its customizable layouts and templates, responsive design, A/B testing, and detailed analytics, Mailchimp refines the email marketing process and increases its efficacy.

Landing Pages Creation

Creating stunning, high-converting and responsive landing pages is a breeze with Mailchimp’s drag-and-drop designer. The intuitive functionality lets you build branded landing pages that sync with your campaigns, helping businesses capture more leads and grow their audience.

Marketing Automation

Mailchimp eases the task of scheduling and sending out campaigns with its Marketing Automation feature. From triggering welcome emails to delivering product recommendations based on past searches, Mailchimp helps you stay connected with your audience while focusing on more strategic tasks.

Integration with Third-Party Apps

Mailchimp’s integrative capability shouldn’t be underestimated. The platform integrates seamlessly with various e-commerce platforms and third-party applications like WordPress, Shopify, and Magento, among others. This provides a broader platform to manage and synchronize your entire marketing portfolio.

Advanced Analytics

With its advanced analytics, Mailchimp provides real-time reporting and insights, helping businesses track performance, understand return on investment, and refine their marketing strategy for higher engagement and sales.

Mailchimp’s main limitation lies in its CRM tool, which might need to be more robust and detailed than Hubspot. Its beginner-friendly design might need more advanced features sought by larger companies or those with more complex marketing needs. While Mailchimp offers a freemium model, certain features and enhancements only come with the premium packages, which can get pricey.

In summary, Mailchimp’s versatility and easy-to-use interface make it an excellent choice for businesses just stepping into the world of digital marketing or those looking for an uncomplicated yet effective solution. With its recent expansions, Mailchimp is growing into a comprehensive marketing platform. However, larger enterprises with complex requirements may need to consider more advanced tools.

HubSpot vs Mailchimp: Pricing

Navigating the digital marketing space involves understanding the capabilities of various platforms and their cost. Let’s demystify the pricing models of our two contenders: HubSpot and Mailchimp.


With HubSpot, you can register for free, giving you access to a limited number of services, including contact management, marketing analytics, and more. Moreover, HubSpot does offer a free trial period for its premium packages, although the length of these trials can vary.

HubSpot’s payment options are divided into bundles known as Hubs, each designed with unique features catering to different business needs. These are the Marketing Hub, Sales Hub, Service Hub, and CMS Hub, each available in Starter, Professional, and Enterprise editions. All of them come with an annual commitment contract.

Prices will vary whether billed monthly or annually and start from $18 per month for the Starter bundle, designed mainly for small businesses or startups with tight budgets and a small database of up to 1.000 contacts. The Professional bundles, priced at $600-$800 per month, offer a more comprehensive set of tools and are intended for businesses looking to scale. Lastly, the Enterprise bundles, costing around $3600 per month, are designed with advanced tools and unlimited users and storage for large, complex companies. 

The HubSpot’s best value for the price will largely depend on your needs, but the Professional bundles are generally considered to offer a well-balanced mix of cost and features.


Regarding Mailchimp, new users can sign up for the Free Plan, which offers basic features for marketing beginners, including a marketing CRM, a Mailchimp website with a built-in form, and creative mail campaigns for a database of up to 1.000 contacts. There is a 1-month free-trial for Standard and Essential plans but not for Premium, and their flexible pricing model lets you upgrade, downgrade, or cancel at any time.

Mailchimp pricing ranges from the Free plan to the Essential ($13 per month) and Standard ($20 per month) plans to the Premium plan at $350 per month. Each successive tier adds more features, supports more extensive contact lists, and provides greater customizability, reports, and better customer support.

The Standard plan is the best option regarding value for money. It offers essential features for growing businesses—like retargeting ads, custom templates, and advanced audience insights—at a relatively affordable rate.

Remember that while pricing models matter, ensure that the chosen plan aligns with your business’s size, budget, and long-term growth strategy.

HubSpot vs Mailchimp: Pros and Cons

Let’s take a look at a  structured analysis highlighting the key advantages and potential limitations of both Hubspot and Mailchimp:


Hubspot Mailchimp
Comprehensive suite of tools, including CRM, content management, sales, and service hubs Intuitive, easy-to-use interface, perfect for beginners and small businesses.
Extensive Integrations Outstanding Email Marketing platform with several templates
Detailed and customizable reports to optimize marketing strategies Free entry plan and flexibility to scale up as a business grows.


Hubspot Mailchimp
With its breadth of features, it can take some time to master HubSpot’s interface Limited CRM
Is an expensive option for starting businesses Users must upgrade to higher-priced plans for additional advanced features
Limited Customization Other capabilities than email-marketing are less robust


The Verdict: HubSpot vs MailChimp—Blinkist’s Recommendation

The face-off between HubSpot and MailChimp encompasses much more complexity than a clear-cut winner or a runner-up. 

If your business is searching for a multi-level marketing solution that can manage demanding tasks with intricate detail, HubSpot fits the bill. Conversely, if your focus is a user-friendly interface with cost-effective marketing campaigns, MailChimp might be your ideal match.

Remember, the choice between HubSpot and MailChimp should align flawlessly with your business objectives and budget. The key is to not merely compare but comprehend the distinct capabilities these tools bear to make an informed selection. Remember, today’s informed decision sets the foundation for a brighter digital marketing future.

To harness the full potential of these powerful tools, continually nurturing your marketing knowledge is crucial. At Blinkist, we encourage making informed decisions, and to help you arm yourself with the latest strategies, we invite you to check out our collection “7 Days to Successful Digital Marketing“. Let’s lead the path to an empowered digital future, starting today!

At Blinkist, we thrive on celebrating such informed decisions that guide us to a brighter digital future!

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