Brian Tracy’s Book Recommendations: All About Success

Over the years, Brian Tracey has established himself as an authority on professional and personal development, which is why Brain Tracy’s book recommendations are a go-to repository for everyone looking for career and business advice, or personal improvement.

Brian Tracy is a Canadian-American Writer. He has written over 80 books, including bestselling titles like Million Dollar Habits, Get Smart, and The Psychology of Selling. His books have been translated into 42 languages, and he has helped millions of people all over the world to achieve professional and personal growth.

If you’re looking for books to help you grow in your career, here are our top 10 Brian Tracy book recommendations:

Brian Tracy’s Favorite Books

1. Customer Intimacy by Fred Wiersema

Number 1 on our list of Brian Tracy’s Books is Fred Wiersema’s Customer Intimacy. It proposes a business strategy based on building an intimate relationship with customers as a way of creating a competitive advantage. This model entails getting to know a customer personally and tailoring your products or services to meet their needs and preferences. The author argues that companies that adopt this model earn a high level of customer loyalty and increased profitability.

2. How to Win Customers by Heinz Goldmann

Every business wants to attract and retain customers. World-renowned business leader, Heinz Goldmann demonstrates how to achieve these goals seamlessly.  He emphasizes the importance of understanding customer needs and providing exceptional customer service as key components to building a successful business. The author argues that the best way to win customers is by providing them with a positive experience at every touchpoint, from initial contact to post-sale support.

3. Creating Your Future by George L Morrissey

Strategic planning expert, George Morrissey shares some insights on how to achieve personal development and self-improvement. He also gives some practical tips on how to set and achieve goals, develop positive habits and attitudes, and overcome obstacles and setbacks. The author also emphasizes the need for continuous learning as a tool for shaping one’s future.

4. The Feldman Method by Andrew H. Thomson

In “The Feldman Method”, Andrew Thompson introduces business owners to an efficient framework for negotiation and communication. This model is based on the teachings of renowned negotiation expert, Dr. Lenny Feldman, who has developed a series of principles to achieve a successful outcome in various situations.

5. Economics in One Lesson by Henry Hazlitt

Economics in One Lesson gives a simple introduction to the principles of economics and a general overview of the essential aspects of the discipline. The author demonstrates that most economic problems arise due to the lack of understanding of the fundamental principles of economics. The book proffers solutions to common economic woes and explains the role of price control, government intervention, and the importance of having a free market in building a healthy economy.

6. Great American Success Story: Factors That Affect Achievement by George Gallup Jr

In Great American Success Story, George Gallup expounds on the factors that led to the success of American society. Drawing from extensive research involving highly successful people from different walks of life, Gallup highlights the unique characteristics and behaviors of successful individuals.

He then argues that intelligence and talent are not the sole determinants of success. This is due to a myriad of factors including family background, education, work ethic, and personal values. The author further elucidates on these factors and offers helpful tips on achieving success, and practical exercises and worksheets to help readers apply the concepts to their own lives.

7. Do What You Love, the Money Will Follow: Discovering Your Right Livelihood by Marsha Sinetar

This Marsha Sinetar masterpiece advises readers to find an enjoyable and fulfilling job or business, focus their energy on it, and find ways to monetize it. The author argues that the surest way to achieve career fulfillment is to do a job that you love, and that aligns with your values, instead of just focusing on making money. He shares some strategies for finding your true passion, acquiring a skill that will be useful in its pursuit, and taking the risk of exploring the chosen career path to the fullest.

8. Consultative Selling by Mack Hanan

Sales consultant Mack Hanan provides a framework for effective sales communication in Consultative Selling. This sales model emphasizes that one must understand the needs and motivations of the customer and provide solutions that address these needs. The author shares insights on how to build a rapport with customers, and outlines strategies for overcoming objections and closing sales.

9. Customers for Life by Carl Sewell

In Customers for Life, Carl Sewell shares some timeless gems every business can use to ensure their customers remain loyal for a lifetime. Drawing from his experience as an automobile dealer, Sewell explores ways to keep a customer committed for life by giving them an exceptional customer service experience. He also touches on other aspects of customer satisfaction, including understanding customer needs and preferences, creating a customer-focused culture, and resolving customer complaints.

10. The Achiever’s Profile: 100 Questions and Answers to Sharpen Your Executive Instincts by Allan Cox

The Achiever’s Profile presents a series of self-evaluation questions that helps individuals to develop leadership skills and sharpen their executive instincts. The questions are drawn from different aspects of business management, including leadership styles, decision-making processes, communication skills, team dynamics, setting priorities, managing time, dealing with conflict, and building relationships. The book comes in 10 parts, each of which focuses on different aspects of an executive’s responsibilities, and proffers strategies for improvement.

Self Improvement & Success: Books by Brian Tracy

Apart from Brian Tracy’s book recommendations, you may also want to read the books written by Tracy himself. You can find most of his most popular books on Blinkist, including:

• Eat That Frog
• The Psychology of Selling 
• No Excuses 
• Goals: How to Get Everything You Want
• Maximum Achievement 

As it only takes about 15 minutes to absorb the key ideas in each book, you should be able to whiz through them and acquire a lot of knowledge in just a little time.

Check out the Blinkist Reading Lists on Career & Success

Are you still eager for more? Blinkist has a vast array of books that will help you advance in your career. Once you have worked your way through Brian Tracy’s book recommendations and his own books, you can move on to seminal titles in the Career & Success category of Blinkist.