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Apple Recommends Blinkist, The Best App For Self-Optimizers

Blinkist is the go-to app for self-optimizers around the world, and it’s loved by none other than Apple. Here’s why.
by Vanessa Gibbs | Mar 13 2023

Have you ever met those people who seem to have it all together? They’re excelling at work, crushing PRs at the gym, and then going home to a loving and close-knit family. What’s their secret? They may be self-optimizers.
Self-optimizers, or life-hackers, want to make every part of their life the best it can be. They build healthy habits, use proven productivity methods, and learn the skills needed to hack life in any and every area that’s important to them.

Want to do the same? One place to start is by reading top nonfiction books to learn the skills you need. Books are proving popular among those who love self-development, after all. They’re expected to be the fastest-growing sector in personal development from 2022 to 2030.

Optimize Your Journey to Being a Self-Optimizer

Want to get involved in life-hacking, but don’t have time to read all these books? We know an app that can help. Enter, Blinkist.

Blinkist gathers key insights from nonfiction books and shares them in a bite-sized explainer. You can read or listen to these explainers in just 15 minutes.

That means you can get powerful ideas, actionable advice, and expert opinions from the world’s leading nonfiction books in no time at all. The app has 5,500 books to choose from across 27 categories including leadership, productivity, and psychology.

Here’s why Blinkist is so popular with self-optimizers.

1. Hack Learning and Get Key Ideas from Books in 15 Minutes

You can learn almost anything from nonfiction books, but it takes time to read them cover to cover. Blinkist lets users hack learning by sharing the key ideas from books in bite-sized explainers.

You’ll get all of the interesting anecdotes, actionable advice, and powerful insights from a book in a fraction of the time it takes to read it in full.

You can get a crash course on a topic in pockets of free time throughout your day, or learn 10 times what you could normally.

Learn from legendary life-hacking titles like Atomic Habits, The 4-Hour Work Week, and The 7 Habits of Highly Effective People, for example.

“Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.”
James Clear, Atomic Habits

2. Reach Your Full Potential on the Go

Self-optimizers love to fill every minute of the day with something productive. Blinkist helps make that happen.

Take the audio feature, for example. With its audio feature, you can listen to explainers and turn activities like commuting, walking the dog, or running errands into learning opportunities.

“I use Blinkist when I’m in between meetings and can’t get a giant task done, but at least I can be productive.”
–Sarah Schupp, Professor & Founder of

Even those with jam-packed schedules can make time for personal development and reach their full potential.

Choose from 5,500 nonfiction books across 27 categories on Blinkist.

3. It’s Backed by Science

“Work smarter, not harder” is a mantra to live by. The same goes for when you want to level up an area of your life.

Instead of reading a helpful book and then forgetting all about it as soon as you finish the last page, Blinkist offers another way.

The explainers are created using proven neuroscientific principles. This makes the information easy to consume, remember, and apply to your everyday life.

And that’s exactly what users do — 91% say they’ve created better habits and 87% say they’ve made positive changes thanks to Blinkist.

4. One of the World’s Best Apps for Self-Optimization and Beyond

Self-optimizers and life-hackers love the app, but they’re not the only ones.

Blinkist has been praised by The New York Times, Forbes, and TechCrunch, and it’s won awards from Google and the United Nations.

“With Blinkist you can boost your knowledge and gain new perspectives so that you can be a better professional, a better partner, or a better you.”
–The United Nations

Apple is also a fan. The tech giant named Blinkist one of the world’s best apps and one of the top 20 apps for lifelong learners — which many self-optimizers are. Even Apple’s CEO, Tim Cook, visited Blinkist’s offices in Berlin to see what all the fuss was about.

5. 25 Million Users Are Already Life-Hacking with Blinkist

Blinkist has 25 million users from all around the world who turn to the app to learn, grow, and optimize their lives.

Users have given the app 94,000 5-star ratings across app stores. Here’s what a few self-optimizers have to say:

“Perfect for busy people who love to learn.”
–5-star review.
“My commute takes 30 mins and I enjoy a Blinkist book for the first 15 or so, then have the next 15 to work out how to put what I’ve learned into action. It’s like meeting an inspirational character on the bus, every day, who changes your life.”
–5-star review.

6. Buy Only the Books That Will Change Your Life

Want to optimize your bookshelf? Blinkist helps users do that, too.

You can read or listen to the explainer of a book on Blinkist and take a book for a test drive.

If you like what you read or hear, and want to dive deeper into the topic, you can buy the book in full, knowing your precious time will be well spent reading it cover to cover.

7. Optimize Any Area of Your Life

If you’re a life-hacker, you probably want to optimize just about everything in your life. That may include maximizing your productivity, unlocking your creativity, transforming your health, managing your money, and growing closer with friends and family.

Life-hackers love Blinkist because the app can help them do it all.

Blinkist’s library is 5,500 books strong — and counting! And the team adds 70 new books each month, including the latest trending titles and New York Times bestsellers.

8. Save Time and Follow a Set Course

Save time figuring out what to read and learn next with Blinkist’s Guides.

Guides are short courses, narrated by experts with explainers and exercises on topics like goal-setting and remote leadership. You’ll get a deep understanding of a topic in just a few hours.

You can, for example, check out the Guide on how to “Beat Procrastination and Distraction” with bestselling author Nir Eyal, or “Hacks to Boost Productivity” with productivity expert Tiago Forte.

9. Founded by Self-Optimizers for Self-Optimizers

Blinkist was founded by four friends who share a passion for learning and self-development, but they all had a lack of time to make it a part of their lives.

The app’s founders — Niklas Jansen, Tobi Balling, Holger Seim, and Sebastian Klein — wanted a way to access the knowledge in nonfiction books in less time. And that’s how Blinkist was born. Blinkist Founders

Founders Holger Seim, Niklas Jansen, and Tobi Balling. Sebastian Klein not pictured

The app is perfect for life-hackers, because it was built by life-hackers themselves.

Want to join the millions of users optimizing their way to becoming their best selves? Download the Blinkist app and check it out for yourself.

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